Seohae home goods store for year-end gift diffusers: On Saenghwal
In short
On Saenghwal (온생활) is a two-floor home goods store near Seohaegucheong Station in Seohae, Incheon. The writer browsed ₩2,900 diffusers, a ₩2,500 toothpaste and toothbrush set, ₩1,000 hiking socks, group-buy eggs, kitchenware and a tool corner at On Saenghwal. For cheap first-apartment basics plus housewarming and year-end gifts in one stop, On Saenghwal is worth a relaxed 1–2 hours.

Good to know
- Getting there
- Seohae-gu Office Station Exit 4 · 1-min walk (store listing, Oct 6, 2026)
- Opening hours
- 9:30 a.m. – 10 p.m.
- Parking
- Store has its own parking lot
- Location
- Near Seohaegucheong Station, 1st and 2nd floors
- Toothpaste and toothbrush set
- ₩2,500
- Diffuser
- ₩2,900 (several scents available)
- Hiking socks
- ₩1,000 a pair
- ₩1,000 bread
- 4 for ₩3,000
- Eggs
- Cheaper when reserved through the group buy
- Suggested browsing time
- 1–2 hours
- Price reference
- ₩2,900 ≈ $2.2 · ₩2,500 ≈ $1.9 · ₩1,000 ≈ $0.8 (2026-10-23)
as written by the visitor on Oct 24, 2026
Do you know where to buy household goods cheaply in Seohae, Incheon? I heard there was a place where you can get everyday items and things for the house at low prices, so I went to check it out.


On Saenghwal near Seohaegucheong Station: opening hours and parking
On Saenghwal (온생활) was open from 9:30 a.m. to 10 p.m. Parking is available and it's close to Seohaegucheong Station, so it was easy to visit. You can buy things cheaply through group buys too, and it's the kind of general store that has everything.

Right from the entrance, all sorts of products sit in boxes, and the prices were much lower than what I usually pay at the supermarket. As a household goods store in Seohae, it drew everyone from local residents to students.


First-floor food at On Saenghwal: frozen meals, group-buy eggs, 4 buns for ₩3,000
On Saenghwal isn't just household goods. There was instant frozen food and all kinds of other things to eat, and the freezer outside the store was packed with products.

There were eggs just inside the door too, and if you reserve ahead through the group buy, you can get them even cheaper.



On Saenghwal really is a household goods specialist that has everything. For autumn there were sweet, plump sweet potatoes and onions, and the ₩1,000 bread was a whopping 4 for ₩3,000. Lots of students stopped by to grab one as a quick snack on their way past.

On Saenghwal's cosmetics corner: is there men's lotion too?
On Saenghwal also had cosmetics and lotions. From nail polish and hairspray to perfume, a range of hair dyes and makeup, you can buy the things you usually get elsewhere at a bit of a discount.
There were lots of men's face lotions too, so I made a mental note to come back and buy one once I finish the lotion I have left at home.
From first-apartment essentials to ₩1,000 hiking socks up the stairs
You can buy everything from wet wipes and kitchenware, essentials for anyone living on their own, to all kinds of household goods at On Saenghwal. When you actually go, there is so much stuff that it feels like everything anyone could ever need is gathered in one place.
There's so much stock that even the stairs from the first floor to the second were lined with products: clocks, light short-sleeved shirts, picture frames and more.
They had hiking socks too, and winter is almost here, right? Thick hiking socks were only ₩1,000 a pair. Even thin, poor-quality socks cost about ₩1,000 a pair at a street stall, so hiking socks for ₩1,000?! Once you feel the quality in person, you can't not buy them. They'd make a good gift for my dad too.
On Saenghwal's second-floor group-buy corner: ₩2,500 toothpaste set, ₩2,900 diffuser
Upstairs on the second floor of On Saenghwal there's a space set up for group-buy products. It's a chance to buy household goods in Seohae, Incheon at low prices.



The toothpaste and toothbrush set is ₩2,500. It's a popular product and cheaper than buying online. The diffusers come in a range of scents for only ₩2,900, so it's an easy one to pick up on a whim.



Kimchi-season fish sauce, year-end and housewarming gifts, even appliances
It's kimjang season (the time of year when Koreans make big batches of kimchi), so fish sauce is needed, and there are plenty of people to give gifts to at year's end. On Saenghwal had gift items and a wide range of products good enough for housewarming gifts. Even appliances were much cheaper than at a usual appliance store, and I could pick good-quality ones.



There's so much that even a brief rundown covers sports goods, beauty and hygiene products, bathroom faucet items and kitchen tableware. If you need something for the house, just head to On Saenghwal, Seohae's general store, no need to think twice.



Kitchenware and tool corners that are good to visit with parents
The store is divided into sections, which makes it easy to browse. The kitchenware area had lots of products, and I wanted to come with my parents and buy something for my mom.

From bowls to pots to tableware, these aren't cheap throwaway items but a quality you can use for a long time, so I'd recommend them for people living on their own or newlywed households.
There were plenty of tools for dads who love tools too, from light things for use around the house and beyond, they had everything. Where do I buy silicone sealant? Come to On Saenghwal.
How long does it take to browse On Saenghwal?
There are toys kids love, pet supplies and even computer electronics, so I'd recommend setting aside a good 1–2 hours to look around On Saenghwal slowly. The store has its own parking lot, so shopping was comfortable and worry-free, and since it had lots of items I'd been looking for, I could buy them at low prices.

On Saenghwal in Seohae, Incheon has everything. From first-apartment essentials for people just starting out on their own to housewarming gifts, there's no need to agonize: just visit On Saenghwal, which has plenty of good gift items to choose from. It's a place where you can buy things for the whole family cheaply through group buys.
Where it is
57 Tagok-ro, Seohae-gu, Incheon, South Korea (Seonmin Building, 1st and 2nd floors)인천광역시 서해구 탁옥로 57 선민빌딩 1층,2층






