Sinjung-dong bakery: Golden Beurre with apple cinnamon jam, Easy White
In short
Easy White Bread Bucheon Sinjung-dong is a takeout-focused milk bread bakery on Giljuro in Wonmi-gu, Bucheon, Gyeonggi. With the Belgian deep choco loaf sold out, the writer bought a Golden Beurre loaf half cut into 1.5cm slices and two brewed Americanos, then shared the bread with family at home with cream cheese and apple cinnamon jam. Verdict: the Golden Beurre loaf shows off its buttery flavor and chewy texture best when torn and eaten plain, not with jam.
Good to know
- Address
- Unit 113, 272 Giljuro, Wonmi-gu, Bucheon-si, Gyeonggi-do (next to Lotte Cinema and Jjangine Donkatsu)
- Hours
- Daily 9:00 a.m. – 9:00 p.m.
- Golden Beurre loaf
- 1 slice ₩1,500 / Half ₩6,000 / Whole ₩11,000
- Belgian deep choco loaf
- Half ₩9,000
- Olive cheese and soboro chestnut mochi loaves
- ₩8,500 each
- Walnut cranberry rye loaf
- ₩7,500
- Brewed coffee
- ₩4,000 / ₩4,500
- Handmade spreads
- Plain, blueberry, pecan or honey fig ₩1,500; strawberry butter jam ₩7,500
- Fresh cream castella bread
- ₩2,000 per piece
- Slice thickness
- Choice of 1.5cm, 2.0cm or 2.5cm
- Seating
- Mainly takeout, but you can sit and eat inside
- Price reference
- ₩1,500 ≈ $1.1 · ₩6,000 ≈ $4.5 · ₩11,000 ≈ $8.2 (2026-10-03)
as written by the visitor on Sep 29, 2026
Where is Easy White Bread Bucheon Sinjung-dong?
Easy White Bread Bucheon Sinjung-dong is at 272 Giljuro, 113ho, Wonmi-gu, Bucheon-si, Gyeonggi-do, and it's open daily from 9:00 to 21:00. It's a Sinjung-dong bakery known for tasty same-day-made, same-day-sold, preservative-free loaves.
Right next to Jjangine Donkkaseu so it's very easy to spot, this Bucheon bakery has a cozy, tidy shop. It's a takeout-focused Bucheon Sinjung-dong bakery.
Easy White Bread, famous for its bread, opened a Sinjung-dong branch! They use French butter, and apparently the owner is a pastry chef who used to work at the Chosun Hotel. This place I'd been dying to try since it's so tasty and famous — finally visited. It'll obviously be good, of course it will.
Easy White Bread Sinjung-dong is right next to Lotte Cinema with a bus stop right out front, so the accessibility and location are excellent.
What's on the menu and how much does it cost at Easy White Bread?
At Easy White Bread Bucheon Sinjung-dong, the Golden Beurre loaf is ₩1,500 per slice, ₩6,000 for a half, ₩11,000 for a whole, and the Belgian deep choco loaf half is ₩9,000. I was really curious about the choco loaf but it was completely sold out. If it's that popular already... I'll have to come earlier next time 🥹🥹
- Golden Beurre loaf: 1 slice ₩1,500 / Half ₩6,000
- Golden Beurre loaf whole ₩11,000
- Belgian deep choco loaf half ₩9,000
- Olive cheese loaf ₩8,500
- Soboro chestnut mochi loaf ₩8,500
- Walnut cranberry rye loaf ₩7,500
- Brewed coffee · special brewing beans ₩4,000 / ₩4,500
This Sinjung-dong bakery doesn't just sell bread — they sell coffee too. Bread and coffee, a great combo.
Do they also sell handmade butter jam and spreads?
Easy White Bread also sells handmade butter jam and spreads with no additives 🍦🧈 Plain, blueberry, pecan, and honey fig are ₩1,500, and their homemade strawberry butter jam is ₩7,500.
Can you sample the bread there?
There were samples at Easy White Bread Bucheon Sinjung-dong, so I tried some. The chestnut one was even chewier and tastier than I expected! Gotta buy this next time. The cream castella bread is ₩2,000 per piece.
How do you choose the cutting thickness for the loaf?
Easy White Bread will cut the loaf to your preference, with 1.5cm, 2.0cm, and 2.5cm options.
- 1.5cm is good for spreading jam 🍯
- 2.0cm is good for enjoying the classic loaf
- 2.5cm is good for making toast
The shop is clean and you can sit and eat. They cut it for you right there with a machine!!
I bought a Golden Beurre loaf half and two Americanos
What I bought at Easy White Bread that day was a Golden Beurre loaf half and two Americanos.
Clean packaging haha, so excited. I chose Easy White Bread because they're same-day-made, same-day-sold, preservative-free, using good ingredients layered up through 3 rounds of fermentation.
The brewed Americano wasn't too bitter either, just the right balance. We had one hot and one iced, and my friend said it was delicious too.
Is the Golden Beurre loaf good as a gift?
I chose the 1.5cm cut for my Golden Beurre loaf. The packaging is clean too, so it's great for gifting 🤭 In fact, there are gift boxes in the Easy White Bread shop, so this loaf is perfect for gifting.
How does the Golden Beurre loaf taste? Plain over cream cheese
As soon as I got home, I spread some cream cheese I had on the Golden Beurre loaf — it was so soft that it went really well together 🥖🍞 But I recommend eating it plain! The bread by itself already has that butter flavor coming through, rich and delicious, and really chewy — my family said they'd buy it again next time haha.
The butter's true flavor really comes through, giving it a luxurious feel and a different flavor and chewiness from regular white bread. The mild, nutty taste blends together really well with coffee! Good with both iced and hot Americano.
Is it still chewy the next day?
The Golden Beurre loaf from Easy White Bread stays just as chewy the next day, and it's so satisfying you can fill up on just the bread alone. Kids and adults both love it, so it's a great family-friendly bakery spot in Bucheon Sinjung-dong!
It's also good made into a sandwich, and I spread it with some Chandalf apple cinnamon jam I had at home — it seemed to bring out the loaf's flavor even more. Really delicious 🩵🩵 Recommended as a loaf bread must-try.
Where it is
272 Giljuro, 113ho, Wonmi-gu, Bucheon-si, Gyeonggi-do, South Korea경기도 부천시 원미구 길주로 272 113호
