Jamsil hair salon 4-hour volume magic for frizzy hair: Heiro

In short

Heiro Jamsil Lotte World is a hair salon on B3 of the Adventure Building ice rink at Lotte World in Songpa, Seoul. After nearly 4 months of neglecting her hair while studying for exams, the writer booked designer koi for a volume magic perm that took close to 4 hours to lift a flat crown and smooth out frizz. A week later, even after hard water on a trip to Thailand, the hair at Heiro Jamsil Lotte World still fell smoothly and morning styling took a quarter of the time.

Calm, smooth hair after the volume magic perm

Good to know

Salon
Heiro Jamsil Lotte World (designer koi)
Address
B3, Unit 09, Ice Rink, Adventure Building, 240 Olympic-ro, Songpa-gu, Seoul
Hours
Daily 10:00–20:00
Reservations
Bookable on Naver; weekday daytime slots are quiet
Treatment received
Volume magic perm (about 4 hours)
Drinks
Americano, instant mix coffee, Solomon's seal tea, green tea, orange juice

as written by the visitor on Sep 21, 2026

First photo from the visit to Heiro Jamsil Lotte World

A review of my visit to 'Heiro Hair Jamsil Lotte World' — fall arrived and my hair got so frizzy I panic-booked a CPR appointment for it. I had designer koi work on me and it turned out to be the best haircare experience of my life, so I ran straight here to write this review.

Heiro Jamsil Lotte World hours and how to book

Heiro Hair Jamsil Lotte World is open daily from 10:00 to 20:00. You can book through Naver Reservation, and weekday afternoons are quiet, so I'd recommend those times!

Entrance to Heiro on B3 near the Lotte World ice rink

How to find Heiro inside Lotte World

Heiro Hair Jamsil Lotte World is easy to find — take the escalator down toward the Lotte World ice rink, and it's right on the right side next to Pool Basset as soon as you get off. Being inside Lotte World Mall means it's well maintained, and the salon looks spotless even from outside! Very hygienic.

Spacious salon waiting area with an air purifier

The waiting area is spacious too, and there's even an air purifier, so you can get your treatment done in comfort.

시술 전 받은 따뜻한 음료

As soon as I arrived they gave me a drink — my throat hurt so I asked for warm water instead. They have Americano, mix coffee, roasted barley tea, green tea, and orange juice, so there's a bit of everything!

Side table with a drink placed next to the styling chair

They even brought over a side table so I could drink comfortably while getting my hair done. So sweet, ㅠ_ㅠ. When I searched up designer koi beforehand, everyone raved about how detail-oriented she was — and on top of that she was so kind too. (*Absolute best.)

Frizzy hair before the treatment

Hair before the perm: 4 months of frizz and a flat crown

This is the state of my hair after prepping for exams — total disaster. If frizz could take human form, this would be it. Straightening it with an iron every morning before work had reached its limit; my hair was so damaged and it took so much time. Please, save my hair, ㅠㅠ.

Flat crown volume and neglected hair before treatment
Back view of hair with the layered cut grown out, before treatment

Honestly too embarrassing to even post; after nearly 4 months of neglect, the layered cut I'd once had was completely gone and my crown had gone flat with zero volume. I didn't even have to explain it — she immediately caught onto the problem and carefully suggested how to design the cut.

Consulting with the designer about length and fringe

She checked my face shape and head shape to figure out where to focus the volume, what length would suit me best, and how much fringe length and thickness I wanted — total trust, max level, so I just decided to leave it all to her. I especially appreciated how carefully she asked about my personal preferences before starting.

The shampoo room at Heiro Jamsil Lotte World

The shampoo room — so cozy. With a volume magic perm you get shampooed multiple times, and it felt so good I almost fell asleep every single time, haha.

Waiting with the volume magic perm solution applied

The 4-hour volume magic perm, step by step

Not a jellyfish, I promise — that's the perm solution. She applied the treatment carefully to minimize hair damage, checking in repeatedly to make sure nothing felt uncomfortable or stinging. Out of the nearly 4-hour volume magic process, the biggest chunk of time went to straightening with the flat iron! Instead of grabbing big chunks, she worked through small sections strand by strand with real precision, and paid extra attention to the crown area over and over to properly bring the volume back — I was in awe. Moved, honestly. I think that careful attention is exactly why the results have held up so well ever since.

Calm, smooth hair after the volume magic perm

One week on: did the volume magic survive a Thailand trip?

And here's the long-awaited finished result. I love it so, so much. Out of all the hairstyles I've had recently, this is my favorite! It's been about a week since the treatment and it's still perfectly maintained — I went straight to Thailand right after getting it done, and this steel-strong volume magic even survived Thailand's notoriously hard water. My hair stays calm and smooth, my morning styling time has dropped to a quarter of what it used to take, and even just air-drying it leaves my hair glossy and flowing.

Photo from the Thailand trip showing the perm holding up

Thanks to how well my hair turned out, I even got some life-changing photos on the trip? It also made styling so much easier while traveling. I'm planning to come back regularly, 🤍. Sending overwhelming thanks to designer koi for giving me the hair of my life — and that's a wrap on this review.

Where it is

Heiro Jamsil Lotte World헤이로 잠실롯데월드점

B3 09, Adventure Building, Lotte World Ice Rink, 240 Olympic-ro, Songpa-gu, Seoul, South Korea서울특별시 송파구 올림픽로 240 어드벤처동 아이스링크 지하3층 09호

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