Busan cake shop: fig mini at opening after a sellout, Sijeunikeu

What is Sijeunikeu Shinsegae Department Store Centum City Branch?

Sijeunikeu (시즈니크) Shinsegae Department Store Centum City Branch is a fruit cake specialty shop on the B1 floor of Shinsegae Centum City, which connects directly to Senteomsiti Station. When you want something sweet and classy to mark a special day, or just to cheer yourself up, nothing beats a fruit cake that wins over your eyes and your mouth at the same time. I stopped by Shinsegae Centum City recently and visited Sijeunikeu, a Busan cake spot with a big reputation among dessert fans! It has proudly taken a spot in the world's largest department store and is very well loved.

Do the cakes at Sijeunikeu Centum City sell out if you go late?

The day before my visit, I went a bit late and the cakes on display were already completely sold out. So I had to walk away empty-handed, sob.

To make up for it, I hurried back the next morning, right as the department store opened! Seeing the customers flock in straight after opening, I could really feel why Sijeunikeu is so popular as a café near Senteomsiti Station and a stop on a Haeundae dessert route.

Which fruit cakes did Sijeunikeu Centum City have?

On the day I visited, the showcase at Sijeunikeu Centum City held cakes made with three fruits: mango, strawberry and fig. Thanks to rushing over in the morning, I got to see the whole lineup laid out like jewels.

Sijeunikeu is known for choosing only the sweetest, tastiest seasonal fruit of the year for its cakes. Sweet mango, fresh strawberry, and fig, known as the queen of autumn! Every design looked elegant, and they vary a little by size, so I stood in front of the showcase deliberating for ages. It was the day I was heading back up to Seoul, so I played it safe and chose the small size (mini).

I also heard that Sijeunikeu insists on 100% dairy cream that isn't greasy, makes everything fresh every day, and strictly follows a same-day-made, same-day-sold rule, selling out each day. That makes it a cake shop near Senteomsiti Station that you can trust even more.

Why did I pick the fig mini cake?

Among all those tempting fruit cakes, my final choice was Sijeunikeu's fig mini cake. The season for enjoying figs doesn't have much time left, and I really wanted to have the freshest, tastiest fig cake before the year was over.

How did Sijeunikeu's fig mini cake taste?

Sijeunikeu's fig mini cake had ripe figs generously piled not only on top but also between the sponge layers. Thanks to the 100% dairy cream, it was clean, with no dryness or greasiness, and I finished it within an hour or two.

Here's my taste review. The cake looked so pretty that I really hated to cut it. Honestly, it's hard to cut it neatly with a knife. But the taste is totally guaranteed..

With every bite, the fig's subtle, refined sweetness and soft flesh burst through my mouth. Because of the 100% dairy cream, there was no dryness or greasiness left on the tongue, and the natural, nutty, clean flavor of milk made the fig's sweetness stand out even more. The moist sponge, fresh fruit and soft cream were a perfect trio, and I cleared the last forkful in no time.

When is the best time to go to Sijeunikeu Centum City?

Sijeunikeu Shinsegae Centum City Branch makes and sells everything the same day, so if you go late you may run into a sellout like I did. If you want a particular seasonal fruit cake, I recommend giving yourself plenty of time. From the looks to the freshness of the fruit to the depth of the cream, nothing was lacking!

If you're looking for a classy dessert to give as a gift near Haeundae and Centum City, or a genuinely delicious fresh cream fruit cake, I strongly recommend stopping by!