Wirye florist: queen bouquet and lettering cake for Mom, Lara Flower

In short

Lara Flower is a florist on the ground floor of Seonghui Plaza on Wiryegwangjang-ro in Songpa, Seoul, and it also makes custom lettering cakes under the name Lara's Cake. For her mom's birthday, the writer asked Lara Flower for a "queen" theme, received a royal pink bouquet, and picked up a pink crown lettering cake at the same shop. With flowers and cake ready in one stop and free basement parking, Lara Flower made preparing a parent's birthday gift easy.

Lara Flower's range of flower gifts

Good to know

Location
Unit 107, Seonghui Plaza, 199 Wiryegwangjang-ro, Songpa-gu, Seoul (ground floor, across from the Wirye-dong Community Center)
Parking
Free parking in the building's basement
Hours
Mon–Sat 08:30–20:00, Sun 08:30–18:00 (longer hours during peak seasons)
Days off
None — reportedly open year-round
Flower delivery
Reportedly available on orders of ₩50,000 or more, across all of Wirye and around Songpa, Gangdong and Seongnam
Also runs
Custom lettering cakes (Lara's Cake)
Product lineup
Bouquets, flower baskets, cash gift boxes, wedding and proposal flowers, kids' events, dried bouquets, party room styling
Price reference
₩50,000 ≈ $38 (2026-10-25)

as written by the visitor on Oct 19, 2026

Why Lara Flower in Wirye for Mom's birthday bouquet?

I decided to bring a bouquet to brighten up Mom's birthday meal, and I chose Lara Flower in Wirye because I could get the bouquet and a lettering cake in one place. With her special day coming up, I had been wondering what the most meaningful gift would be, and this is where I landed.

Lara Flower bouquet prepared for Mom's birthday
Lara Flower bouquet for a birthday meal

There are plenty of flower shops around my neighborhood, but I wanted one known for fresh flowers and stylish arrangements. Lara Flower is famous as a go-to for bouquets and also runs custom lettering cakes (Lara's Cake), so it was a real two-birds-with-one-stone choice.

Lara Flower in Wirye, which runs both flowers and lettering cakes
Inside the Lara Flower shop in Wirye
Bouquet and cake prepared at Lara Flower
Picking up the bouquet at Lara Flower

If you book flowers and cake separately, you end up running around for pickups. Here everything was sorted in one spot, so the prep was really easy.

Bouquet and lettering cake picked up together
Mom's birthday bouquet from Lara Flower
Preparing the birthday gift at Lara Flower
Birthday gift prepared at Lara Flower in Wirye

Where is Lara Flower and how to get there

Lara Flower is at 199 Wiryegwangjang-ro, Songpa-gu, Seoul, Seonghui Plaza Unit 107, on the ground floor across from the Wirye-dong community center. Searching "Lara Flower" in Naver Map, T map or KakaoNavi takes you straight there, so finding it the first time was easy.

  • 5-minute walk from Seoul Wiryebyeol Elementary School
  • Across from the Wirye-dong community center (1-minute walk)
  • On the ground floor next to a pharmacy and an optician, across from Neulsom Bakery, so it's easy to spot
Exterior and location of Lara Flower on the ground floor of Seonghui Plaza in Wirye

Is there parking at Lara Flower in Wirye?

Yes, there's free parking in the basement of Seonghui Plaza. Parking in the building works perfectly, so I could pick up the flowers by car without worry. No need to put your hazard lights on and fret; you can collect everything comfortably.

Lara Flower and the free basement parking at Seonghui Plaza

Lara Flower opening hours and delivery terms

Lara Flower is open Mon–Sat 08:30–20:00 and Sun 08:30–18:00, and I hear it extends hours in special seasons like Christmas, Parents' Day and graduation season. It's open year-round with no days off and opens early at 8:30, so it's ideal for an early weekend family gathering or a pickup on your way to work.

Lara Flower in Wirye, open from 8:30 a.m.

Flower delivery to Wirye, Songpa, Gangdong and Seongnam

For orders of ₩50,000 or more, delivery is reportedly available across Wirye and around Songpa, Gangdong and Seongnam, so even if you can't visit in person, you can conveniently send an anniversary gift.

What does Lara Flower sell besides bouquets?

Besides bouquets, there's a wide lineup of flower gifts: flower baskets, money boxes (용돈박스, cash gift boxes), wedding and proposal flowers, kids' events, dried bouquets and party room styling, so you have lots of choice depending on the occasion.

Lara Flower's range of flower gifts

The royal pink "queen" theme birthday bouquet

I told them Mom's birthday theme was "queen," and Lara Flower made a classy royal pink bouquet that wasn't tacky or overly bright, just peak elegance. They use seasonal flowers for a natural feel, and they're known for choosing only fresh, top-grade flowers and making each order with care right after it's placed.

Royal pink bouquet made with a queen theme
Lara Flower birthday bouquet in a royal pink mood
Elegant pink-toned birthday bouquet for Mom

① Which flowers: spider gerbera, roses and carnations

The first thing that caught my eye was the white spider gerbera (pasta gerbera) at the front right. Its sharp, finely spread pure white petals and clear center reminded me of the jewels on a crown, and they gave the whole bouquet a modern, refined aura.

Around it, full, firm apricot-peach roses and soft pink roses held the volume nicely, while coral pink carnations with layered, delicate frills filled it with warm gratitude toward Mom. Add pink lisianthus like a flowing dress hem and tiny mini daisies (matricaria) peeking out between them, and it was a perfect bouquet that didn't miss a single lovely detail!!

Bouquet of spider gerbera with pink roses and carnations

② Natural movement and balance in the bouquet

Delicate green grass reaching upward and fresh buds break out of a stiff round bouquet shape for a French natural style, like a garden. The flowers aren't pressed onto one plane; they have organic height differences front to back and top to bottom, so the full, dimensional look comes through from any angle in photos. I loved it.

French natural style bouquet with lively height variation

③ Pink matte paper layered with white mesh wrapping

Inside the soft pink matte wrapping paper was a layer of white mesh, reminiscent of a petticoat or wedding veil, so the wrapping alone felt aristocratic. Thanks to the understated sophistication, Mom's face looked brighter and younger when she held it.

Best of all, the color tone matched the pink crown lettering cake we prepared that day like a set, and it really lifted the mood at the meal.

Bouquet wrapped in pink matte paper and white mesh
Meal table with the pink bouquet and crown lettering cake
Mom's birthday bouquet and pink lettering cake set

Verdict: is Lara Flower good for a parent's birthday bouquet?

Fresh flowers are a given, and they delivered the classy "queen" mood I asked for 120%, so Mom was happy like a girl all day long.

How can the flowers be this fresh and stylish?

With early opening, year-round hours, easy parking, and the unmatched convenience of getting cake and bouquet together, I recommend Lara Flower in Wirye to anyone planning flowers for a parent's birthday, a 60th or 70th birthday party, or any anniversary!

Full view of the queen-themed birthday bouquet from Lara Flower
Mom's birthday bouquet prepared at Lara Flower in Wirye

Where it is

Lara Flower라라플라워

199 Wiryegwangjang-ro, Songpa-gu, Seoul, South Korea (Seonghui Plaza Unit 107)서울특별시 송파구 위례광장로 199 성희프라자 107호

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