Seongsu bakery café after work, blueberry bear roll: LOOOP Bakery

In short

LOOOP Bakery is a gift-box-shaped bakery café in Seongsu, Seoul, about a 5-minute walk from Seongsu Station Exit 4, and because LOOOP Bakery also serves wine it stays open until 2 a.m. After work, the writer had a blueberry New York bear roll (8,000 won), a matcha latte and an Americano, then took photos in the free self-studio on the 3rd floor. LOOOP Bakery is a good Seongsu café for days when you want to linger over bread and coffee late into the night on its spacious 1st floor.

Photo taken in the LOOOP 3rd-floor self-studio

Good to know

Location
9-13 Yeonmujang 5-gil, Seongdong-gu, Seoul; about a 5-minute walk from Seongsu Station Exit 4
Hours
Daily, 9:30 a.m. to 2 a.m. (bakery from 12 p.m. to 2 a.m.)
Floors
Floors 1 to 4; floors 2 and 3 close at 9 p.m.; floor 4 is a photo spot
Self-studio
Inner room on the 3rd floor, free to use (original photos available if you agree to an Instagram upload)
Americano
6,000 won
Matcha latte
8,800 won
Blueberry New York bear roll
8,000 won
Price reference
₩6,000 ≈ $4.5 · ₩8,800 ≈ $6.5 · ₩8,000 ≈ $5.9 (2026-10-04)

as written by the visitor on Oct 5, 2026

Main photo of LOOOP Bakery in Seongsu

Where is LOOOP Bakery in Seongsu?

LOOOP Bakery sits on Yeonmujang-gil, about a 5-minute walk from Exit 4 of Seongsu Station on Seoul Subway Line 2. The building looks like a gift box, so it really stands out, and that made it much easier to find than I expected.

I've been hanging out in Seongsu a lot lately. It's close to where I live and easy to stop by after work, so I've been working my way through the tasty places and pretty cafés. This time I visited LOOOP, a Seongsu bakery café whose exterior is already so pretty it catches your eye. It was literally a gift box…!

Gift-box-shaped exterior of LOOOP Bakery
LOOOP café exterior and entrance on Yeonmujang-gil, Seongsu

What is the 1st floor of LOOOP Bakery like?

The 1st floor has a clean, neutral white-and-gray interior. The space is big, with lots of tables, and it felt very comfortable. I was amazed to hear there's even a self-studio inside the café. There are several facilities, so just read the notes you're given when you enter and you'll be fine.

The interior was hip and pretty at the same time. The place is large, so there are plenty of tables and it feels really airy!

White and gray seating on the 1st floor of LOOOP
Widely spaced tables on the 1st floor of LOOOP

In the center of the 1st floor there's a big round counter. They have a huge variety of beans, so you can tell LOOOP takes coffee seriously.

Round counter in the center of LOOOP's 1st floor
Coffee bean selection at the LOOOP counter

How late is LOOOP Bakery open?

LOOOP also sells wine, so it's open until 2 a.m.! Even if you use it purely as a café, you can relax there until late, which I really liked. Besides coffee there's a wide range of drinks, so it's a great café to settle into for a long time.

Drink and wine lineup at LOOOP café
Inside LOOOP, a café good for staying late

How LOOOP Bakery displays and packs its bread

LOOOP's breads and desserts sit out on trays until the evening, and later at night they're individually wrapped in plastic so they're easy to take away. Out of all the pastries and desserts, I decided to eat the cutest one: a little bear.

Bakery items and desserts on display at LOOOP
Bear-shaped bear roll in the LOOOP bakery case

There was a variety of cakes too, plus cute T-shirts on display. The LOOOP character is seriously adorable!

LOOOP cake display and character T-shirts

How to use each floor of LOOOP Bakery

LOOOP has four floors. The 4th floor is a photo spot, and floors 2 and 3 close at 9 p.m. So if you want to hang out late and relax, grabbing a seat on the 1st floor is easiest!

There are cameras set up from the entrance and all around the store, plus full-length mirrors, so it was fun to play around taking photos.

Full-length mirror area in LOOOP, good for photos
Seating on LOOOP's 2nd floor, which closes at 9 p.m.

The 2nd floor is the coziest space, great for slowing down. It was quiet rather than noisy, which I liked. Maybe that's just because it was almost closing time and nobody was there...!

Cozy, quiet 2nd floor of LOOOP

How do you use LOOOP Bakery's free 3rd-floor self-studio?

Climb the stairs to the 3rd floor and you'll find a free self-studio in the inner room. Free shooting? What a kind café!!

Free self-studio in the inner room on LOOOP's 3rd floor

The studio is set up so seriously that I was surprised, and since I was already there I couldn't not shoot, so I happily played around taking photos from every angle. If you agree to an Instagram upload and go through a simple process, you can also get the original photos.

Photo taken in the LOOOP 3rd-floor self-studio

LOOOP Bakery menu prices and the blueberry New York bear roll

What I ordered that day at LOOOP: an Americano for ₩6,000, a matcha latte for ₩8,800 and a blueberry New York bear roll for ₩8,000. After a quick café tour around the place, my drinks and bakery were already ready!

  • Americano ₩6,000
  • Matcha latte ₩8,800
  • Blueberry New York bear roll ₩8,000
Americano, matcha latte and blueberry New York bear roll

A cute blueberry bear roll…! I was torn between it and the matcha bear roll, but since my drink was already matcha.. I went with blueberry.

Bear-shaped blueberry New York bear roll
Close-up of LOOOP's blueberry bear roll

A rich, tasty matcha latte and an iced Americano that looks even richer…! The Americano had an "extra ice" option, so I picked it, and they gave me a separate cup filled with ice.

LOOOP matcha latte and iced Americano with extra ice
Ice served separately in another cup with the drink

I split the bear's head open to eat the blueberry New York bear roll, and it was packed with blueberry chocolate and blueberry jam. So good.

When to visit LOOOP Bakery in Seongsu

With friendly staff and a roomy, comfortable space, LOOOP Bakery is a good bakery café to stop by in Seongsu when you have time to spare or want tasty desserts and bread.

Cross-section of the bear roll with blueberry chocolate and jam
Closing photo of the visit to LOOOP Bakery in Seongsu
  • Hours: daily 9:30 a.m. to 2 a.m.
  • Bakery: 12 p.m. to 2 a.m.

Where it is

LOOOP BakeryLOOOP 루프 베이커리 카페

1F, 9-13 Yeonmujang 5-gil, Seongdong-gu, Seoul, South Korea서울특별시 성동구 연무장5길 9-13 1층

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Local places · Cafés