Sokcho market deodeok dakgangjeong on a beach mat: Seomin Gapbu

In short

Seomin Gapbu Sijang Dakjip (서민갑부 시장닭집) is a dakgangjeong (sweet, crispy fried chicken) shop in the chicken alley of Sokcho Jungang Market in Sokcho, Gangwon, and its unusual specialty is deodeok (bonnet bellflower root) dakgangjeong. On a weekday lunch the writer took away a ₩24,000 deodeok dakgangjeong and ate it on a mat at Sokcho Beach, where the chewy deodeok paired well with the sweet, old-style boneless chicken. The deodeok was so good that the writer regretted not adding extra deodeok for ₩3,000.

Takeaway box of deodeok dakgangjeong

Good to know

Menu & price
Deodeok dakgangjeong ₩24,000 (extra deodeok ₩3,000)
Hours
Mon–Thu 10:00–21:00, Fri–Sun 10:00–22:00
Location
Shop No. 4, chicken alley, Sokcho Jungang Market (Unit 4, 1F, 16 Jungangno 147beon-gil, Sokcho, Gangwon)
Parking
The writer parked at the seafood raw fish center parking lot
Wait
Cooked to order, about 15 minutes
Other
Nationwide delivery, free samples, dakgangjeong sold in cups, indoor eating area at the back of the shop
Price reference
₩24,000 ≈ $18 · ₩3,000 ≈ $2.3 (2026-10-12)

as written by the visitor on Jul 10, 2026

Why I went to Seomin Gapbu Sijang Dakjip in Sokcho Jungang Market

Seomin Gapbu Sijang Dakjip (서민갑부 시장닭집) is a dakgangjeong shop in Sokcho Jungang Market that was featured on the TV show Seomin Gapbu. I heard they sell deodeok dakgangjeong, got curious, and went~

Sokcho Jungang Market is my go-to recommendation for any Sokcho trip! Even on a weekday lunch there were so many people. Imagine weekends and holidays, haha 🤣 I parked at the Fish Market parking lot and ran over to pick up some chicken~

Seomin Gapbu Sijang Dakjip storefront in Sokcho Jungang Market

Seomin Gapbu Sijang Dakjip hours and location

  • Hours: Mon–Thu 10:00–21:00 / Fri–Sun 10:00–22:00
  • Location: Sokcho Jungang Market chicken alley, No. 4 (Unit 4, 1st floor, 16 Jungangno 147beon-gil, Sokcho-si, Gangwon, South Korea)
  • Shipping available

I used my navigation to find it, but it's on the main street, so you won't have trouble if you wander around the market! haha Ttogine Twigim (fried snacks) and Sijang Dakjip's dakgangjeong are one shop, so while you buy chicken you can also grab fried snacks and squid sundae (stuffed squid) — all of Sokcho's famous bites in one place~

Sijang Dakjip shop, run together with Ttogine Twigim
Fried snacks and dakgangjeong counter in front of Sijang Dakjip

You can try a free sample of the dakgangjeong, and they also sell small cups, which looks great for eating as you walk around, haha

Dakgangjeong samples and cup dakgangjeong for sale at Sijang Dakjip

Review event

  • Naver review + photo → Zero Coke
  • Naver review + Google review + photo → sikhye (sweet rice drink)

There's a review event going on, so write a review and take a drink home! haha

Review event notice at Sijang Dakjip

How long is the wait after ordering?

They make the dakgangjeong fresh once you order, so expect to wait about 15 minutes. The upside is that you get it warm! haha While I waited, I looked around at the other food~

Menu

When you walk in they hand you a menu, and you choose from that, haha. I went straight for deodeok dakgangjeong to take away~ I was torn because people say the garlic dakgangjeong is great too, but I was so curious about the deodeok that I went with that alone 😆

Dakgangjeong menu at Seomin Gapbu Sijang Dakjip
Second photo of the Seomin Gapbu Sijang Dakjip menu

Indoor seating

There's also a space at the back of the shop where you can eat right away, so if you'd like to eat in, go for it, haha

Indoor eating area at the back of Sijang Dakjip

The inside of the shop is nice and clean too.

Clean interior of Sijang Dakjip
Inside Sijang Dakjip
Another angle of the Sijang Dakjip interior
Interior photo of Sijang Dakjip

Taking deodeok dakgangjeong to eat at Sokcho Beach

The deodeok dakgangjeong is ₩24,000. Our chicken is ready~~ Now I'm going to eat it at Sokcho Beach 😆

Takeaway box of deodeok dakgangjeong

Dakgangjeong on a mat, looking at the sea! I love it~ Pure romance~~ I really recommend taking Sijang Dakjip's dakgangjeong to Sokcho Beach!!

Dakgangjeong picnic on a mat at Sokcho Beach

Finally, the big reveal~~ deodeok dakgangjeong! As I carried the chicken box around, people nearby saw it and said Sijang Dakjip is delicious, haha. I wondered just how good it would be 🥰

Opened box of Seomin Gapbu Sijang Dakjip deodeok dakgangjeong

Wow, it looked so delicious. The chicken was piled with deodeok and seeds, and the color of the sauce was so pretty!!

Deodeok dakgangjeong topped with deodeok and seeds

How does deodeok dakgangjeong taste — is the deodeok bitter?

The deodeok in Seomin Gapbu Sijang Dakjip's deodeok dakgangjeong wasn't bitter at all. I was worried it might be, but it was for nothing! It was so chewy and delicious that it was good on its own, and it went really well with the chicken too!

If I'd known it would be this good, I would have added extra deodeok, and I regretted it, ugh ㅠ It's only ₩3,000 more! ㅠ The deodeok was so much better than I expected that I was sad about it, haha

Close-up of the deodeok topping on the dakgangjeong

The chicken is boneless, so it's easy to eat, and true to a market chicken shop it has a strong old-school flavor: chewy and sweet. Exactly the dakgangjeong taste I like! haha

A piece of boneless deodeok dakgangjeong
Eating deodeok dakgangjeong in front of the sea

How big is the portion, and is it good cold?

The deodeok dakgangjeong portion is big, so I couldn't finish it at Sokcho Beach and saved the rest. I picked at it in the car and ate more at home, and it was good even cold, so it vanished fast. I wish I'd bought more. It's an unusual and delicious dakgangjeong, so definitely try it!

Where it is

Seomin Gapbu Sijang Dakjip서민갑부 시장닭집

Unit 4, 1st floor, 16 Jungangno 147beon-gil, Sokcho-si, Gangwon, South Korea강원특별자치도 속초시 중앙로147번길 16 1층 4호

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