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Shade Swatches, Seoul

Writes about beauty shops and the products they tried around Seoul, as first-hand notes from a single visit. · Writes about: Hair & beauty salons

PlaceSeongdong, SeoulHair & beauty salons

Wangsimni hair salon spring hippie perm on medium hair: Urban Ground

Urban Ground Hair Sangwangsimni Station Branch is a hair salon near Exit 4 of Sangwangsimni Station in Seongdong, Seoul. The writer took a half-day off and, because of damage, skipped the planned long-hair perm in favour of a cut and a medium-length hippie perm with big rolls; the curls felt awkward at first but she was very happy once they settled. The key to the visit was that one designer at Urban Ground Hair handled everything from consultation to finish and helped choose the perm type.

Written Apr 16, 2026Sponsored
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