Hongdae salon for Sihyeonhada profile makeup and updo: Today Makeup

In short

Today Makeup is a hair and makeup salon on the 2nd floor of a building on Woldeukeopbuk-ro 1-gil in Mapo, Seoul, near Hongik Univ. Station. Ahead of a profile shoot in the year her age entered a new decade, the writer had 1 hour of natural makeup and 30 minutes of updo styling at Today Makeup in a space set up with studio lighting, then shot at Sihyeonhada Hongdae Space. The verdict: the shoot produced her favorite shots from four Sihyeonhada sessions, and getting the hair done at Today Makeup too is well worth it.

Main photo of profile shoot hair and makeup at Today Makeup in Hongdae

Good to know

Getting there
Hongik Univ. Station Exit 1 · 5-min walk (store listing, Oct 6, 2026)
Location
2nd floor, 26-8 Woldeukeopbuk-ro 1-gil, Mapo-gu, Seoul (near Hongik Univ. Station)
Parking
Parking on the building's ground floor; use nearby public parking lots when full
Time needed
Makeup about 1 hour, hair about 30 minutes
Booking tip
Book 2 to 2.5 hours before your shoot (based on the writer's experience)
Opening hours
Mon–Sat 08:00–17:00, Sun 08:00–15:00
Distance to Sihyeonhada Hongdae Space
About 10 minutes by car

as written by the visitor on Oct 26, 2026

Main photo of profile shoot hair and makeup at Today Makeup in Hongdae

I'm recording my hair and makeup at Today Makeup (오늘메이크업) in Hongdae, done for this year's profile photo shoot.

Hair and makeup for a profile shoot done at Today Makeup

Why choose Today Makeup for profile shoot hair and makeup?

I do a profile shoot every year with a different concept. This year the first digit of my age changed, and there was a concept I really wanted to try, so I booked a studio and a makeup salon and went.

Visiting Today Makeup ahead of a profile shoot
Visiting Today Makeup in Hongdae

Parking and waiting area at Today Makeup

The place I got my makeup and hair done is Today Makeup, well known as a Hongdae makeup salon. You can park on the building's 1st floor. (If it's full, use a nearby public parking lot.)

Today Makeup building and 1st-floor parking
Around the 2nd-floor entrance of Today Makeup

After parking, I went up to the 2nd floor and was shown in. The waiting area was bigger and more pleasant than I expected. I left my bags and coat and started the makeup.

Spacious waiting area at Today Makeup
Inside Today Makeup, where bags and coats are left

A makeup room set up with studio lighting

The makeup space at Today Makeup had lighting set up like a photo studio. I'd heard that once you step under the strong lights on a shoot, your makeup looks like it's all gone. Here the lighting is well set up from the start, so you get your makeup done in actual shooting conditions, which I liked.

Today Makeup's makeup space with studio lighting set up
Makeup seat under the lights

How does natural makeup for a profile photo work?

At Today Makeup, they first ask what kind of makeup you want. I told them it was for a profile shoot and that I wanted natural makeup.

Consultation for natural profile makeup
Preparing before the makeup starts

First they prepped my skin texture and put on a sheet mask. My embarrassing bare face... I wondered how different I'd look after hair and makeup.

Eye makeup done after the sheet mask was put on
Makeup in progress after skin prep

Every makeup artist has their own style, but mine left the mask on and did the eye makeup first, and I felt the makeup went on better that way. At home I usually mix foundations to match my tone, so I was curious about a foundation matched to me in one go, and I picked up some info too~

Base finished with a tone-matched foundation

And so the makeup was done first! It looked natural, which made me like it even more. I was excited to see how different my frizzy, just-shampooed hair would look once styled.

Finished natural profile makeup
Finished makeup before the hair styling

Elegant updo: why add hair styling to your makeup

After the makeup I waited in the waiting area, then moved to the hair area. I can do curling-iron styling on my own to some extent, so I asked for an updo.

Updo done in the hair area at Today Makeup
Updo styling in progress

With the hair done too, the makeup stood out so much more! I felt that at Today Makeup in Hongdae you really should get the hair done as well. I loved it so, so much x100. My reference photo showed messier, more natural hair, but they asked what the photo was for and finished it at a suitable level. The little tail left down as an accent was a smart touch too~

Neat updo with a small tail left down

How long does it take, and when should you book?

At Today Makeup, my makeup took about 1 hour and my hair about 30 minutes. Booking 2 to 2.5 hours before your shoot should fit just right. See the image below for the price list!

Today Makeup hair and makeup price list

Profile shoot results at Sihyeonhada Hongdae Space

The profile studio I booked, Sihyeonhada (시현하다) Hongdae Space branch, was about 10 minutes by car from Today Makeup. To match the neat updo, I went with elegant, luxurious keywords for the shoot concept.

This was my fourth time at Sihyeonhada, and I got my personally favorite shot yet. I've shot there with self-done hair and makeup before, but seeing this shot I really felt how important hair and makeup are~ I loved it. People around me reacted really well too. haha

Profile shoot result at Sihyeonhada Hongdae Space branch
Four-cut photos taken after the hair and makeup

Sihyeonhada's profile shoot only gives you one photo, and the hair and makeup felt too good to waste, so I took four-cut photos too. This year's record: a success.

This profile shoot was more satisfying than I expected. If you're looking for Hongdae makeup and hair, I recommend Today Makeup.

Today Makeup opening hours

  • Mon-Sat 08:00-17:00
  • Sun 08:00-15:00

Where it is

Today Makeup오늘메이크업

26-8 Woldeukeopbuk-ro 1-gil, Mapo-gu, Seoul, South Korea (2nd floor)서울특별시 마포구 월드컵북로1길 26-8 2층

Open in Google Maps

Local places · Hair & beauty salons