Seochon café-wine bar with strawberry-scented Americano: Wine Stein
In short
Wine Stein Seochon is a brunch café by day and a wine bar by night on the 3rd floor of a building on Pirun-daero in Jongno, Seoul, near Gyeongbokgung Station. At lunch, two people ordered the 16,500-won-per-person Lunch Club, one croissant sandwich and pasta set and one mushroom soup set; the house Americano had such a rich strawberry aroma that a companion who doesn't drink coffee finished the whole cup. Wine Stein Seochon takes both its wine and its food seriously, making it a Seochon café worth visiting by day or by night.
Good to know
- Getting there
- Gyeongbokgung Station Exit 1 · 6-min walk (store listing, Oct 6, 2026)
- Location
- 3F, 9-2 Pirun-daero, Jongno-gu, Seoul (near Gyeongbokgung Station)
- Hours
- Mon–Sat 11:00–23:00, Sun 11:00–18:00
- Reservations & groups
- Reservations and groups welcome
- Lunch Club
- 3 set options, ₩16,500 per person (side dish and coffee included)
- Ordering rule
- One Lunch Club set per person required
- Drink swap
- Swap coffee for wine or a latte for an extra charge
- Seating
- Window tables for 4 and 2, side-by-side seats, and a shared table in the center
- Extras
- Sells goods and food products; wine delivery available
- Price reference
- ₩16,500 ≈ $12.5 · ₩40,000 ≈ $30 (2026-11-14)
as written by the visitor on Apr 22, 2026 · not checked with the business
What is Wine Stein Seochon?
Wine Stein Seochon is a brunch café by day and a wine bar by night, with a lovely mood in the Seochon area. I'd wanted to visit for a while, so I finally went with my partner.
I hear lots of wine lovers come here, but the daytime brunch menu is great too, so it's a perfect spot for a date or a casual brunch get-together.
Wine Stein Seochon location and opening hours
Wine Stein Seochon is at 3F, 9-2 Pirun-daero, Jongno-gu, Seoul, South Korea. It's open Monday to Saturday from 11 a.m. to 11 p.m. and Sunday from 11 a.m. to 6 p.m. Reservations and group visits are possible too.
It's closest to Gyeongbokgung Station, and there are plenty of buses heading nearby from Gwanghwamun Station, so getting there by public transport was easy. It's on the 3rd floor of the building, and it seems to be open every day, closing early only on Sundays.
It had that quiet, calm Seochon atmosphere, and being on the 3rd floor made Wine Stein feel even more private.
What are the interior and seating like at Wine Stein Seochon?
The inside was quite spacious, and the natural light was so good!
The window seats face outside, with tables for 4, tables for 2, and side-by-side seats, and there's also a shared table in the middle that several people can use together.
Browsing the wine display and gift shop corner
There was so much wine! One whole corner was devoted to displaying wine, and even though I don't know much about wine,
the space is set up so that even people who know nothing about it can browse with real interest. They'd carefully written out the type, region of origin, taste and more.
It felt a bit like a Seochon boutique shop, selling all sorts of sundry goods and food items, and they even deliver wine, so it's a Seochon café that's truly serious about wine.
Lots of guests were browsing here while waiting for their food~
The kitchen was quite big too, and if you come at lunch, I'd recommend the Lunch Club, which is great value.
Wine Stein Lunch Club price and set options
Wine Stein Seochon's Lunch Club comes in 3 options, and for a reasonable ₩16,500 per person you get a fairly varied, generous side dish plus coffee. Two people can have a carefully prepared brunch for under about ₩40,000, so it's perfectly good for a date or a brunch meetup.
For an extra charge you can swap the drink for wine, or for a latte :0
After you order, the two owners make the food with care behind the counter. At lunchtime, almost every table was there for this Lunch Club.
They sell drinks and desserts too, and I heard the Einspänner (coffee topped with cream) is delicious!!
How did the two Lunch Club sets taste?
We ordered Lunch Club sets A and B for two. One Lunch Club set per person is required.
We got one set with a croissant sandwich and pasta, and one with the mushroom version.
The food came out better than I expected~!
Thick creamy penne and truffle-scented mushroom soup
The pasta was thick and the cream sauce was smooth and rich, so I was really glad I ordered it!
I thought it would be long noodles, but it was penne, which turned out even tastier haha. The mushroom soup is packed with truffle aroma :0
It had a deep mushroom flavor and was velvety, so it paired perfectly with the croissant sandwich when you order a set.
Colorful croissant sandwich
The sandwich isn't just fillings inside a croissant: on both sides they add arugula, carrot râpée (French-style shredded carrot salad), black olives, cheese and tomato, so it comes out as a bright, colorful, healthy dish. It felt like a brunch that would pair really well with wine ^^
Inside, fresh apple, cheese, ham and more are thinly sliced, and the bread was crispy with a buttery aroma that lingered in my mouth, so the sandwich itself was really delicious~~
What does the strawberry-scented Wine Stein Americano taste like?
The basic Americano that comes with Wine Stein Seochon's Lunch Club had a fairly strong strawberry aroma. We ordered the basic Americano, but what's this..! It didn't seem like the ordinary beans you'd get at a typical brunch café.
It smelled strongly of strawberry, as if it were flavored, and my partner, who can't drink coffee, finished a whole cup haha. It was so fragrant, and the berry notes were so strong I wondered if they'd put wine in the coffee.
Is Wine Stein Seochon worth a return visit?
Wine Stein is a Seochon wine bar café run by an owner who's serious about both wine and the food that pairs with it.
The atmosphere and space are great too, so I saved it as a café you could enjoy with a different charm both day and night!
Where it is
3F, 9-2 Pirun-daero, Jongno-gu, Seoul, South Korea서울특별시 종로구 필운대로 9-2 3층
Winestein Seochon: hours, menu and prices →
