Seohae home goods store for year-end gift diffusers: On Saenghwal

In short

On Saenghwal (온생활) is a two-floor home goods store near Seohaegucheong Station in Seohae, Incheon. The writer browsed ₩2,900 diffusers, a ₩2,500 toothpaste and toothbrush set, ₩1,000 hiking socks, group-buy eggs, kitchenware and a tool corner at On Saenghwal. For cheap first-apartment basics plus housewarming and year-end gifts in one stop, On Saenghwal is worth a relaxed 1–2 hours.

Kitchenware corner with bowls and pots at On Saenghwal

Good to know

Getting there
Seohae-gu Office Station Exit 4 · 1-min walk (store listing, Oct 6, 2026)
Opening hours
9:30 a.m. – 10 p.m.
Parking
Store has its own parking lot
Location
Near Seohaegucheong Station, 1st and 2nd floors
Toothpaste and toothbrush set
₩2,500
Diffuser
₩2,900 (several scents available)
Hiking socks
₩1,000 a pair
₩1,000 bread
4 for ₩3,000
Eggs
Cheaper when reserved through the group buy
Suggested browsing time
1–2 hours
Price reference
₩2,900 ≈ $2.2 · ₩2,500 ≈ $1.9 · ₩1,000 ≈ $0.8 (2026-10-23)

as written by the visitor on Oct 24, 2026

Do you know where to buy household goods cheaply in Seohae, Incheon? I heard there was a place where you can get everyday items and things for the house at low prices, so I went to check it out.

On Saenghwal, a household goods store near Seohaegucheong Station
On Saenghwal, a general household goods store in Seohae, Incheon

On Saenghwal near Seohaegucheong Station: opening hours and parking

On Saenghwal (온생활) was open from 9:30 a.m. to 10 p.m. Parking is available and it's close to Seohaegucheong Station, so it was easy to visit. You can buy things cheaply through group buys too, and it's the kind of general store that has everything.

Household goods displayed in boxes at the entrance of On Saenghwal

Right from the entrance, all sorts of products sit in boxes, and the prices were much lower than what I usually pay at the supermarket. As a household goods store in Seohae, it drew everyone from local residents to students.

Shelves of low-priced household goods inside On Saenghwal
On Saenghwal household goods corner visited by locals and students

First-floor food at On Saenghwal: frozen meals, group-buy eggs, 4 buns for ₩3,000

On Saenghwal isn't just household goods. There was instant frozen food and all kinds of other things to eat, and the freezer outside the store was packed with products.

Freezer full of frozen food outside On Saenghwal

There were eggs just inside the door too, and if you reserve ahead through the group buy, you can get them even cheaper.

On Saenghwal group-buy reserved egg corner
First-floor food corner at On Saenghwal
Sweet potatoes, onions and food display at On Saenghwal

On Saenghwal really is a household goods specialist that has everything. For autumn there were sweet, plump sweet potatoes and onions, and the ₩1,000 bread was a whopping 4 for ₩3,000. Lots of students stopped by to grab one as a quick snack on their way past.

Bread 4 for ₩3,000 and snack corner at On Saenghwal

On Saenghwal's cosmetics corner: is there men's lotion too?

On Saenghwal also had cosmetics and lotions. From nail polish and hairspray to perfume, a range of hair dyes and makeup, you can buy the things you usually get elsewhere at a bit of a discount.

There were lots of men's face lotions too, so I made a mental note to come back and buy one once I finish the lotion I have left at home.

From first-apartment essentials to ₩1,000 hiking socks up the stairs

You can buy everything from wet wipes and kitchenware, essentials for anyone living on their own, to all kinds of household goods at On Saenghwal. When you actually go, there is so much stuff that it feels like everything anyone could ever need is gathered in one place.

There's so much stock that even the stairs from the first floor to the second were lined with products: clocks, light short-sleeved shirts, picture frames and more.

They had hiking socks too, and winter is almost here, right? Thick hiking socks were only ₩1,000 a pair. Even thin, poor-quality socks cost about ₩1,000 a pair at a street stall, so hiking socks for ₩1,000?! Once you feel the quality in person, you can't not buy them. They'd make a good gift for my dad too.

On Saenghwal's second-floor group-buy corner: ₩2,500 toothpaste set, ₩2,900 diffuser

Upstairs on the second floor of On Saenghwal there's a space set up for group-buy products. It's a chance to buy household goods in Seohae, Incheon at low prices.

Second-floor group-buy product corner at On Saenghwal
Group-buy household goods on display on the second floor of On Saenghwal
Products in the On Saenghwal second-floor group-buy corner

The toothpaste and toothbrush set is ₩2,500. It's a popular product and cheaper than buying online. The diffusers come in a range of scents for only ₩2,900, so it's an easy one to pick up on a whim.

₩2,500 toothpaste and toothbrush sets on display at On Saenghwal
₩2,900 diffusers in various scents at On Saenghwal
Hygiene products and diffuser corner on the second floor of On Saenghwal

Kimchi-season fish sauce, year-end and housewarming gifts, even appliances

It's kimjang season (the time of year when Koreans make big batches of kimchi), so fish sauce is needed, and there are plenty of people to give gifts to at year's end. On Saenghwal had gift items and a wide range of products good enough for housewarming gifts. Even appliances were much cheaper than at a usual appliance store, and I could pick good-quality ones.

Housewarming and year-end gift corner at On Saenghwal
Discounted appliance shelves at On Saenghwal
Gift items and appliance corner at On Saenghwal

There's so much that even a brief rundown covers sports goods, beauty and hygiene products, bathroom faucet items and kitchen tableware. If you need something for the house, just head to On Saenghwal, Seohae's general store, no need to think twice.

Sports and beauty hygiene corner at On Saenghwal
Bathroom faucet items on display at On Saenghwal
Kitchen tableware and household goods at On Saenghwal

Kitchenware and tool corners that are good to visit with parents

The store is divided into sections, which makes it easy to browse. The kitchenware area had lots of products, and I wanted to come with my parents and buy something for my mom.

Kitchenware corner with bowls and pots at On Saenghwal

From bowls to pots to tableware, these aren't cheap throwaway items but a quality you can use for a long time, so I'd recommend them for people living on their own or newlywed households.

There were plenty of tools for dads who love tools too, from light things for use around the house and beyond, they had everything. Where do I buy silicone sealant? Come to On Saenghwal.

How long does it take to browse On Saenghwal?

There are toys kids love, pet supplies and even computer electronics, so I'd recommend setting aside a good 1–2 hours to look around On Saenghwal slowly. The store has its own parking lot, so shopping was comfortable and worry-free, and since it had lots of items I'd been looking for, I could buy them at low prices.

On Saenghwal, a good store for first-apartment items and housewarming gifts

On Saenghwal in Seohae, Incheon has everything. From first-apartment essentials for people just starting out on their own to housewarming gifts, there's no need to agonize: just visit On Saenghwal, which has plenty of good gift items to choose from. It's a place where you can buy things for the whole family cheaply through group buys.

Where it is

On Saenghwal온생활

57 Tagok-ro, Seohae-gu, Incheon, South Korea (Seonmin Building, 1st and 2nd floors)인천광역시 서해구 탁옥로 57 선민빌딩 1층,2층

Open in Google Maps

Local places · Shopping