Bread café near Hoegi, Seoul: custom-sliced loaf at Easy White Bread
In short
Easy White Bread (이지화이트브레드) is a premium bakery café specialising in saengsikppang (soft fresh white bread) on Imun-ro in Dongdaemun, Seoul, near Oedaeap Station. The writer had the Easy White Bread signature loaf sliced to a chosen thickness, paired it with nutty brewed coffee, and shared the rest with family at home. Moist and richly buttery, the signature loaf at Easy White Bread pleased the whole family enough that everyone wanted to buy it again.

Good to know
- Getting there
- Hankuk Univ. of Foreign Studies Station Exit 1 · 5-min walk (store listing, Nov 9, 2026)
- Location
- 120 Imun-ro, Sangga-dong, 1st floor, Unit A120, Dongdaemun-gu, Seoul (near Oedaeap Station)
- Signature items
- Signature fresh white loaf (saengsikppang), other loaves, brewed coffee and other drinks
- Add-ons
- Cream cheese and several kinds of jam
- Service
- Choose your slice thickness; only bread baked that day is sold
- Event
- One extra slice of the signature loaf for leaving a receipt review (at the time of writing)
as written by the visitor on Apr 30, 2026 · not checked with the business
Where is Easy White Bread near Oedaeap Station?
Easy White Bread (이지화이트브레드) Oedaeap branch is a premium white loaf bakery café on Imun-ro in Dongdaemun-gu, Seoul, close to Oedaeap Station. It sits near Hankuk University of Foreign Studies and Kyung Hee University, so it's an easy stop from anywhere in Hoegi-dong or Imun-dong.
I found it while searching for a good café in Hoegi-dong. It's a premium loaf bakery café near Hankuk University of Foreign Studies and Kyung Hee University. It's close to Oedaeap Station and easy to reach from around Hoegi and Imun-dong, so students and local residents alike can drop in without any fuss.

The exterior caught my eye with its clean, stylish design, and inside, the cute but sophisticated interior comes together for a relaxed atmosphere.

How does the signature white loaf at Easy White Bread taste?
The signature loaf at Easy White Bread is made with good butter and fresh cream, so it's moist, soft and richly buttery. Besides the signature loaf, the shop has several other loaves and drinks, which makes choosing fun.
The shop sells various kinds of raw-style loaves and other bread, plus a range of drinks, so there was plenty to choose from. The signature loaf, made with good butter and fresh cream, stood out for its moist, soft texture, and the moment I took a bite, a rich buttery flavor spread and I could feel the difference in ingredients. It was plain yet refined, satisfying even on its own, and I understood right away why it's the star of the menu.


Cream cheese and jam to go with the loaf
Easy White Bread also has cream cheese and several kinds of jam to go with the bread. The writer found the prices reasonable and thought they'd be great for a home café setup.
Cream cheese and a variety of jams are on offer too, so you can enjoy the bread even more richly to your taste. The prices are reasonable, which makes them handy for a home café, and I was happy that you can try different combinations for a new flavor each time.


Is the bread made daily? The open kitchen and same-day rule
The Oedaeap branch of Easy White Bread has an open kitchen where you can watch the bread being made, and it sells only bread baked that day.
The open kitchen gave me confidence in the hygiene and the baking process, and the rule of selling only bread made that day was impressive too. You can clearly feel the brand's standard for serving fresh bread.

There's also a receipt review event that gives you one extra slice of the signature loaf, so I'd recommend joining in when you visit.

Can you choose the thickness of the slices?
At Easy White Bread you can choose the thickness when you buy a loaf. Thin or thick, they'll slice it to suit how you like to eat it.
Being able to choose the slice thickness was a thoughtful touch. You can go thin for easy everyday eating or thick for a heartier texture, so you can buy exactly to your taste.

Gift packaging
The packaging is neat and classy, perfectly fine as a gift. It's nice for casually giving to family, friends or coworkers, and also satisfying as a premium loaf gift for a special day.

Brewed coffee that pairs with the white loaf
At Easy White Bread's Oedaeap branch you can choose the beans for your brewed coffee, and the writer picked the nutty one. It wasn't very acidic and was smooth, so it went well with the richly buttery loaf.
The brewed coffee was better than I expected, too. I chose the nutty beans, and I liked how it wasn't very acidic, with a smooth, balanced flavor. It was clean with a subtle nuttiness, which made it a great match for the loaf. The mild taste of the coffee blended nicely with the buttery bread, making for an even more satisfying combo. It wasn't too heavy or bitter, so anyone could enjoy it, and rather than overpowering the bread, it seemed to bring out its flavor.

Fresh-baked loaf, one slice right on the way home
The loaf from Easy White Bread had the strongest butter flavor while still warm. The writer couldn't resist and ate a slice right on the way back.
I couldn't resist the smell of the warm, freshly baked bread, so I tried a slice on the way, and it was truly delicious, better than I expected. The moment I bit in, I felt the moist, soft texture and the rich butter filled my mouth, and I immediately understood why it's loved as the signature loaf. The layered yet chewy, moist texture was impressive, and with its plain but refined sweetness it was satisfying on its own. Eating it warm made the flavor even stronger, at its very best, and I kept reaching for more as I walked. It was a moment where I could feel for myself why this place is recommended as a top Hoegi-dong café.


How did the family react?
The loaf from Easy White Bread went over so well at home that everyone said they wanted more. It was a well-made loaf even without any toppings.
I took it home and shared it with my family, and everyone said it was delicious from the first bite. The moist texture and rich butter flavor suited all ages with no one disliking it, and the soft crumb made it easy to eat. It was tasty enough on its own, polished even without any spreads, so everyone said they wanted to eat it again. It seems great as a meal substitute, a snack or a gift, and you can really feel the quality of a premium loaf. It wasn't just me who was happy: the whole family wanted to buy it again, which made it an even better choice.
Where it is
120 Imun-ro, Sangga-dong, 1st floor, Unit A120, Dongdaemun-gu, Seoul, South Korea서울특별시 동대문구 이문로 120 상가동 1층 A120호







