Yeonnam-dong café at night: Earl Grey jam fruit pancake, Jam Jam

What is Jam Jam, the Yeonnam-dong brunch café, like?

Jam Jam (잼잼) is a brunch café in Yeonnam-dong. I went on my own dime this time, and it's a place I'd happily go back to. I'm a diet foodie who only picks places that taste great. Gaining weight on food that isn't good is the biggest waste to me, so yes, I'm a pro dieter! 😉

Jam Jam's exterior, photo spot and terrace seats

Jam Jam (JAMJAM) is a modern, stylish brunch café that stands out among the alleys of Yeonnam-dong.

The first thing that greets you at the entrance is the signature pink scooter, and it's so cute! That colorful touch makes you reach for your camera before you even step inside. It's a true Instagram-style photo spot.

There are also outdoor terrace seats, perfect for a nice day like these days. Sitting outside, you get the quiet charm of a Yeonnam-dong alley and a hip, open-air vibe at the same time. So appealing!

Inside Jam Jam: interior atmosphere

The inside of Jam Jam is a sleek interior mixing monotone steel with neutral-colored paint. Soft, stylish lighting and restrained objects add to the modern, clean feel.

The space itself is so pretty thanks to the moody interior, so it's ideal for a relaxed brunch with a friend or partner, and for taking photos.

Jam Jam menu and prices

Here's the menu of Jam Jam, a Yeonnam-dong brunch café I'd recommend. Prices are listed in thousands of won (5.0 = ₩5,000), and I marked what we ordered in yellow on the menu photo.

Coffee, tea and drinks

• COFFEE: Americano 5.0 / Latte 5.5 / Vanilla Latte 6.0 / Dolce Latte 6.0 / Cold Brew 5.0 / Earl Grey Latte 6.0 / Hojicha Latte 6.5 / Black Sesame 6.5
• TEA: Lemon ginger 6.0 / Packs a peach 6.0 / Peppermint 6.0
• DRINK: Milk TEA 6.0 / Choco Milk 6.0 / Matcha Milk 6.0 / Strawberry Milk 6.5 / Green Grape Ade 6.0 / Cherry Ade 6.0 / Blueberry Ade 6.0 / Vanilla Milk Shake 7.0 / Strawberry Matcha Shake 7.5 / Nutella Milk Shake 7.5

Desserts and brunch

• DESSERT: Acai bowl 12.0 / House Pancake 11.0 / Chocolate Pancake 12.0 / Fruits Pancake 13.0 / French Toast 11.0 / Brown Cheese Toast 13.0 / Seasonal Fruits 13.0 / Black Croissant 8.0 / Butter Croissant 6.0
• BRUNCH: Salmon Sandwich 16.0 / Jambon Croissant 15.0 / Pancake Plate 15.5 / French Avocado 16.0 / Shrimp Omelet 16.0 / Egg Anglaise 15.0 / Basil Pesto Pasta 16.0 / Napolitan Pasta 16.0 / Cream Tteokbokki (spicy rice cakes) 13.0 / Seasonal Salad 13.0 / Mushroom Soup 9.5

What I ordered at Jam Jam at night

• Cold brew ₩5,000
• Vanilla milk shake ₩7,000
• Fruit pancake ₩13,000
• Total ₩25,000

Worried about evening caffeine? Get the decaf cold brew

I visited Jam Jam at night, so I had my cold brew decaf. It satisfies both sides of me: the one that wants an Americano after a meal and the one that wants to avoid caffeine in the evening :) It was nutty and delicious, the kind of taste I'd want again.

A vanilla milk shake I finished even when full

Jam Jam's vanilla milk shake is really good too. I'd eaten a big dinner and was full, so I thought I might leave some, but it was so good that I drank it down to the last sip.

Jam Jam's fruit pancake: Earl Grey jam and fruit, a perfect trio

And now the star: the fruit pancake (₩13,000). Doesn't it look so pretty?!?!?!?!

Honestly, I came to Jam Jam because I saw how this fruit pancake looked and just had to eat it. It's pretty to look at, and it was so delicious.

They also gave me maple syrup, so I drizzled it on like this. The pancake is generously spread with Earl Grey jam, which made it feel more upscale and tasted even better.

If you go to Jam Jam, be sure to eat it like this, as a trio of banana, fig and pancake!