Wangsimni hair salon spring hippie perm on medium hair: Urban Ground

In short

Urban Ground Hair Sangwangsimni Station Branch is a hair salon near Exit 4 of Sangwangsimni Station in Seongdong, Seoul. The writer took a half-day off and, because of damage, skipped the planned long-hair perm in favour of a cut and a medium-length hippie perm with big rolls; the curls felt awkward at first but she was very happy once they settled. The key to the visit was that one designer at Urban Ground Hair handled everything from consultation to finish and helped choose the perm type.

Main photo of Urban Ground Hair, visited for a spring style change

Good to know

Getting there
Sangwangsimni Station Exit 4 · 1-min walk (store listing, Oct 6, 2026)
Location
A short walk from Exit 4 of Sangwangsimni Station; take the stairs on the right side of the building to the 2nd floor
Booking
Choose designer, date and time on Naver Booking; "no designer preference" is an option
Deposit
₩10,000 paid in advance
Services received
Shampoo, then a cut and a medium-length hippie perm (big rolls)
Prices
Prices listed for each style; discount rate depends on membership
While you wait
Choice of coffee, tea or juice, served with snacks
Price reference
₩10,000 ≈ $7.5 (2026-10-18)

as written by the visitor on Apr 16, 2026

For a spring change-up, Harung here decided to take on a new hairstyle!! Every woman gets that urge to change herself once in a while, right..?

Main photo of Urban Ground Hair, visited for a spring style change

So off I went to a Wangsimni hair salon 😁 Let me tell you about the hippie perm I got at Urban Ground Hair Sangwangsimni Station Branch (어반그라운드헤어 상왕십리역점)!!

How do you get to Urban Ground Hair Sangwangsimni Station Branch?

Urban Ground Hair Sangwangsimni Station Branch is a short walk from Exit 4 of Sangwangsimni Station, and you go up the stairs on the right side of the building. I wanted my hair done but also wanted to rest on the weekend.. so!! I used a precious half-day off and went on a weekday afternoon!

Exterior of the building housing Urban Ground Hair near Sangwangsimni Station
Building entrance leading up to Urban Ground Hair Sangwangsimni Station Branch

It's a Wangsimni hair salon right between my office and my home, so it was easy to get to. Come out of Exit 4 of Sangwangsimni Station, walk a little and ta-da~ 😁 Just take the stairs on the right side of the building!

Booking Urban Ground Hair Sangwangsimni Station Branch and the ₩10,000 deposit

For Urban Ground Hair Sangwangsimni Station Branch, it's best to pick your designer, date and time in advance on Naver Booking, and a ₩10,000 deposit is paid up front. These days if you walk into a salon without a reservation, there's no designer free to look at your hair.. so booking ahead is a must, a must!!

Before you visit, please register your appointment through Naver Booking. Pick the designer you want, choose the date and time, and you're done!!

Naver booking screen for Urban Ground Hair Sangwangsimni Station Branch

If you can't decide on a designer.. book with "no designer preference" and the salon will assign one for you! (I booked ahead and then visited.) And note!! The ₩10,000 deposit is paid in advance!

Inside Urban Ground Hair Sangwangsimni Station Branch

Inside, Urban Ground Hair Sangwangsimni Station Branch is neither too big nor too small, with white-toned interiors that feel comfortable and cozy.

White-toned interior of Urban Ground Hair Sangwangsimni Station Branch
Overview of the styling area at Urban Ground Hair Sangwangsimni Station Branch
Cozy interior of Urban Ground Hair Sangwangsimni Station Branch

Not too big, not too small, and I loved the white tones and the comfortable, cozy interior.

Stylish interior of the Urban Ground Hair salon

I think "stylish" is the right word for it!!

Give your reservation name at the counter, then put your things in the locker with your name on it, off to one side! (Wow.. I've never seen a locker with my name on it before.. haha)

Personal locker labeled with the customer's reservation name at Urban Ground Hair

I arrived about 30 minutes early and waited for a bit at a seat by the window! And looking out at the road in the afternoon light.. at times like this.. how good it feels that I took the half day off..😂

How do you check prices at Urban Ground Hair Sangwangsimni Station Branch?

Urban Ground Hair Sangwangsimni Station Branch lists the price of every style, so you can check in advance at the Naver booking step or on the website. The discount rate also differs depending on your membership, I heard.

Price list by style at Urban Ground Hair

Prices for every style are all out in the open! If you book through Naver you can see them beforehand, but still..!! You'd want to check the prices posted on the website, right?!

Service price list on the Urban Ground Hair website
Service price list on the Urban Ground Hair website, second page
Service price list on the Urban Ground Hair website, third page

On top of that, the discount rate changes depending on your membership

Discount benefits by membership level at Urban Ground Hair

If you become a VIP member, you get benefits like these!!!

Hippie perm vs S-curl: which perm was chosen in the consultation?

After the consultation at Urban Ground Hair Sangwangsimni Station Branch, I chose a medium-length hippie perm (chunky rolls). I originally planned to perm while keeping my long hair, but because of hair damage I decided to shorten the length.

Consultation with the designer about a hippie perm style

The designer guides you to your seat and the consultation starts on what hairstyle would suit you. I had decided on a perm before visiting, but I couldn't pick between a hippie perm.. or an S-curl..? The designer who looked after me from start to finish listened to all my worries and picked out what suited me! Originally.. I was going to keep my long hair and perm it, but my hair was.. damaged.. so I couldn't do that..ㅠㅠ After talking it through, I settled on a medium-length hippie perm (chunky rolls)!

Medium-length big-roll hippie perm: shampoo, cut, then perm

The medium-length hippie perm went in the order of shampoo, cut, perm. The scalp massage during the shampoo was so refreshing that my tiredness just melted away.

Shampoo and cut before the medium-length hippie perm
Cutting long hair down to medium length

For the makeover we washed my hair first, then cut, then did the perm. The shampoo comes with a cool~ scalp massage like I'd walked into a massage shop, and the fatigue just melts away.. And then my hair gets cut off.. can you see it.. my poor precious hair.. but for the perm, I let it go..😭

Cut-off hair after the haircut

Then the designer rolled my hair for the medium-length hippie perm..!! (For a spring makeover, a perm is the way to go!!)

Hair being rolled on chunky rolls for the hippie perm

I moved to a seat by the window for the rolling and the neutralizing step.. a time of waiting..

Waiting for the perm to neutralize at a window seat

Drinks and snacks while the perm sets

At Urban Ground Hair Sangwangsimni Station Branch, while you wait for the perm they bring you a drink of your choice (coffee, tea or juice) along with snacks. It's a boring, idle stretch, but the snacks the designer set out kept me from getting bored🩷

Drink and snacks served while waiting for the perm

Tell them whether you want coffee, tea or juice and they bring it with some little treats

Waiting snack of an oatmeal-coated chocolate cookie

The oatmeal-coated chocolate cookie I had that day was my number-one pick! Snack while you wait and you won't notice the time passing~

Medium-length hippie perm before and after: was it worth it?

At first the curls came out so well that they felt strange, but once they settled over time I completely loved them. And so.. I got my new look! For an accurate before and after, here are my own photos..!!

I got a hippie perm in the summer of 2024 (the year before last?) and only had trims since, so my hair had become almost totally natural like this.. haha (3 weeks before the perm..!)

Before: long hair with almost no curl left from the old hippie perm

And now, ta-da! It's turned into this frizzy-curly mop!!!! I've always only done perms on long hair.. so this was a new challenge.. Honestly I couldn't get used to it at all, so I couldn't even take a photo at the Sangwangsimni Station salon and just.. left..? So I took these at home, and boohoo.. the curls came out so well that it became the problem.. I felt so awkward looking at myself..ㅠㅠ

After: finished medium-length hippie perm with chunky rolls

But after a little while they settled down to a good degree! Hehe, I totally love it!! Endless thanks to the designer who changed my style for spring..🩷

I agonized so much over what style to get and worried what if it didn't suit me.. but thanks to the designer I was so satisfied 👍👍

Honestly.. apart from cuts, I always went back to my hometown for any other style change.. but I think I'll settle in at Urban Ground Hair Sangwangsimni Station Branch.. If you want a spring makeover too, head to Sangwangsimni Station!!

Where it is

Urban Ground Hair Sangwangsimni Station Branch어반그라운드헤어 상왕십리역점

2F VIP Building, 353 Wangsimni-ro, Seongdong-gu, Seoul, South Korea서울특별시 성동구 왕십리로 353 vip빌딩 2층

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