Hyehwa, Seoul cake café: August bride lettering cake at I'm Ellen

In short

I'm Ellen (아임엘렌) is a well-known dessert café in Hyehwa, Jongno, Seoul, about 200m from Hyehwa Station Exit 4. For a friend getting married in August, the writer chose a design on I'm Ellen's Instagram, booked a lettering cake through I'm Ellen's KakaoTalk channel and picked it up. Verdict: I'm Ellen also sells same-day lettering cakes on request, plus candles and party supplies, so it covers a celebration in one stop.

I'm Ellen lettering cake waiting for pickup

Good to know

Location
1F, 257 Changgyeonggung-ro, Jongno-gu, Seoul (about 200m from Hyehwa Station Exit 4)
Opening hours
Daily 11:00–20:00
Cake sizes
Lunchbox, No. 1 and No. 2 (ask separately for larger sizes)
How to book
KakaoTalk channel only
Extra charges
Extra cost depending on design, detailing and cake flavor
Amenities
Takeout discount, organic menu, packaging, reservations, separate men's and women's restrooms, groups welcome, pet-friendly
Review event
Free candles for joining

as written by the visitor on Aug 3, 2026

This year is a big one for weddings, mine and a lot of my friends' 🕊️🕊️ So I went looking for a lettering cake for our Yuja, who's going to be an August bride 👏👏

Lettering cake prepared to celebrate a friend's wedding
The lettering cake picked up at I'm Ellen

I'm Ellen location and opening hours

I'm Ellen (아임엘렌) Hours: daily 11:00-20:00 Location: 8-29 Myeongnyun 2-ga, Jongno-gu, Seoul Takeout discount, organic menu, packaging, reservations, separate men's/women's restrooms, group seating, pets allowed

About 200m from Hyehwa Station Exit 4! I'm Ellen is a famous Hyehwa dessert café, well known at the station and among the students of Sungkyunkwan University!

Honestly, you pick a lettering cake for its looks more than its taste, right..?? But I'm Ellen is called a top Hyehwa lettering cake spot, so the cake itself is supposedly really good too 😎😎

Exterior of I'm Ellen, a dessert café near Hyehwa Station
Entrance signage at I'm Ellen

Book an I'm Ellen lettering cake via KakaoTalk channel

I'm Ellen's Instagram has lots of designs, so I screenshotted the one I wanted and made the reservation 💛💛 Reservations are only taken through the KakaoTalk channel, so please keep that in mind~!!

Lettering cake reservation screen on the KakaoTalk channel

The standard cake sizes are lunchbox, No. 1 and No. 2, and for anything bigger you need to inquire separately!! Of course, the design and details add extra cost! The cake flavor can add to the price too, so please keep that in mind 😉😉

Notice on cake sizes and extra charges
I'm Ellen cake ordering information board

Café interior and dessert lineup

I arrived at the café right on my reservation time! The space is roomy and there are tables, so of course you can eat in 👏

Inside I'm Ellen with tables set out
Spacious seating area inside I'm Ellen
Overview of the I'm Ellen café interior

Being a signature Hyehwa dessert café, it also sells all kinds of cookies, pound cake and scones~~

Display case with cookies, pound cake and scones
Dessert display with tiramisu and fresh cream cakes

Same-day lettering cakes in Hyehwa are possible too

They also have tiramisu, chocolate and fresh cream cakes, and even lettering cakes waiting to be picked up~~!! You can see lettering cakes on the same day, too!! Normally you'd have to reserve a lettering cake ahead, but at I'm Ellen you can ask on the day and buy a pretty cake

I'm Ellen lettering cake waiting for pickup

Hehe, this is the cake I'm taking home!! The staff check that it came out the way you wanted before packing it 👍 So pretty, right!! 🩷🩷🩷

Lettering cake packed after the design was checked
Candles and party supplies sold at I'm Ellen

You can also buy a variety of candles and party supplies to go with your pretty lettering cake. Join the review event and you get free candles 🎂🎂

Party accessories corner to browse along with a cake

The restrooms are separate for men and women too! Handy if you sit inside the café, right??!

Signs for separate men's and women's restrooms in the café

Giving the cake to the August bride

Then I met our Yuja and gave her the cake 🫶🫶 Because of the weather it melted a little and got all shiny ✨✨ But it's still pretty 🎀🎀🎀

Yuja liked it too, which was such a relief, hehe. We chatted and laughed together and had a lovely time after so long~~

Where it is

I'm Ellen아임엘렌

257 Changgyeonggung-ro, Jongno-gu, Seoul, South Korea (1st floor)서울특별시 종로구 창경궁로 257 1층

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Local places · Cafés