Yeonmujang-gil bakery café in Seongsu: flat white-style latte at LOOOP

This is my visit to LOOOP Bakery, a big bakery café in Seongsu. It's a bright, comfortable place for meetups, and I've put together honest notes on the ribbon croissants, vegan cakes, specialty beans and a custom latte.

There are plenty of stylish cafés around Yeonmujang-gil in Seongsu-dong, but it's surprisingly hard to find a big one where several people can sit, chat at leisure and stay without feeling cramped.

Instead of a narrow, dim, moody café, I wanted somewhere open and full of light where I could get a wide range of desserts and good specialty coffee in one go. So I went to LOOOP Bakery (LOOOP 루프 베이커리 카페)!

The space is so large and bright that it works well as a meeting spot, and the range is huge: regular bakery items, show-stopping ribbon croissants, premium slice cakes, low-sugar, high-protein vegan cakes and pounds, even a specialty bean sniffing corner. Best of all, the latte made just the way I like it and the big levain cookie really satisfied me, so here's my honest, detailed visit.

Where is LOOOP Bakery in Seongsu, and what about hours and parking?

LOOOP Bakery is at 9-13 Yeonmujang 5-gil, Seongdong-gu, Seoul, on the 1st floor, about a 4–5 minute walk from Seongsu Station Exit 4, near the start of the main Yeonmujang-gil stretch. It's an easy walk from the station, and being on the ground floor, first-timers can spot it at a glance without getting lost.

• Location: 9-13 Yeonmujang 5-gil, Seongdong-gu, Seoul, 1st floor (about 4–5 minutes on foot from Seongsu Station Exit 4, near the start of the main Yeonmujang-gil)
• Hours: daily 12:00–22:00 (opening and closing times may change by day or store circumstances, so check Naver Map before you go)
• Parking: not available. Like most Seongsu-dong alleys, there's no dedicated lot. If you drive, it's best to use the public car park near Seongsu Station or a nearby private one.

What's the LOOOP interior like, and is it good for groups?

The moment you walk in, the first things you notice are the overwhelming sense of openness and the bright, comfortable interior. It isn't the cramped, packed-in seating Seongsu-dong is known for. The inside is very large and the ceiling is nicely high, so you never feel boxed in. The interior is finished in white with light wood and modern tones, and with the lighting and daylight together, the whole place feels fresh and clean.

A good space for groups and conversation

Tables are spaced generously, and there are big tables for groups and a variety of seat types, so it's a fine choice for a weekend get-together with friends, a wedding invitation meetup or a casual meeting.

Specialty bean sniffing and buying zone

In front of the showcase there are samples of LOOOP's various specialty beans. You can open the lid and smell the aroma yourself, then buy the beans you like or use them as a guide when ordering a drink, which is heaven for coffee lovers.

LOOOP Bakery menu and prices

LOOOP's biggest strength is the sheer variety of desserts to choose from by taste and preference. Here are the main items on display and their prices, by category!

Ribbon croissants, sandwich croissants and pastries

A lineup of eye-catching ribbon-shaped croissants, filling sandwich croissants that can stand in for a meal, and cute bear pastries.

• Ribbon croissants, 3 kinds, ₩6,000 each: chestnut / chocolate / berry (a popular item, with crisp, flaky layered pastry baked into a pretty ribbon shape)
• Sausage Danish: ₩6,000
• Avocado ham croissant / lemon cream croissant sandwich: ₩9,500 each
• LOOP New York bear roll (matcha Oreo / blueberry): ₩8,000 each (a signature dessert shaped like a cute bear)
• Pastry apple muffin: ₩6,500
• Palmier (chocolate): ₩6,000 / egg tart: ₩5,500 / chocolate tart: ₩5,900

Premium cakes and mousse in the chilled showcase

The chilled showcase is full of slice cakes and fruit-shaped mousse cakes so showy and elaborate they'd make a fine gift. They look amazing!

• Mini fruit whipped cream cakes (₩15,000 each): strawberry / fig / golden kiwi (cube-shaped cakes piled with 100% dairy whipped cream and fresh seasonal fruit)
• Real-fruit-look mousse cakes (₩15,000 each): Ageujak peach cake / Ageujak mango cake (a signature with a white chocolate shell that looks just like a real peach or mango, filled with sweet cream cheese mousse and fruit purée)
• Signature slice cakes (₩15,000 each): chocolate raspberry / Choco Seoulsup / Seongsu cheesecake (with pretzel topping) / orange brown rice pound cake

5 kinds of salt bread and a big levain cookie

• Salt bread series (soeumgeumppang, buttery salted rolls): plain (₩3,500), condensed milk (₩4,000), whipped cream (₩4,500), sausage (₩4,500), garlic cream cheese (₩4,500)
• American cookie series: basic levain cookie (₩5,200), crunchy brownie cookie (₩5,000), sweet black sesame soft cookie (₩5,000)

Vegan bakery "Better Choice" cakes and pound cakes

For anyone watching their diet or wary of dairy and flour, there are also premium desserts made vegan, low-sugar, low-carb, high-protein and gluten-free, everything from slice cakes to baked treats!

• Vegan slice cake (₩15,000 each), Vegan Halmi Gateau: a dense vegan cake combining the nutty flavor of injeolmi (rice cake with roasted soybean powder) and the rich aroma of mugwort, topped with red bean rice cake
• Vegan slice cake (₩15,000 each), Vegan Berry Choco Chestnut Cake: a vegan brownie cake with deep chocolate flavor, creamy avocado and a chestnut topping
• Vegan pound cake (₩3,900 each): mugwort red bean purée / matcha cream / mint choco / choco cream / mocha cream / sweet potato purée
• Protein vegan brownie (₩4,200 each): dark chocolate / mugwort red bean / matcha

Two lattes and the basic levain cookie I tried at LOOOP

At LOOOP Bakery I ordered an iced latte, a hot latte and the basic levain cookie (₩5,200). It's a combination picked from among all the desserts and drinks.

Hot latte, customized with less milk like a flat white

I usually like my coffee strong and heavy, so when ordering I asked whether they could use a little less milk and make it rich like a flat white. The barista happily smiled and pulled it just the way I like, so I came away with a really friendly first impression!

One sip and the quality of the beans was clearly good, as you'd expect from a place that handles specialty beans itself. There was no artificial syrup sweetness at all, yet the well-extracted espresso and steamed milk came together with a gentle, natural sweetness, and it was very nutty and smooth. No harshness, no sharp acidity, and a clean finish, so even people picky about coffee would be very happy with it.

Iced latte

The iced latte has a solid espresso shot body that keeps it from turning watery even as the ice melts. It goes down cool and clean, leaving a pleasant nutty note in the mouth, and it balanced beautifully with sweet bakery items.

Basic levain cookie

The basic levain cookie I picked for dessert had real presence from the moment it arrived on the plate. Compared with ordinary café cookies it's incredibly thick and big, and the weight in my hands when I split it in half was something.

It's nicely crisp outside while staying dense and moist inside. It's topped with chewy toasted marshmallow and a crunchy Lotus biscuit, and chocolate chips and nutty bits are generously packed through the dough, so every bite bursts with the rich flavor of the ingredients themselves.

It tastes premium, with the depth of butter and real ingredients rather than cheap sugary sweetness, so with a sip of the strong hot latte it was honestly the perfect tea time pairing.

Overall verdict on LOOOP Bakery in Seongsu

If you want a café around Yeonmujang-gil in Seongsu-dong that has a wide, bright space, friendly custom specialty coffee service, and an overwhelming dessert lineup spanning ribbon croissants, fresh fruit cakes and vegan cakes, LOOOP Bakery is a safe bet. Whether it's a weekend date in Seongsu or a roomy bakery café where a group can chat comfortably, I'd recommend stopping by at least once.