Hongdae hair salon: light layered cut for a long midface, Obeumua

In short

Obeumua Hongdae Branch is a hair salon on Donggyo-ro 23-gil near Hongik Univ. Station in Mapo, Seoul, formerly called OAR (오아르). After volume magic (a Korean straightening treatment) left heavy layers that made the writer's hair look like a samgak gimbap (triangle rice ball), Obeumua recut it one morning before work into a light mid-length layered cut, and the texture work made her long midface look shorter. Obeumua Hongdae Branch is a solid pick for anyone whose layered cut came out too heavy and needs rescuing.

Main photo of the mid-length layered cut finished at Obeumua in Hongdae

Good to know

Getting there
Hongik Univ. Station Exit 1 · 2-min walk (store listing, Oct 7, 2026)
Location
2F, 32-22 Donggyo-ro 23-gil, Mapo-gu, Seoul (near Hongik Univ. Station)
Hours
Daily 10:00–20:00
Former name
OAR (오아르)
Service received
Mid-length layered cut (texture cleanup)
Time of visit
Morning, no wait

as written by the visitor on Jun 22, 2026

Main photo of the mid-length layered cut finished at Obeumua in Hongdae

Why do heavy layers make a long midface look even longer?

The writer has been getting layered cuts for years, but recently the layers came out too heavy, which made her long midface look even longer. With the weather heating up, her hair felt so heavy that she was seriously worried. Sob.

You know layers are a lifesaver for a long midface, right? T_T But whether the layers are light or heavy completely changes how your face looks! On top of that, she got volume magic (a Korean heat-set straight perm), and her hair ended up looking like a triangular rice ball. Every time she looked in the mirror she was stressed. Her layers had become totally heavy T_T She couldn't take it anymore and searched like crazy for a Hongdae salon that does layered cuts well.

Heavy layered hair after volume magic

What kind of hair salon is Obeumua in Hongdae?

Obeumua (aubemoire) is the new name of OAR in Hongdae, and apparently it's super popular for hair consultations too. So, full of anticipation, she booked in a rush and went. Obeumua Hongdae Branch opens at 10, so she went before work!

Inside Obeumua in Hongdae

📍 Obeumua Hongdae (aubemoire) / Location: 32-22 Donggyo-ro 23-gil, Mapo-gu, Seoul / Hours: daily 10:00–20:00

Obeumua isn't far from Hongik Univ. Station, so even someone with a terrible sense of direction like her found it quickly. The interior is so clean and the staff so friendly that she was in a good mood the moment she walked in. Since she went in the morning, nobody else was there, so she was seen right away with no wait.

Clean interior of Obeumua Hongdae Branch

What was the hair consultation at Obeumua like?

At Obeumua she started with a face-shape consultation with her designer. She explained her worries in great detail: the heavy rice-ball hair and how it emphasized her midface.

Before

Before photo of limp layered hair prior to the cut

The designer took one look at her face shape, caught the issue right away, and gave a detailed consultation. And she was so kind. Can you see how limp my hair is,, and I'm not diligent enough to add volume every single day,,

Hair before the cut during the face-shape consultation

After the consultation, they decided to keep as much length as possible, cut the lower part lighter, and clean up the overall texture to suit her face shape.

Shampoo chair and shampoo area at Obeumua

The shampoo chair at Obeumua is so comfortable~ and she scrubbed my hair so refreshingly. The designer's hands are amazing, pure heaven ★

How did the light mid-length layered cut turn out?

After

After photo of the light mid-length layered cut

The mid-length layered cut from Obeumua made her super, super, super happy. After just a few snips she could feel her hair getting lighter in real time, which was amazing. She was so careful that I was dozing, and when I opened my eyes my hair was done, haha!

That heavy, frumpy rice-ball look is totally gone, replaced by a light yet full, classy mid-length layered cut! With the texture cleaned up, her midface really looks much shorter and her face line comes alive!

Fuller mid-length layered cut after texture cleanup
Mid-length layered cut that brings out the face line

It was the moment I understood at once why everyone comes to Obeumua for a Hongdae hair consultation. From rice ball to a chic mid-length cut,,~~~ If, like her, you got a layered cut gone wrong and need it fixed urgently, or you want to find your best-ever hair, she highly recommends the designer at Obeumua.

Finished light layered cut
Mid-length layers moving lightly

This is it, this is the light layered cut~!~! My hair is flying around!

Lighter layered hair texture after the cut
Layered cut style done at Obeumua

Will she go back to Obeumua?

The writer plans to settle on Obeumua whenever it's time for her hair next. After getting her hair done so nicely, she's taking photos first thing in the morning even with a bare face!

Selfie of the mid-length layered cut taken the morning after the service
Final photo of the mid-length layered cut she loves

Mmm, I love it~

Where it is

Obeumua Hongdae Branch오브무아 홍대점

2F, 32-22 Donggyo-ro 23-gil, Mapo-gu, Seoul, South Korea서울특별시 마포구 동교로23길 32-22 2층 오브무아

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