Sinnonhyeon café: mocha vs geisha americano and lunch crowds, Selecto

In short

Selecto Coffee Sinnonhyeon Branch 24 Auto Brew Cafe is a 24-hour café in Seocho, Seoul, 200m from Sinnonhyeon Station Exit 1, staffed by day and self-service overnight. On a visit around 11am, the mocha americano and geisha americano (3,800 won each) were compared alongside a ricotta cheese sandwich (7,500 won): the mocha americano was the better match, and the thick ricotta cheese sandwich spills cheese, so napkins are needed. Selecto Coffee Sinnonhyeon is a spacious café that works well for laptop work, but expect lunchtime crowds and some cigarette smoke drifting in near the windows.

Selecto Coffee mocha americano and geisha americano

Good to know

Getting there
Sinnonhyeon Station Exit 1 · 3-min walk (store listing, Oct 6, 2026)
Location
1F, 31 Gangnam-daero 79-gil, Seocho-gu, Seoul; 200m from Sinnonhyeon Station Exit 1
Weekday hours
Mon–Fri 08:00–22:00 staffed / 22:00–08:00 self-service
Weekend hours
Sat–Sun 10:00–21:00 staffed / 21:00–10:00 self-service
Mocha, Blue Mountain and Geisha americano
3,800 won each
Decaf americano
4,200 won
Selecto Latte (signature)
5,100 won
Ricotta cheese sandwich
7,500 won
How to order
Order at the kiosk; staff call your name when drinks are ready (no buzzer)
Seating
Solo work seats, group tables for 6–8, single seats by the window
Other
Takeout and delivery available; printer inside the café
Price reference
₩3,800 ≈ $2.8 · ₩7,500 ≈ $5.6 (2026-10-08)

as written by the visitor on Oct 7, 2026

Main image of Selecto Coffee Sinnonhyeon Branch near Sinnonhyeon Station

Today I'm introducing Selecto Coffee Sinnonhyeon Branch near Sinnonhyeon Station! It's only 200m from Sinnonhyeon Station Exit 1, so it's easy to find.

Selecto Coffee Sinnonhyeon hours and signature menu

The café is staffed on weekdays 08:00–22:00 and weekends 10:00–21:00, and runs unmanned the rest of the time. Takeout and delivery are available too.

  • Mon–Fri 08:00 - 22:00 (staffed) / 22:00 - 08:00 (unmanned)
  • Sat–Sun 10:00 - 21:00 (staffed) / 21:00 - 10:00 (unmanned)

Here are the main menu items. The Selecto Latte is the signature drink⋆

  • Mocha americano ₩3,800
  • Blue Mountain americano ₩3,800
  • Geisha americano ₩3,800
  • Decaf americano ₩4,200
  • Selecto Latte ₩5,100 (signature)

Besides drinks, there's a wide range of bakery items and desserts, like bagels, muffins, croffles, hot dogs and sandwiches.

What's the atmosphere and seating like at Selecto Coffee Sinnonhyeon?

Exterior of Selecto Coffee Sinnonhyeon Branch
Spacious interior of Selecto Coffee Sinnonhyeon Branch
Solo work seats and seating area at Selecto Coffee Sinnonhyeon Branch
Interior with group seating at Selecto Coffee Sinnonhyeon Branch
Window seat area inside Selecto Coffee Sinnonhyeon Branch

The café is really spacious and stands out even from far away. Inside there are several kinds of seats, so it looks comfortable to visit 📗

  • Space for working on your own
  • Group seating (looks like it fits about 6–8 people)
  • Window seats where you can sit comfortably alone

It gets crowded at lunchtime

I visited around 11am, and there were people chatting and people working on computers! Once it got close to lunchtime, lots of people poured in and the café filled up. If you don't like bustling places, I'd recommend avoiding lunchtime.

There's a printer in the café

Oh, and one interesting thing: there's a printer inside the café! If you urgently need a document or materials, using the café printer seems fine. (I actually saw someone using it.)

Sandwich options at Selecto Coffee Sinnonhyeon

Selecto Coffee has a wide range of drinks, and the bakery and dessert selection is huge too. There are lots of sandwiches, so it seems good as a breakfast substitute :) Options include ricotta cheese, sweet pumpkin, egg mayo, sweet pumpkin egg, smoked salmon and chicken breast.

Bakery and dessert display at Selecto Coffee Sinnonhyeon Branch
Sandwich display at Selecto Coffee Sinnonhyeon Branch
Sandwich varieties at Selecto Coffee Sinnonhyeon Branch
Dessert display case at Selecto Coffee Sinnonhyeon Branch

How to order at Selecto Coffee Sinnonhyeon

You order at a kiosk! I ordered a geisha americano (₩3,800), a mocha americano (₩3,800) and a ricotta cheese sandwich (₩7,500). When your drink is ready, a staff member calls out that it's done. (It's not a buzzer system.)

For anyone wondering why the drink is called geisha (I was so curious and confused that I looked it up): it's a coffee that originates from the Gesha region of Ethiopia!

Selecto Coffee mocha americano and geisha americano
Two americanos ordered at Selecto Coffee Sinnonhyeon Branch

Mocha americano vs geisha americano: which tasted better?

Between the mocha americano and the geisha americano, I liked the mocha americano more! The geisha americano tasted too bitter to me. People who like acidity might enjoy it. I was surprised by how much americano you get; the cup is quite big and tall.

Selecto Coffee ricotta cheese sandwich
Thick ricotta cheese sandwich with an americano

How was the ricotta cheese sandwich?

For bakery, I ordered the ricotta cheese sandwich (₩7,500), since I love ricotta! As you can see in the photos, it was a very thick sandwich :)

The downside is that the cheese isn't spread evenly through the sandwich but bunched up at the front, so it kept squeezing out every time I took a bite,,, (napkins a must). Still, I enjoyed it! The bread felt a bit like whole wheat, so it seemed healthy and tasty.

Things to know before visiting Selecto Coffee Sinnonhyeon

Overall, Selecto Coffee Sinnonhyeon was a decent café that's good for working. I forgot my charger and couldn't finish my work, which is a funny-sad story... 💻

When I visited, the windows on the window side were fully open, so I sometimes smelled cigarette smoke. If you're sensitive to smells, keep that in mind!

Where it is

Selecto Coffee Sinnonhyeon Branch 24 Auto Brew Cafe셀렉토커피 신논현점 24 오토브루 카페

31 Gangnam-daero 79-gil, Seocho-gu, Seoul, South Korea (1st floor)서울특별시 서초구 강남대로79길 31 1층

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