Jamjam잼잼
Yeonnam-dong black sesame latte · dog-friendly brunch café
Jamjam is a brunch café at B1, 24 Seongmisan-ro 29-gil, Mapo-gu, Seoul, a 12-minute walk (817 m) from Exit 3 of Hongik Univ. Station. At Jamjam, coffee and drinks cost ₩5,000–7,000, pancakes and desserts ₩10,000–13,000, and brunch, pasta and salads ₩11,000–17,000; Jamjam is open Mon–Fri 10:00–21:00 and Sat–Sun 10:00–22:00.
- Today
- Mon–Fri 10:00–21:00 · Sat, Sun 10:00–22:00
- Getting there
- Hongik Univ. Station Exit 3 · 12-min walk (817m)
- Prices
- Brunch Plates & Toast ₩15,000–₩17,000 · Pasta & Tteokbokki ₩14,000–₩16,000
- Try
- Signature Black Sesame Latte ₩6,500Black Sesame Crumble ₩12,000Pancake Plate ₩17,000
Key facts
- Address
- B1, 24 Seongmisan-ro 29-gil, Mapo-gu, Seoul서울 마포구 성미산로29길 24 지하1층
- Nearest station
- Hongik Univ. Station Exit 3 · 12-min walk (817m)
- Opening hours
- Mon–Fri10:00–21:00Sat, Sun10:00–22:00Open every day
- Phone
- 0507-1346-3176
- Reservations
- Accepted · groups welcome
- Parking
- No dedicated parking · use nearby public parking lots
- Amenities
- Takeout · Wi-Fi · Delivery · Pets allowed · Waiting area
- Links
- Naver PlaceInstagram
Menu & prices
26 items · as listed Oct 2026About
Jamjam is a Yeonnam-dong café serving brunch and desserts made with seasonal fruit and vegetables, alongside coffee. Jamjam cooks its food and desserts in-house with no ready-made products and uses 100% fresh cream. Jamjam's featured items are the Signature Black Sesame Latte, topped with a black sesame cream made from fresh cream, and the Black Sesame Crumble, and Jamjam makes its own soft-serve ice cream from Sangha Farm raw milk.
Jamjam's brunch menu offers plates such as the Pancake Plate, Jambon Croissant, French Avocado and Ugly Toast, plus basil pesto and Napolitan pastas, Spicy Cream Tteokbokki, soup and salads. For dessert, Jamjam serves House Pancakes, Fresh Fruit Pancakes, Butter Pudding and Chocolate Mousse.
FAQ
What are Jamjam's opening hours?
Jamjam opens daily at 10:00 and stays open until 21:00 Mon–Fri, and until 22:00 Sat, Sun; there are no regular closing days.
Which station is closest to Jamjam?
Jamjam is a 12-minute walk (817 m) from Hongik Univ. Station, Exit 3. The address is B1, 24 Seongmisan-ro 29-gil, Mapo-gu, Seoul.
How much is the brunch plates & toast at Jamjam?
Jamjam's 5 brunch plates & toast items cost ₩15,000–₩17,000, 3 of them ₩15,000. Pasta & Tteokbokki (3) cost ₩14,000–₩16,000.
Can I book a table at Jamjam?
Yes, Jamjam takes reservations and groups. Call 0507-1346-3176 to book.
Is there parking at Jamjam?
Yes, Jamjam has parking (No dedicated parking · use nearby public parking lots).
Does Jamjam do takeout?
Yes, Jamjam does takeout. It also has Wi-Fi, Delivery, Pets allowed, Waiting area.
Until when can I order brunch?
Brunch at Jamjam can be ordered from 10:00 only until ingredients run out, so it may close early. Desserts and coffee at Jamjam can be ordered throughout opening hours.
Can I bring my dog?
Yes, Jamjam allows pets.
How many visit stories are there about Jamjam?
Superchart has 20 first-hand visit stories about Jamjam; the latest visit was on September 23, 2026.
31 visit stories about Jamjam
Newest first
Dog-friendly Yeonnam-dong brunch café with indoor sofa seats: Jam Jam
“Jam Jam (잼잼) is a dog-friendly brunch café on the basement floor of 24 Seongmisan-ro 29-gil in Yeonnam-dong, Mapo, Seoul.”
Dog-friendly Yeonnam-dong café with an acai bowl after a walk: Jam Jam
“After a walk along Gyeongui Line Forest Park, the writer brought their dog Rocky inside Jam Jam in a stroller and had an acai bowl (12,000 won), a black sesame latte (6,500 won) and a hot Americano (5,000 won).”
Evening Yeonnam-dong café with fig banana pancakes and decaf: Jam Jam
“After a wedding invitation meetup, the writer returned to Jam Jam around 7 PM, found brunch already closed, and ordered two decaf cold brews and a fresh fig and banana fruit pancake: fresh fruit, a moist pancake and a clean cold brew with no medicinal aftertaste.”
Butter croissant and Earl Grey jam at Jam Jam, a Yeonnam-dong café
“The butter croissant arrives with maple syrup and butter on the side, so it never turns soggy, and the fresh fruit pancake came topped with seasonal figs and a fragrant Earl Grey jam.”
Yeonnam-dong café near Hongdae with a smoked salmon sandwich: Jam Jam
“On a weekday afternoon the salmon sandwich cost 16,000 won and the Earl Grey latte 6,000 won, and the smoked salmon had no fishy taste at all, with good rocket and sauce behind it.”
Yeonnam-dong brunch café with salmon open sandwich and syrup: Jam Jam
“Jam Jam is a quiet basement brunch café on Seongmisan-ro 29-gil in Yeonnam-dong, Mapo-gu, Seoul.”
- Yeonnam-dong dessert café with Earl Grey fruit pancakes: Jam JamEvening Windowside · Sep 19, 2026
- Dessert café near Hongdae with seasonal fruit French toast: Jam JamWindow Seat Pilgrim · Sep 16, 2026
- Hongdae brunch café with a jamón avocado pancake plate: Jam JamSlow Mug Lingerer · Sep 16, 2026
- Yeonnam-dong solo brunch café: jambon croissant and soup at Jam JamWarm Spread · Sep 16, 2026
- Yeonnam-dong basement brunch café with original pancakes: Jam JamMug and Sides · Sep 14, 2026
- Late-night Yeonnam-dong café with fig French toast outdoors: Jam JamFork First · Sep 13, 2026
- Yeonnam-dong café: strawberry matcha shake and fig pancakes at Jam JamSauce Dish Fan · Sep 7, 2026
- Yeonnam-dong brunch café with fig toast and vanilla milkshake: Jam JamBookmark Regular · Sep 7, 2026
- Yeonnam-dong terrace brunch café with fig banana pancakes: Jam JamCup and Saucer Stroller · Sep 6, 2026
- Dog-friendly Yeonnam-dong café with fig pancakes: Jam JamMemorable Meal Keeper · Sep 4, 2026
- Yeonnam-dong café for non-coffee drinkers: iced lemon ginger tea atHapjeong Till Notes · Aug 19, 2026
- Yeonnam-dong brunch café: ring pancakes and shrimp salad at Jam JamMapo Midday Mirror · Aug 16, 2026
- Yeonnam-dong café with a black sesame croissant at night: Jam JamPlate Collector · Aug 16, 2026
- Yeonnam-dong brunch café with a shrimp omelette after ballet: Jam JamBetween-Dinner Wanderer · Aug 13, 2026