Adidas sweatshirt 39,000 won at Viva Trade, Eulji-ro vintage shop
In short
Viva Trade Eulji Dundaun Dongdaemun Branch is a 200-pyeong warehouse-style vintage shop on the 5th floor of the Dundaun building, a 5-minute walk from Dongdaemun History & Culture Park Station in Jung-gu, Seoul. Visiting during an all-items 20% off promotion, the writer picked up an Adidas sweatshirt for 39,000 won and found Polo cardigans at 49,000 won, sweatshirts at 29,000 won and short-sleeve tops around 19,000 won. Because Viva Trade is entirely indoors, it is a comfortable place to hunt for vintage even in the heat of summer.
Good to know
- Location
- 5th floor, Dundaun Building, 264 Eulji-ro, Jung-gu, Seoul — under a 5-minute walk from Dongdaemun History & Culture Park Station
- Hours
- Daily 10:30 - 21:00
- Parking
- Parking in the Dundaun building; 2 hours free with a purchase
- Store size
- 200-pyeong warehouse-style floor with 4 fitting rooms, full-length mirrors and chairs
- Promotion
- 20% off all items at the time of the visit
- Prices
- Polo cardigan 49,000 won / sweatshirt 29,000 won / short-sleeve tops around 19,000 won / Adidas sweatshirt 39,000 won
- Payment
- Card, Samsung Pay, Apple Pay and cash accepted; KakaoPay and bank transfer not accepted
- Extras
- Tax free shopping available
as written by the visitor on Aug 20, 2026
Where is Viva Trade Eulji Dundaun Dongdaemun Branch, and what are its hours?
Today I'm reviewing Viva Trade Eulji Dundaun Dongdaemun Branch, a cheap and cute vintage clothing shop near Dongmyo and Dongdaemun in Seoul! It's less than a 5-minute walk from Dongdaemun History & Culture Park Station. It's located on the 5th floor of the Dundaun building.
- ⏰ Hours: daily 10:30 - 21:00
- 🚘 Parking inside the Dundaun building, 2 hours free with purchase
I knew Viva Trade was a really famous vintage shop, but there isn't one in Busan where I live so I could never go — since I was in Seoul anyway, I finally stopped by haha. It's near Dongmyo, so you can combine it with vintage hunting at Dongmyo flea market and check this place out too.
A 200-pyeong indoor vintage warehouse that stays cool in summer
The store was seriously huge! It's the biggest 200-pyeong warehouse-style vintage shop in Seoul! And since it's inside a mall, you can shop in a totally comfortable, cool environment, which I loved most. It was so, so hot today, and being able to shop indoors was the best haha. Totally recommend it in hot summer! You don't have to shop under the blazing sun.
Also, they organized everything nicely by brand — affordable domestic brands, high-end brands, overseas brands — and also neatly by color, which I really liked.
The 20% off promotion on every item
It's all so colorful and pretty haha. Even better, they're currently running a promotion where everything is 20% off!! Prices weren't expensive to begin with, already great value, but selling at an extra 20% off on top of that is legendary … 👍
I heard even celebrities like NewJeans and Beenzino have visited a lot! You know dressing in vintage is truly stylish, right? And there's so much cute stuff too!!
The same building has a huge 500-pyeong Daiso plus Ashley, Uniqlo, Olive Young, and other major shopping spots, so it's a good place to visit them all together while you're at it haha.
Clothing condition and fitting rooms at Viva Trade
They also sell winter clothes! The quality was all good. Everything was cleanly laundered and well cared for, so the condition was great!
They sell everything from affordable pieces to high-end brands, so it's really nice to shop according to your own taste. There are 4 fitting rooms with full-length mirrors and chairs too, so it's optimized for shopping!
It's a store that newly opened within the last year, so the condition is really good. If I lived in Seoul I'd probably come here all the time ㅠㅠ Please open a Busan branch too 🙏🙏
They have plenty of both men's and women's clothes, so it would also be a great shopping course for a date! They're also apparently doing pop-up stores at The Hyundai Seoul and Shinsegae Gangnam haha.
The staff were friendly too, and the store is huge and comfortable, so anyone who loves shopping is going to go crazy for it!
How much does it cost? Polo cardigan 49,000 won, sweatshirt 29,000 won
This Polo cardigan's quality is top notch too, but it only costs 49,000 won. Value for money is the best.
A sweatshirt like this is just 29,000! I saw a lot of short sleeves around 19,000. The items aren't overly expensive, so you can totally pick out several things without feeling burdened.
Hello Kitty goods, vintage glasses and film cameras
Besides clothes, there are really so many cute little items here! Kitty products were the main thing, and they're all so cute ☺️
They also sell vintage glasses and vintage cameras like these! If you're interested, take a look~!
The find of the day: an Adidas sweatshirt for 39,000 won
There was a full-length mirror inside the fitting room too, so it was easy to check right away. While I was browsing I completed my mission with a perfect Adidas sweatshirt find ㅠ!! So cute haha. And the price was even nice… it's Adidas, for 39,000 won! The moment I saw it I thought, this is mine, for sure 힣
Payment methods and tax free shopping
You can pay by card, Samsung Pay, Apple Pay, or cash! Just note that KakaoPay and bank transfer aren't accepted ㅠ
Tax free is also available, so it's a great place to bring foreign friends visiting Seoul! I totally recommend this to anyone looking for a vintage shop in Seoul — a good-value vintage shop, a pretty and well-managed vintage shop! When I'm back in Seoul, I'll definitely, definitely revisit.
Where it is
264 Eulji-ro, 5th floor, Jung-gu, Seoul, South Korea서울특별시 중구 을지로 264 5층
