Cheongdam hair salon for a teen's first magic straight perm: Park Jun

In short

Park Jun Beauty Lab Cheongdam Branch is a premium hair salon of the 40-year-old Park Jun Beauty Lab brand, on the 3rd floor of La Classy Plaza right outside Exit 7 of Cheongdam Station in Gangnam, Seoul. A middle-school daughter who had been begging for a magic straight perm all vacation got a hair and scalp diagnosis from designer Youngwan, then a Healthy Perm Signature Magic straightening that took about 160 minutes including a cut. Park Jun Beauty Lab Cheongdam Branch turned 7 to 8 months of messy grown-out S-curl into neat, tidy hair, and both mother and daughter left satisfied.

Finished magic perm style at Park Jun Beauty Lab Cheongdam Branch
Magic perm at Park Jun Beauty Lab Cheongdam Branch

Good to know

Getting there
Cheongdam Station Exit 7 · 1-min walk (store listing, Oct 1, 2026)
Location
Right outside Exit 7 of Cheongdam Station, 3rd floor of La Classy Plaza (651 Samseong-ro, Gangnam-gu, Seoul)
Treatment
Healthy Perm Signature Magic straightening (cut charged separately)
Duration
About 160 minutes
Process
Scalp and hair diagnosis → shampoo → cut (separate) → solution applied and wrapped → flat-iron straightening → neutralizing and shampoo
Parking
Enter Raemian Apartments and turn right into the B2 garage; ₩3,000 fee, valet available
Reservations
For appointments after 7 pm, call the salon directly
Other
Certified 15-Step Head Spa salon; about 10 minutes' walk from COEX and Cheongdam's luxury shopping street
Price reference
₩3,000 ≈ $2.2 (2026-10-03)

as written by the visitor on Aug 9, 2026

Here's my review after getting the Healthy Perm Signature Magic straight perm at Park Jun Beauty Lab Cheongdam Branch, a Cheongdam hair salon. (feat. designer Youngwan at Park Jun Beauty Lab Cheongdam)

Finished magic perm style at Park Jun Beauty Lab Cheongdam Branch
Magic perm at Park Jun Beauty Lab Cheongdam Branch
Before and after comparison photo of the magic perm
Before (left) / after (right)

Why my middle-school daughter kept begging for a magic perm

This visit to Park Jun Beauty Lab Cheongdam Branch was for my middle-school daughter's very first magic straight perm. My K-middle-schooler daughter, who's clearly caught some kind of appearance bug now that vacation's here, has been staring in the mirror every single day begging me for a magic perm. 🤬

Reference image of the magic style the daughter wanted
Reference photo for the desired magic perm style

She used to have wavy hair with some curl left, but now this is the style she wants.

B.U T..

I kept saying no because I'd heard magic perms damage the hair a lot, but after searching around I found out Park Jun Beauty Lab Cheongdam Branch has what's called a Healthy Signature Magic Perm 🌈

Street view near Cheongdam Station

So off we went ✂️ to the beauty mecca that is Cheongdam Station

Location and parking at Park Jun Beauty Lab Cheongdam Branch

Exterior of La Classy Plaza in front of Exit 7 of Cheongdam Station
Entrance signage of Park Jun Beauty Lab Cheongdam Branch

How is it right up against the station like this! Park Jun Beauty Lab Cheongdam Branch is basically at your feet the moment you step out of Exit 7 of Cheongdam Station on Line 7.

Right in front of Exit 7 of Cheongdam Station, 3rd floor of La Classy Plaza

This is the original Cheongdam hair salon, Park Jun Beauty Lab Cheongdam Branch.

It's the main premium salon of Park Jun Beauty Lab, a Cheongdam hair salon with a 40-year history. It's a certified 15-Step Head Spa shop. (About 10 minutes on foot from COEX and the luxury shopping street)

*If you want a reservation after 7pm, please call the salon directly

For parking, enter Raemian Apartment and the underground B2 parking lot is immediately on your right, valet is also available. Parking is paid, ₩3,000.

What's the salon atmosphere like

The interior is bright and clean with a white-toned design~

White-toned interior of Park Jun Beauty Lab Cheongdam Branch
Salon seating area at Park Jun Beauty Lab Cheongdam Branch
Café-like waiting area in the salon
Interior design detail at Park Jun Beauty Lab Cheongdam Branch

An elegant, sophisticated atmosphere with soft jazz music playing — Park Jun Beauty Lab Cheongdam Branch really does feel as cozy as a café.

Checking hair condition before the treatment

A teenager with thick hair (jealous 🫥) getting a hair check.. Today we were getting our treatment from designer Youngwan, who was super kind💯

Hair and scalp diagnosis before the treatment

Scalp diagnosis scene at Park Jun Beauty Lab Cheongdam Branch
Hair examination in progress
Screen showing scalp diagnosis results

This was my first time seeing a salon do something like this — Park Jun Beauty Lab Cheongdam Branch does a hair and scalp check beforehand to give each person a private, personalized treatment.

Luckily, her hair turned out healthy and her scalp passed with flying colors too~💗

Healthy Signature Magic process and time

The Healthy Signature Magic at Park Jun Beauty Lab Cheongdam Branch takes about 160 minutes. The order is as follows.

  • Scalp and hair diagnosis
  • Shampooing
  • Cut (separate)
  • Chemical application and wrapping
  • Iron magic
  • Neutralizing and shampoo

First step, off to the shampoo room~

Shampoo room at Park Jun Beauty Lab Cheongdam Branch

Move move in the shampoo room~ a clean, refreshing shampoo

Before

Middle schooler's hair with leftover S-curl before the magic perm
Before shot of the back of the hair

So, my daughter's hair had grown out a bit messily since she got an S-curl 7-8 months ago.. she hadn't had a cut since then either, so it needed a proper tidy-up~ So after the shampoo, first came the cut ✂️

Designer Youngwan performing the cut

Designer Youngwan says he specializes in layered cuts and filler perms (iron perms for guys)~ Even though filler perms are his specialty, of course he's also great at magic perms and iron perms. On the day I went, there were indeed a lot of boys coming in for their hair too.

Image with reservation information for designer Youngwan

My daughter has a ton of hair so he thinned it out a bit, and since she dislikes her round face shape she asked him to complement her face shape a little🤭

Chemical application and ironing

Applying the chemical solution, next step~

Chemical solution being applied for the magic perm

After applying the chemical, it's left to sit a bit with wrapping~ It's boring when it's my own hair getting done, but watching my daughter's is kind of fun haha

Next, after a light rinse, it's straightened out with the iron~ This part quietly takes a lot of time. But once this step is done, today's Healthy Signature Magic Perm is basically finished ✂️

Hair after the iron magic step is finished

A teen's first magic perm — the results

If you're in Cheongdam looking for a natural, tidy magic perm with as little hair damage as possible — especially if you're considering your teenage child's first magic or perm — I think it's worth consulting about the Healthy Perm Signature Magic at Park Jun Beauty Lab Cheongdam Branch.

Finished after style from the Healthy Perm Signature Magic

My daughter seems to like this style so much that I doubt she'll be asking to go to the salon again anytime soon. 😂 Mom satisfied, teenage daughter satisfied — that was our review of this Cheongdam hair salon visit. 🤍

Where it is

Park Jun Beauty Lab Cheongdam Branch박준뷰티랩 청담점

651 Samseong-ro, Gangnam-gu, Seoul, South Korea, 3rd floor La Classy Plaza서울특별시 강남구 삼성로 651 라클래시 상가 3층

Open in Google Maps

Local places · Hair & beauty salons