Hyehwa, Seoul cake café: same-day hamster lunchbox cake at I'm Ellen

In short

I'm Ellen is a lettering cake café in Hyehwa, Jongno, Seoul, a 4-minute walk from Hyehwa Station Exit 4. After a same-day phone call to check stock, a hamster-design lunchbox cake (22,000 won) with hot pink lettering was picked up right away; it had a moist sponge and a tangy-sweet cream that tasted like cream cheese. I'm Ellen is a handy choice whether you need a cake in a hurry or want to plan a custom design ahead.

I'm Ellen's signature lettering lunchbox cake

Good to know

Location
4-minute walk from Hyehwa Station Exit 4
Hours
Daily, 11:00–20:00
Parking
No parking; use nearby public parking lots
What I ordered
Hamster-design lunchbox cake, 22,000 won
Cake sizes
Whole cake or lunchbox size
Payment
Seoul Pay accepted
Promotion
Free candles for joining the Naver review event
Other
Cake-making classes available
Price reference
₩22,000 ≈ $16.5 (2026-09-30)

as written by the visitor on Aug 7, 2026

I suddenly needed a cake and called that day to ask if a lettering cake was possible — they said they had a few lunchbox-size ones ready, so I rushed right over haha. Here's my review of I'm Ellen, known as a top lettering cake spot in Hyehwa 😄

I'm Ellen's signature lettering lunchbox cake

I'm Ellen's location, hours, and parking

I'm Ellen is on the 1st floor at 257 Changgyeonggung-ro, Jongno-gu, Seoul, a 4-minute walk from Hyehwa Station Exit 4 😊 It's open daily from 11:00 to 20:00, and since there's no parking, you'll need to use a nearby public parking lot.

A hot pink sign out front

I'm Ellen's exterior with the hot pink sign
The storefront of I'm Ellen near Hyehwa Station

The exterior of I'm Ellen is really flashy haha. The hot pink sign catches your eye from far away.

Interior seating and the dessert display

The spacious interior of I'm Ellen with plenty of seats
Tables and chairs at I'm Ellen cafe
A wide view of I'm Ellen's interior

The inside of I'm Ellen is quite spacious with plenty of seats.

The dessert display case at I'm Ellen
Roll cakes and scones displayed at I'm Ellen

All kinds of desserts are on display and just looking at them makes me hungry ㅠㅠ There's roll cake, cheesecake, pound cake, scones, cookies, and even blueberry cream cheese toast.

Lettering cakes lined up in the fridge
Various designs of lunchbox lettering cakes
Whole cakes on display at I'm Ellen

Lettering cakes: same-day purchase or advance order

There's a fridge full of lettering cakes in different designs, so it's fun just to browse. There are whole cake sizes and lunchbox sizes. You can pre-order the design you want, or pick from what's already made that day.

Party supplies sold at I'm Ellen
Cute little party goods on display

They also sell a lot of cute little party supplies, so it's fun to browse those too haha.

Celebrity signatures hung on the wall

There were also a lot of celebrity signatures on the wall. Makes sense given how well-known this place is as a top lettering cake spot in Hyehwa.

Cake-making experience classes too

🎂 I'm Ellen also runs cake-making experience classes. Seems like a great activity to do with kids or with a partner to celebrate an anniversary.

Signage for I'm Ellen's cake-making experience
Poster for the review event and payment info

Good tips to know

  • They give you free candles if you leave a Naver review! Make sure to grab that 😊
  • Seoul Pay payment is accepted!
  • If you want a specific design, I'd recommend ordering ahead!

Drink menu

I'm Ellen's menu board listing coffee and non-coffee drinks

I'm Ellen sells a variety of drinks — coffee, non-coffee, and signature menu items. Seoul Pay is accepted here too! They said they can make the colors however you want. I was surprised they even do light pink and hot pink varieties of pink lol lol lol.

Hamster lunchbox cake for ₩22,000 — how did it taste?

Since I needed it urgently that day, I picked the hamster-design lunchbox cake from what was already made.

Hamster lunchbox cake topped with hot pink lettering

The price was ₩22,000! haha I asked them to write 'Happy Birthday' in lettering on top, in hot pink. They said the lettering color can be whatever you want — I was surprised they even do light pink and hot pink varieties of pink lol lol lol. I picked up the cake fine and had the birthday party, and looking at it again, it was so cute ㅠㅠ

The lunchbox cake set out for a birthday party

We blew out the candle and dug in with forks, and the sponge inside was so moist and fluffy.

A forkful showing the moist cake sponge cross-section

Can you see how fluffy the sheet is hahaha? The cream tasted like it had cream cheese in it — sweet but with a bit of tanginess. Places known for lettering cakes in Hyehwa are usually all looks and no taste, but this one actually tasted really good too, so it disappeared fast lol. Next time I order I should get at least a size 1 cake lol.

The hamster lunchbox cake mostly eaten

The hamster's face slowly disappeared, but our mouths were happy lol. Goodbye hamster... rest in peace...

Final thoughts

I highly recommend I'm Ellen as a top lettering cake spot in Hyehwa haha. It's a place where you can get a lettering cake that's both pretty and delicious. You can custom-order the design and color you want, which makes it perfect for anniversaries or gifts, and you can even buy one on the same day. haha. Plus you can try the cake-making experience, making it a good choice for memories with kids or a partner. haha If you're looking for a cake near Hyehwa, definitely stop by here 😊

Where it is

I'm Ellen아임엘렌

257 Changgyeonggung-ro, Jongno-gu, Seoul, South Korea서울특별시 종로구 창경궁로 257 1층

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Local places · Cafés