Dongdaemun vintage shop with red FAKE tags on counterfeits: Viva Trade

Dongdaemun and Dongmyo vintage shops, Euljiro secondhand designer goods

Viva Trade Eulji Dundaun Dongdaemun Branch

Where is Viva Trade Eulji Dundaun Dongdaemun Branch, and how big is it?

Viva Trade Eulji Dundaun Dongdaemun Branch is a vintage shop on the 5th floor of 264 Euljiro, close to Dongdaemun History & Culture Park Station. It's famous as a Dongmyo vintage shop, and since it's so near the station, it was easy to reach by public transport.

They say it's the biggest warehouse-style vintage shop in Seoul at 200 pyeong, and it really is huge! As soon as you come up to the 5th floor, you see the open-plan store.

If you're looking for a Dongmyo or Dongdaemun vintage secondhand store, Viva Trade seemed like a great fit. Apparently as many as 100 new items arrive every single day!

What is the Viva Trade buy 3 get 1 free event?

The Viva Trade 3+1 event gives you one extra item free when you buy 3 items, on all products. With an event running, it's an even better time to shop.

What are the displays and shopping comforts like inside?

At Viva Trade, you can spot tons of luxury brands just by glancing around! There are shopping carts and chairs to rest on here and there, which made it even more convenient.

You can see all kinds of clothing at a glance. The range of women's and men's clothes and items was huge.

Accessories like hats, wallets, glasses and mufflers

They sell all sorts of accessories too, and the neat displays made them easy to browse!

Hats, wallets, glasses, mufflers and more are laid out so you can find what you need easily, and the quality of the items was really good.

Shirts sorted by color

Shirts were displayed by color too, and you could see they were kept clean and in good condition.

They say various celebrities have visited Viva Trade. The building also houses Daiso, Olive Young, Ashley and other shops, so it felt like you could get everything done in one place.

World Cup promotion and the Viva Bear keyring event

Viva Trade is running various sales, so keep that in mind. There's also a sports-brand promotion for the 2026 FIFA World Cup (North America)!

If you join the Instagram account tag event, you can get a Viva Bear keyring. They say it's a keyring that's actually sold in the store, so getting one free is a better deal! The quality was great and the look was pretty cute!

Fitting rooms, mirrors and staff?

There are full-length mirrors all around and 4 fitting rooms, so it was a perfect place to shop. The staff were also really kind!

As you'll see if you look closely, there's everything from high-end brands to cheap, good-value items, so anyone can buy something to suit their situation. I lost more than an hour just looking around!

The hats came in lots of types and designs, which made browsing fun. Accessories like rings and bracelets were fully stocked too.

How does Viva Trade weed out counterfeits? The red FAKE tag

Some items in the store are marked FAKE in red, and these are items Viva Trade can't sell. They're written up as failing the store's own inspection as counterfeits, so they can't be sold, which made me trust the place even more.

Fall and winter outerwear, previewed in summer

It's summer weather now, but Viva Trade already had coats and outerwear for fall and winter. It still seemed too hot, so I just looked, but buying seasonal items a bit early is usually the better deal, so keep that in mind.

A giant character doll and the one shirt I picked

In one corner you can see Viva Trade's character doll. It's a totally giant doll, so it would be great for taking photos together!

I picked out a nice shirt too, and I was even happier because the quality and condition of the items were so good. If you're looking for a secondhand vintage shop in Dongmyo or Dongdaemun, be sure to visit Viva Trade!