Paju bingsu café in October: whole-mango bingsu, not fig, Fruit Forest

In short

Fruit Forest Paju Direct Store is a fruit bingsu (shaved ice dessert) café in the Simhaksan food alley in Paju, Gyeonggi. The writer visited in mid-October for fig bingsu, found the fig season over, and ordered the fresh mango bingsu instead: the mango came in one connected piece, rich in aroma and sweet, over snowflake shaved ice that melted softly. Thanks to its spot-free mangoes, Fruit Forest is the first place that comes to mind for mango bingsu in Paju.

Mangoes piled up like a mountain at the Fruit Forest entrance

Good to know

Opening hours
Daily 10:00–21:00 (last order 20:30)
Parking
Free parking available
Payment
Paju Pay accepted
Pets
Allowed on the terrace
Private hire
Available
Bingsu menu in mid-October
Fresh mango bingsu, peach bingsu, melon bingsu, injeolmi (roasted soybean rice cake) red bean bingsu, mixed fruit bingsu
Peach bingsu
₩32,000 on the menu, lowered to ₩28,000 (according to staff)
Fresh mango juice
₩8,000, buy one get one free
Basque cheesecake
₩6,000
Price reference
₩32,000 ≈ $24 · ₩28,000 ≈ $21 · ₩8,000 ≈ $6 (2026-10-27)

as written by the visitor on Oct 20, 2026

First photo of the Fruit Forest Paju Direct Store visit

Fruit Forest Paju Direct Store is a fruit bingsu specialty shop that newly opened this summer at Simhaksan in Paju. A new bingsu place had popped up, so I went to check it out, and the mango was so fresh that now when I think of mango bingsu in Paju, I think of Fruit Forest 🍨🥭

Fruit Forest, a fruit bingsu café at Simhaksan in Paju

Fruit Forest Paju Direct Store opening hours and parking

Fruit Forest (FRUITS FOREST) Paju Direct Store is open daily from 10:00 to 21:00, with last order at 20:30. Parking is free, and you can pay with Paju Pay too.

  • Free parking
  • Paju Pay accepted
  • Pets allowed (terrace)
  • Private rental available
Location of Fruit Forest Paju Direct Store in the Simhaksan food alley

Fruit Forest is in the Simhaksan food alley in Paju. I looked it up and there are a few chain branches around Busan. In the Seoul metropolitan area, the Paju direct store seemed to be the only one!

On one side of the parking lot they were selling winter snacks, bungeoppang (fish-shaped pastry with sweet filling) and roasted sweet potatoes. When I'm craving bungeoppang in winter, I'm going to come here for it 🍠🐟

Mangoes piled up like a mountain at the Fruit Forest entrance

How good are the mangoes at Fruit Forest?

The first thing that grabs your eye when you walk into Fruit Forest is the mango... mangoes piled up like a mountain, as you'd expect from a mango bingsu hotspot 🥭🥭 I've never seen so many mangoes,,

Display shelf full of mangoes at Fruit Forest

The refrigerated showcase next to it has even more!!! And the thing is, old mangoes always get those black spots, but Fruit Forest didn't have a single one like that 😮 The quality all looked really good 🥭👍

Variety of fresh fruit in Fruit Forest's refrigerated showcase

Besides mango, there's all kinds of fruit: pineapple, watermelon, melon, blueberries, oranges, Shine Muscat grapes, dragon fruit, peaches, kiwi and more. You can actually buy just the fruit, too.

Fruit Forest bingsu menu and prices in mid-October

Fruit Forest is a fruit bingsu specialist, so the bingsu menu changes a little by season. I actually wanted to eat the fig bingsu, but fig season was over and it wasn't on the menu 🥹

Fruit Forest seasonal fruit bingsu menu board

As of mid-October they were selling fresh mango bingsu, peach bingsu, melon bingsu, injeolmi (rice cake) red bean bingsu, and mixed fruit bingsu. The peach bingsu says ₩32,000 on the menu board, but the staff told me it had come down a bit to ₩28,000!

Fruit Forest bingsu menu notice for mid-October
Fruit Forest drink and dessert menu board

What else is on the menu? 1+1 fresh mango juice

Besides bingsu, Fruit Forest sells coffee, fruit lattes, fresh juices, yogurt, Greek yogurt, lassi, cakes, croffles (croissant waffles), sweet potatoes, bungeoppang and more. And what I want next time is the fresh mango juice 1+1 !!!

It's 100% fresh mango juice for ₩8,000. With 1+1 that's really cheap, so I'd love to try it sometime. Just in case, I asked the staff whether the 1+1 is a limited event, and they said it stays 1+1 unless there's a mango supply problem.

Dessert display at Fruit Forest including Basque cheesecake

The Basque cheesecake in particular caught my eye: ₩6,000 and it looked delicious. Isn't that price really nice? These days Basque cheesecake at cafés is all 9... 8... thousand won, so this is a real bargain.

Review event notice at Fruit Forest

There's also a review event with no limit on participants, so definitely join in and try the coffee too!

What is the atmosphere and seating like at Fruit Forest Paju?

Fruit Forest interior with a folding-door terrace

The terrace at Fruit Forest Paju Direct Store has folding doors, so the big plus is how open it feels. That makes it perfect to visit in nice spring or autumn weather. The tables are widely spaced and the place feels clean, so it's a great spot to drop in when you're craving bingsu.

Widely spaced table seating at Fruit Forest
Sofa seating at Fruit Forest Paju Direct Store

There are sofa seats too, so if chairs aren't comfy for you, you can sit back on a sofa and enjoy 🛋️

How does Fruit Forest's fresh mango bingsu taste?

Fruit Forest fresh mango snow bingsu wrapped in mango

Fruit Forest's fresh mango bingsu has neatly sliced mango wrapped all over the snow bingsu (fine shaved ice). Ice cream and cheese toppings sit on top.

Fresh mango bingsu topped with ice cream and cheese

The mango purée on top is for when you're eating and think, "I need a bit more mango aroma~". Eat it together and it tops up the mango fragrance and sweetness, kind of a mango bingsu booster sauce? haha

The mango isn't finely chopped but one whole connected piece, so it looks even more delicious. And the taste was amazing 🥭🎇🥭 Since mango is fresh fruit, the flavor can be inconsistent, but the mango I had at Fruit Forest was fragrant and sweet.

Fresh mango bingsu topped with one whole connected mango
Fine snow bingsu underneath the fresh mango bingsu

The bingsu underneath is really fine snow bingsu too, definitely not old-school chunky ice, it melts in your mouth, so it's easy to eat and tasted really good.

Where it is

Fruit Forest Paju Direct Store과일의숲 파주직영점

144 Dolgoji-gil, Paju-si, Gyeonggi-do, South Korea (floors 1, 2 and 3, Fruit Forest)경기도 파주시 돌곶이길 144 1,2,3층 과일의숲

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Local places · Cafés