Diet-friendly brunch restaurant in Cheongdam, Seoul: 37.5 Signature

In short

37.5 Signature Cheongdam is a brunch restaurant in Cheongdam, Gangnam, Seoul, about a 10-minute walk from Cheongdam Station. Looking for a diet-friendly meal before a hotel staycation, the writer reordered the usual classic American brunch with an iced americano and found the salad, hash browns, sausage and bacon well balanced and easy on the stomach afterward. 37.5 Signature Cheongdam is a Cheongdam brunch spot where you can enjoy both flavor and atmosphere without guilt, even while watching what you eat.

American brunch plate at 37.5 Signature Cheongdam

Good to know

Getting there
Cheongdam Station Exit 7 · 5-min walk (store listing, Oct 6, 2026)
Location
2F, 8 Samseong-ro 119-gil, Gangnam-gu, Seoul; 10-minute walk from Cheongdam Station
Parking
Free building parking: 1 hour 30 minutes on weekdays, 2 hours on weekends
Opens
9:30 a.m. (orders taken from 10:00 a.m.)
Last order
8:00 p.m.
Seating
Window seats and outdoor tables
Menu
Pasta, steak, salad, kimchi fried rice, brunch and more
What we ordered
Classic American brunch, iced americano

as written by the visitor on Jul 19, 2026

I was looking for a diet-friendly place before a hotel staycation, and found this brunch spot nearby: 37.5 Signature Cheongdam! >< It's a chain I go to often, so I went with confidence. The taste barely varies from branch to branch, so whenever I crave brunch, this is naturally where I end up.

Where is 37.5 Signature Cheongdam, and what about parking?

37.5 Signature Cheongdam is a 10-minute walk from Cheongdam Station, so it's easy even if you're on foot.

Location guide to 37.5 Signature Cheongdam near Cheongdam Station

Parking is available too, which made driving convenient. Building parking is free for 1 hour 30 minutes on weekdays and 2 hours on weekends! The lot is spacious, so parking was easy.

A Cheongdam brunch spot with a great atmosphere

37.5 Signature Cheongdam is a brunch restaurant with a bright hall hung with chandeliers and generously spaced tables. I'd worried that anything in Cheongdam would feel intimidating, but the mood was more relaxed than I expected.

Indoor hall with chandeliers at 37.5 Signature Cheongdam

Even chandeliers, whoa! You can tell they put a lot of effort into the interior. It's bright, and the tables are well spaced, so it suits dates, get-togethers with friends and family meals alike. Such a good vibe. Eek!

Bright interior and table layout at 37.5 Signature Cheongdam

There are plants here and there too, which gives the interior a fresh feel.

Indoor space with plants at 37.5 Signature Cheongdam

The window seats are pretty and get lots of natural light, so they're great for taking photos!

Window seats with natural light at 37.5 Signature Cheongdam

There are also outdoor tables, which would be nice on a day with good weather.

What's on the menu at 37.5 Signature Cheongdam?

The menu is really varied: pasta, steak, salad, even kimchi fried rice. Every dish was satisfying!

First page of the menu at 37.5 Signature Cheongdam
Second page of the menu at 37.5 Signature Cheongdam
Third page of the menu at 37.5 Signature Cheongdam
Fourth page of the menu at 37.5 Signature Cheongdam

I'll come back for the steak next time, haha. What I order every time is already decided.

A hearty American brunch plate

What the writer orders every time at 37.5 Signature is the American brunch plate, and this time too I reordered it with an iced americano. The lineup is so good and feels like healthy dieting, so I order it every time, and here again, reorder><

American brunch plate at 37.5 Signature Cheongdam

And then the iced americano, just right. Is this heaven? The moment the food arrived, I whipped out my camera, haha. It photographs well from any angle, so I'd recommend it as a spot for a brunch get-together too.

Table set with American brunch and an iced americano

Everything I ordered was beautifully plated and generous in portion.

The whole plated American brunch

The salad had grapefruit(?) in it, so as someone who lives alone, it felt like getting my vitamins, haha.

Brunch salad with grapefruit

There was blueberry jam too. From the fresh salad to the main plate, the ingredients felt clean, so it was light on the stomach as I ate.

Blueberry jam and salad served with the brunch

Buttered toast? Can't resist that~

Buttered toast

The vegetables were fresh, and there was plenty of protein with the hash browns, sausage and bacon, so it was a very satisfying meal! I felt comfortable afterward, which made it even better.

Is 37.5 Signature brunch okay while dieting?

I usually watch what I eat, and the American brunch at 37.5 Signature Cheongdam works well for dieting. Brunch can often be too heavy or greasy, but this one was well balanced and I was happy with it. It felt like looking after both taste and health, so I immediately wanted to come back!

Brunch plate with hash browns, sausage and bacon

There was also avocado, seasoned so it isn't greasy.

Seasoned avocado

The fluffy scrambled eggs were seasoned just right,

Fluffy scrambled eggs

and the toast came buttered, so so delicious (forgetting the diet for a moment, haha).

Buttered brunch toast

The pancakes come with syrup and are sprinkled with almonds and sugar, so they're super soft and tasty ><

37.5 Signature Cheongdam opening hours and tips

37.5 Signature Cheongdam opens at 9:30, first orders are possible from 10:00, and last order is at 20:00. The staff were friendly too, so I felt at ease throughout the meal.

Pancakes with almonds, sugar and syrup
  • Opens at 9:30, first orders from 10:00
  • Last order is at 20:00, so check before you go
  • Free building parking: 1 hour 30 minutes on weekdays, 2 hours on weekends

Overall verdict

It's a chain I go to often, so I went with confidence, and I was happy with 37.5 Signature Cheongdam this time too! Taste, atmosphere and plating were all well balanced, making it a great brunch spot.

I think anyone looking for a date spot, a brunch meetup with friends or a family meal will be happy here. If you're looking for brunch in Cheongdam, I recommend 37.5 Signature Cheongdam! >< I'm 10000% coming back too.

Where it is

37.5 Signature Cheongdam37.5 시그니처 청담점

8 Samseong-ro 119-gil, 2F, Gangnam-gu, Seoul, South Korea서울특별시 강남구 삼성로119길 8 2층 37.5 시그니처 청담점

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