Late-lunch café in Sinnonhyeon: smoked salmon & warm lighting, Selecto

It was SO hot out, and I wanted a light sandwich, so I headed to Selecto Coffee Sinnonhyeon Branch 24 Auto Brew Cafe near Sinnonhyeon Station, known for good sandwiches and coffee, and had a really satisfying lunch.

The space feels warm and comfortable, and the coffee is great quality but the prices are so kind that you can enjoy it without any pressure. Love that!

Where is Selecto Coffee Sinnonhyeon and when is it open?

It's at 31 Gangnam-daero 79-gil, Seocho-gu, Seoul, 1st floor, literally right in front of Exit 1 of Sinnonhyeon Station. It's open 24 hours (it runs as an unmanned store after staffed hours end), so you can drop in whenever you like, and paid parking is available too.

Out front there are camping-style outdoor chairs too, so on a nice day like these I could soak up some sun and spend a relaxed time with a good cup of coffee.

Inside Selecto Coffee Sinnonhyeon: atmosphere and menu

The interior is done in warm-toned lighting that was easy on the eyes. The coffee bar sits right in the middle of the shop, so you can see how the coffee and desserts are made at a glance, which gave me full confidence in the place.

They sell a nice variety of snacks that go well with a cup of coffee, and lots of bakery items too, like chewy bagels and salt bread (sogeumppang, a salted butter roll).

You can pick from 5 coffee beans, so you really get a cup that suits your taste, and the price is cheap too. Total bargain..💛

What kinds of seats are there?

The seating is really varied: table seats, window seats, a spacious area further inside and more. The interior seats are roomy and designed to feel comfortable, which I liked.

It's decorated with stylish props, so I could relax even more, and the space is full of mood, which made the time there even more comfortable.

Ordering is easy and self-serve at the kiosk by the café entrance. They sell coffee, desserts, sandwiches and more, and prices are on the low side.

Is there a printer and are there outlets?

There's a printer inside Selecto Coffee Sinnonhyeon. Since it's a 24-hour café, lots of people were pulling all-nighters studying or working, and having a printer makes it even more convenient.

There were various seats by the windows too, plus outlets where you can charge right away, so I could relax without worrying about my battery.

There's also a big seating area further inside that looked great for meetings or get-togethers. With such a variety of spaces, it was even better!

What I ate for a late lunch at Selecto Coffee Sinnonhyeon

For a late lunch I ordered a smoked salmon sandwich and a coffee. I picked something simple but filling, and the quality was so good.

The sandwich had fresh smoked salmon and salad, and it's a size you can hold in one hand, so it was easy to eat. The coffee was great quality too, and choosing the bean myself made it taste even better.

Fresh sandwich plus coffee made for a perfect lunch break. Totally satisfied!🧡

I liked being able to enjoy coffees with different charms, and with prices this low and bean quality this good, I was so, so, so satisfied with this café.

Overall verdict on Selecto Coffee Sinnonhyeon

• Easy to visit anytime: it's a 1–2 minute walk from Exit 1 of Sinnonhyeon Station, so it's convenient by public transport and very accessible
• Open 24 hours: you can visit at nearly any time, and the printer inside makes it even better
• High menu quality, low prices: you can enjoy high-quality coffee, desserts and sandwiches at a non-burdensome price, a real bargain of a place