Hongdae hair salon: left-side gray coverage in a lighter tone, Obeumua

In short

Obeumua Hongdae Branch is a hair salon on the 2nd floor on Donggyo-ro 23-gil in Mapo, Seoul, near Hongik Univ. Station. Bothered by gray and white hairs growing only on the left side, the writer had a gray coverage dye in a slightly lighter tone than full black plus a cut at Obeumua Hongdae Branch, and the dye never stung the writer's sensitive scalp. The grays were covered so well they no longer showed and the hairline looked neat, making it a highly satisfying visit overall.

Gray coverage dye in a light tone with no patchiness

Good to know

Getting there
Hongik Univ. Station Exit 1 · 2-min walk (store listing, Oct 7, 2026)
Location
2F, 32-22 Donggyo-ro 23-gil, Mapo-gu, Seoul (near Hongik Univ. Station)
Service
Gray coverage dye (lighter than black) + cut
Consultation
Questionnaire filled out before the service
Drinks
Served at your seat (iced Americano chosen)

as written by the visitor on Mar 7, 2026 · not checked with the business

Obeumua Hongdae Branch

Storefront of Obeumua Hongdae Branch

When you want to change your hairstyle, choosing the salon is the hardest part. Especially when you're doing dye and a cut together, the result lasts quite a while, so you choose more carefully. This time I looked around Hongdae for a good place and ended up at Obeumua Hongdae Branch. To start with the conclusion: I was very satisfied overall, so I'm leaving this review for anyone looking for a Hongdae hair salon!

What's the atmosphere like at Obeumua Hongdae Branch?

Interior of Obeumua Hongdae Branch
Classy, clean interior of Obeumua Hongdae Branch

Obeumua Hongdae Branch is a hair salon near Hongik Univ. Station with a classy, clean interior. The interior is pretty and upscale, right? It put me in a good mood the moment I walked in. It's super clean.

Treatment area at Obeumua Hongdae Branch
Neatly arranged inside of Obeumua Hongdae Branch

How was the consultation for gray hair that only grows on the left?

Lately what bugs me every time I look in the mirror is my gray hair... Oddly, the white and gray hairs come in only on my left side, so it stands out even more T_T

Pre-treatment questionnaire at Obeumua Hongdae Branch

Obeumua Hongdae Branch has you fill out a questionnaire beforehand like this, which makes it easy to tell them what I'm worried about.

Drink served at the seat

When I sat down, they prepared a drink for me. I chose an iced Americano.

Hair with uneven color before dye and cut

My hair before the dye and cut

This is my hair before the dye and cut. First, the color wasn't even. After my C-curl perm, as the hair grew out, the bottom also felt really heavy..

Grown-out roots before dyeing

The roots had grown out like this too...

Gray and white hair on the left side

My biggest worry and source of stress was right here: the gray and white hair on the left side T_T..

Hair color that had gradually lightened before treatment

Does gray-coverage dye have to be black?

In the consultation at Obeumua Hongdae Branch, I was told that gray coverage doesn't have to be completely black. So I chose a gray coverage dye in a slightly lighter tone rather than black.

My hair color getting lighter and lighter was quietly stressing me out too... but covering it all with a really dark color seemed like it would look heavy, so I was torn. When I told them this during the consultation, they said gray coverage doesn't have to be pure black. These days there are colors that cover gray without being too heavy, so it can look natural, they explained. So I decided on a gray coverage dye in a slightly lighter tone instead of full black.

Gray coverage dye in progress

Did the dye sting my sensitive scalp?

My scalp didn't sting at all while dyeing at Obeumua Hongdae Branch. My scalp is sensitive and it usually stings or burns when dye goes on, so this was all the more amazing.

There's one thing I always worry about when dyeing: my scalp is sensitive, so even with good products it often stings or burns a little once the dye is applied. Honestly I was a bit nervous this time too.. They sprayed a scalp protector, but it usually still stings T_T.. But once the dye was on and time passed, my scalp didn't sting at all, which was really amazing?

Dye being applied carefully

They applied the dye carefully, and above all they were so kind T_T Anyway, with nothing stinging, I could spend the dyeing time much more comfortably than usual.

How did the cut go?

After the dye, we did the cut. I showed them a photo of the style I wanted, and the designer looked at my current hair condition and lines and explained how much to trim. In the end, I'm completely satisfied!

Hair after the dye and cut

How did the gray coverage dye and cut turn out?

The gray coverage dye at Obeumua Hongdae Branch came out clean with no patchiness, in the not-too-dark color I wanted. Just looking at the dye, didn't it turn out so, so well? Not a single patch, totally clean haha And the color came out just as I wanted, not too dark.

Gray coverage dye in a light tone with no patchiness

The cut was natural and neat too, they did a great job. The funny thing is, maybe because they used good products, I honestly can't tell any damage to my hair from the dye... it just looks better...

Naturally tidied texture of the cut

Honestly, what matters most to me right now is covering the gray and white hair, right..? And it turned out so well that you really can't see any white or gray hair at all!! When I looked in the mirror after finishing, the hairline definitely felt tidier. With the color sorted by the dye and the cut making things neat, the whole look seemed much more put together.

Finished hair with grays covered
Neat finished dye and cut style

Was it easy to style after washing and drying at home?

The cut from Obeumua Hongdae Branch had lightly tidied ends when I washed and dried it at home, so styling was much easier. The designer who did my hair this time was kind and, above all, really good at hair!

One of the points where I felt the designer was really good: when I got home and washed and dried my hair, I was so satisfied. Especially when it dried, the ends felt lightly tidied, so styling was much easier. I don't usually do a lot of styling anyway, so I liked this natural cut even more.

Looking for a Hongdae hair salon? I recommend Obeumua Hongdae Branch, and the designer who did my hair this time!

Where it is

Obeumua Hongdae Branch오브무아 홍대점

2F, 32-22 Donggyo-ro 23-gil, Mapo-gu, Seoul, South Korea서울특별시 마포구 동교로23길 32-22 2층 오브무아

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