Yeonsan-dong yakitori bar in Busan: counter-seat platter at Samajama

In short

Samajama Yeonsan Direct Branch is a charcoal-grilled yakitori izakaya in Yeonsan-dong, Yeonje-gu, Busan. On the last night of a Busan trip, the writer barely got the last counter seat and ordered the full platter (hanpan-gui: 6 skewers + 3 small dishes) with draft beer; the chicken skin and the chicken thigh with mentaiko (spicy pollock roe) stood out, while the tsukune (chicken meatball skewer) was a little overcooked. Samajama Yeonsan Direct Branch is a Yeonsan-dong bar worth recommending for charcoal skewers and small plates with beer.

Main photo of Samajama Yeonsan Direct Branch, a yakitori izakaya in Yeonsan-dong

Good to know

Getting there
Yeonsan Station Exit 10 · 4-min walk (store listing, Oct 6, 2026)
Location
250 m from Yeonsan Station Exit 10
Address
1st floor, 20 Gobun-ro 13beon-gil, Yeonje-gu, Busan
Hours
5:00 pm–2:00 am
Parking
Yeonil Traditional Market public parking lot
What we ordered
Full platter (hanpan-gui: 6 skewers + 3 small dishes), draft beer
Set menus
Half platter (4 skewers + 2 small dishes), full platter (6 skewers + 3 small dishes)
Samajama Nabe
4 popular skewers + shrimp + udon noodles + baguette
Seating
Counter seating available
Promotions
Naver receipt review: honey ice cream; Naver notifications: 1 random skewer; Naver booking: 1 skewer of your choice

as written by the visitor on Jul 17, 2026

There was one Yeonsan-dong bar that gave this Busan trip a delicious finish, so I want to introduce it to you! If you're looking for a good yakitori izakaya in Yeonsan-dong, come along to Samajama ^^

Main photo of Samajama Yeonsan Direct Branch, a yakitori izakaya in Yeonsan-dong

Where is Samajama Yeonsan Direct Branch, and where can you park?

Samajama Yeonsan Direct Branch (사마자마 연산직영점) is at 20 Gobun-ro 13beon-gil, Yeonje-gu, Busan (1st floor), 250 m from Exit 10 of Yeonsan Station. It's open 17:00–02:00, and for parking you can use the Yeonil Traditional Market public parking lot.

Exterior of Samajama Yeonsan Direct Branch

I looked up "Samajama" and it's a Japanese word with all kinds of different meanings! This Yeonsan-dong izakaya is run by a charcoal skewer master with 10 years of experience.

Inside the Samajama charcoal skewer izakaya

Atmosphere and counter seating at Samajama Yeonsan Direct Branch

The place was packed with guests the day we visited~ We managed to get the very last counter seat~ We cut in just 5 seconds ahead of the next group!

Crowded interior and counter seats at Samajama Yeonsan Direct Branch

Besides yakitori, there were many kinds of handmade skewers~ The goal is to make them the same day and sell out the same day, and they say anything past 24 hours gets thrown away 👍 👍

Handmade skewers being prepared at Samajama Yeonsan Direct Branch
Interior view of Samajama Yeonsan Direct Branch

The interior is full of Japanese knick-knacks and sake bottles, so it really gives you that local Japan feeling~

Izakaya interior decorated with Japanese knick-knacks and sake bottles
Japanese-style interior of Samajama Yeonsan Direct Branch
Dining hall of Samajama Yeonsan Direct Branch with a few empty seats

After eating for an hour, some seats opened up and I snapped these photos! Even late at night, customers kept coming in, so I think we really found a proper Yeonsan-dong favorite!

Samajama Yeonsan Direct Branch menu and set platters

Signature menu and set menu board at Samajama Yeonsan Direct Branch

Here are the signature menu and set options at Samajama Yeonsan Direct Branch.

  • 4 popular skewers + special skewer + tsukune (chicken meatball)
  • Samajama Nabe (4 popular skewers + shrimp + udon noodles + baguette)
  • Half platter grill (4 skewers + 2 small dishes)
  • Full platter grill (6 skewers + 3 small dishes)
Review and reservation event notice at Samajama Yeonsan Direct Branch

They were running events too.

  • Honey ice cream for joining the Naver receipt review event
  • 1 random skewer for the follow-alert event
  • 1 skewer of your choice for the Naver reservation event

Full skewer platter and draft beer: an honest taste review

What we ordered at Samajama Yeonsan Direct Branch was the hanpan-gui (full platter grill) and draft beer. The owner, with 10 years of charcoal skewer experience, grills over top-grade Laotian binchotan charcoal~ Seeing the smoke rise, I could tell it was loaded with charcoal aroma without even smelling it haha

Skewers grilling over binchotan charcoal

Shrimp, chicken wings, scallion chicken thigh, mentaiko chicken thigh, chicken skin, skirt steak, grilled mentaiko, corn butter and tsukune. The set lets you enjoy small dishes as well as yakitori, and it was really great! 🤩🤩

Platter grill set of skewers and small dishes

Let me start with a beer haha. Ahh, that taste of beer after a swim at the hotel staycation~ This is Japan right here haha

Draft beer at Samajama
Platter grill and draft beer on the table

How were the chicken skin and mentaiko chicken thigh skewers?

The chicken skin skewer was crispy outside and juicy inside, and the sweet-salty tare sauce made it perfect beer food! The size was good too, and the sprinkled scallions were a nice kick. When you pick your skewers, please try the mentaiko chicken thigh: juicy thigh meat, the savory depth of mentaiko (spicy pollock roe) and the richness of mayonnaise balanced wonderfully.

Chicken skin skewer brushed with tare sauce
Mentaiko chicken thigh skewer topped with mayonnaise
Samajama platter grill charcoal skewers
Assortment of charcoal-grilled yakitori skewers

Beef skewers, shrimp and negima (chicken and scallion)

The hanger steak had a really strong meaty aroma, which I loved, but it's a bit intense so it may divide opinions. We also had negima (chicken with scallion) and chicken wings, and the well-grilled shrimp, crisp outside and juicy inside, was delicious too, so keep that in mind when ordering 😋🫢

Beef skewer, shrimp, negima and chicken wing skewers

The letdown: overcooked tsukune

Personally, the Samajama tsukune was a little disappointing! It was overcooked and a bit dry. It's my favorite menu item too... what a shame

Samajama tsukune and a small side dish
Grilled butter corn and grilled mentaiko side dishes

Is Samajama Yeonsan Direct Branch worth a visit?

I loved that Samajama Yeonsan Direct Branch serves not only yakitori but also small dishes like grilled butter corn and grilled mentaiko! They go so well with beer that I lost count of how many extra rounds I ordered haha. Samajama gave us a wonderful night in Yeonsan-dong, Busan! We ate really well and are heading off happy ^^

Charcoal-scented skewers from an owner with over 10 years of charcoal grilling experience, fresh ingredients meant to be used within 24 hours, top-grade binchotan, and the Samajama Nabe that every single guest seemed to be eating, plus a cold draft beer: why not blow away the midsummer heat that way?? If you're looking for a yakitori izakaya in Yeonsan-dong, Busan, I recommend visiting Samajama Yeonsan Direct Branch!

Where it is

Samajama Yeonsan Direct Branch사마자마 연산직영점

20 Gobun-ro 13beon-gil, Yeonje-gu, Busan, South Korea부산광역시 연제구 고분로13번길 20 1층

Open in Google Maps

Local places · Bars