Hyehwa Station date café: DIY lettering cake of our dog at I'm Ellen

In short

I'm Ellen (아임엘렌) is a dessert café in Jongno, Seoul, near Hyehwa Station, that makes custom lettering cakes and runs a DIY cake decorating experience. The writer and their partner booked I'm Ellen's lunchbox lettering cake experience (₩19,000) and drew their Chihuahua–Pinscher mix on the cake; the drawing came out looking like a bulldog, but the cream cheese-flavored cream and moist vanilla sponge were delicious. I'm Ellen suits couples looking for an affordable, unusual date near Hyehwa Station.

Visit to I'm Ellen, a dessert café near Hyehwa Station

Good to know

Getting there
Hyehwa Station Exit 4 · 4-min walk (store listing, Oct 6, 2026)
Location
1st floor, 257 Changgyeonggung-ro, Jongno-gu, Seoul; 10-minute walk from Hyehwa Station Exit 4
Hours
Daily, 11:00 a.m.–8:00 p.m.
Services
Takeout, reservations, pets welcome
Booking the experience
Through Naver reservations; no same-day cancellations
Cake sizes
Lunchbox cake size; size 1 also available
Sponge prices
Vanilla sponge ₩15,000, chocolate sponge ₩16,000
What the writer made
Lunchbox lettering cake, ₩19,000 (2 piping tips, black cream added)
Options
Add chocolate chips or blueberry compote to the filling, extra base and cream colors, change up to 3 piping tips
Price reference
₩19,000 ≈ $14 · ₩15,000 ≈ $11 · ₩16,000 ≈ $12 (2026-10-12)

as written by the visitor on Jul 15, 2026

Cover photo of making a lettering cake at I'm Ellen in Hyehwa

What kind of café near Hyehwa Station is I'm Ellen?

I'm Ellen (아임엘렌) is a dessert café near Hyehwa Station that makes custom lettering cakes and also offers a DIY cake-making experience. I went because I wanted a fun, different date activity near Hyehwa Station for couples.

Visit to I'm Ellen, a dessert café near Hyehwa Station

The cake-making experience was easy and relaxed, and it's great for celebrating an anniversary. They also take custom lettering cake orders, so if you're looking for a good lettering cake place in Hyehwa, save this one and drop by :)

  • Location: 257 Changgyeonggung-ro, 1st floor, Jongno-gu, Seoul, South Korea
  • Hours: daily 11:00 a.m.–8:00 p.m.
  • Takeout, reservations and pets allowed

Getting to I'm Ellen and the vibe of the shop

I'm Ellen is a 10-minute walk from Hyehwa Station Exit 4.

I'm Ellen shop near Hyehwa Station Exit 4

Besides custom lettering cakes, it's one of the Hyehwa Station cafés that sells all kinds of handmade cakes and desserts. It seems to have been around quite a while, because there seemed to be a lot of regulars.

I'm Ellen shop selling handmade cakes and desserts

I'd actually been thinking about ordering a cake, so that's why I went, and it felt more meaningful when I found out I could make a lettering cake myself.

Inside I'm Ellen

The shop was quite spacious, with lots of tables.

Inside I'm Ellen with many tables
Spacious seating inside I'm Ellen café

Some customers were only there to pick up cakes, but quite a few were enjoying coffee and cake inside. In the refrigerated display case were lettering cakes that had been reserved in advance.

Refrigerated display case with reserved lettering cakes

How do you book the cake-making experience at I'm Ellen, and how much is it?

You can book the cake-making experience ahead on Naver, and the sheet costs ₩15,000 for vanilla or ₩16,000 for chocolate. It's a self-service experience, not a 1:1 class, so it feels like a fun way to make something a little clumsy but full of your own meaning!

Because it's casual and easy, and the price is not a burden, it's honestly a great date course for a different kind of experience~ A cake-making date was actually my first, haha.

Option guide for the I'm Ellen cake-making experience
  • It's lunchbox cake size, and size no. 1 is also available for the experience!
  • You must pick a flavor: vanilla sheet is ₩15,000 and chocolate sheet is ₩16,000.
  • The inner cream is plain fresh milk whipped cream by default, but you can add chocolate chips or blueberry compote.
  • The base color is ivory by default, and you can add a wide range of colors: pastel yellow, pastel pink, pastel sky blue, pastel purple, red, black, navy, green and purple.
  • For the cream decoration, you can change and add up to 3 piping tips~

Same-day cancellation isn't possible, so be sure to show up on your reserved time! I picked the most basic of the basics, haha.

Making a lunchbox lettering cake (₩19,000) myself

The experience I did at I'm Ellen was the lunchbox lettering cake (₩19,000). I chose 2 piping tips and added black cream.

Ingredients set up for the lunchbox lettering cake

They set everything up simply like this so it's easy to make~

Cream and piping tips prepared for cake making

They said if I ran out of cream while working in the shop, I could ask for more. There's plenty, haha.

Sketching on the cake from a photo of the dog

Starting with a sketch from a photo of my dog

I pulled up a photo of my baby first, lol, and started sketching.. and drawing.. I was weirdly nervous. Over what, lol! They also gave me some tips.

Drawing a picture on the cake with cream
Working on the lettering cake drawing

It turned out much harder than I expected, and I couldn't help wondering whether all the lettering cake owners majored in art... This experience gave me a whole new respect, lol.

Finishing the cake by piping cream

Piping the cream, finishing neatly and getting the look you want were all quite difficult. I think it takes a lot of practice, lol.

Still, I'd done a bit of decorating on the outside before, so that part felt easy haha.

Decorating the outside of the cake

The finished lettering cake: a Chihuahua-Pinscher turned bulldog?

Ta-da, done!!!

Finished lunchbox lettering cake with a dog drawing

I like it, lol, but my partner says if it had been made like this as an order, it would be a 100% refund ^_ㅠ hahaha. It's supposed to be a Chihuahua-Pinscher mix, but I think it came out looking like a bulldog?

Finished lettering cake drawn as a Chihuahua-Pinscher

How did the cake at I'm Ellen taste?

The cream on the I'm Ellen cake wasn't ordinary whipped cream; it tasted like cream cheese! It was hot summer weather, so it melted a little even on the way straight home~~

Homemade cake topped with cream cheese-flavored cream

Think of it as a cheese-based cream cake~

Cross-section of the cheese-based cream cake

Inside it was moist, and with the basic vanilla sheet it's a guaranteed win haha. Delicious~

Lunchbox cake with moist vanilla sheet

Next time I'd like to visit and try the café menu at I'm Ellen too :)

Additional photo of I'm Ellen café
Additional photo of I'm Ellen café near Hyehwa Station
Landscape photo related to the I'm Ellen shop
Closing photo of the I'm Ellen lettering cake café

I'm Ellen is a café I'd recommend for couples who want a different kind of date or a unique experience near Hyehwa Station!

Where it is

I'm Ellen아임엘렌

257 Changgyeonggung-ro, 1st floor, Jongno-gu, Seoul, South Korea서울특별시 종로구 창경궁로 257 1층

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