Sangwangsimni hair salon root magic for sensitive scalp: Urban Ground
In short
Urban Ground Hair Sangwangsimni Station Branch is a hair salon on Wangsimni-ro in Seongdong, Seoul, on the Centras shopping arcade side of Sangwangsimni Station. The writer, who has very curly hair and a sensitive scalp, had the premium root magic (root straightening) with a 3-step Milbon clinic. The result was natural straightening with no scalp irritation and a crown that didn't go flat. Two weeks later the hair still looked calm and smooth, making Urban Ground Hair a salon worth recommending to curly-haired people who dislike flat, pasted-down straightening.

Good to know
- Getting there
- Sangwangsimni Station Exit 4 · 1-min walk (store listing, Oct 6, 2026)
- Treatment
- Premium root magic (root straightening)
- Included care
- 3-step Milbon clinic, finishing scalp care pack
- Location
- 2F, VIP Building, 353 Wangsimni-ro, Seongdong-gu, Seoul (Sangwangsimni Station, Centras shopping arcade side)
- Consultation
- One-on-one tailored consultation with your stylist
as written by the visitor on May 26, 2026

Hate it when your crown goes flat after straightening?
The writer has naturally strong curls, so the hair only looks tidy if she gets magic (Korean heat-set straightening) done regularly. But every time she straightens it, the crown sticks flat to the scalp like a rice cake for a while, and that artificial look drives her crazy. T_T Her face somehow looks bigger too, and the mirror feels awkward, so she kept putting off the salon, determined to hold out as long as possible this time.

With the weather getting hotter and more humid, the creeping curls were just too much to handle at home. Even after combing and curling-ironing diligently every morning, a little sweat or a humid day makes her hair frizz up again by the afternoon and look messy. So stressful.
The curly puffiness also makes her head look bigger, she felt. She decided she had to get things neat before the summer rainy season arrived, so she searched carefully for a good hair salon near the Centrras shopping complex.
Why she chose Urban Ground Hair among the salons near Centrras
Careful 1:1 consultation for a sensitive scalp and hair

There are so many salons around Centrras that she struggled to choose. In the end she booked Urban Ground Hair Sangwangsimni Station Branch, since locals' reviews were good and it fits her commute home. To say the conclusion first: it came out exactly the natural look she wanted, and she really likes it.

What she asked for in the consultation: a weak scalp and volume-keeping magic
At Urban Ground Hair she sat down for a proper 1:1 custom consultation with her designer. She first explained that her scalp is quite weak, so it often turns red and stings quickly if the product touches it strongly.
Above all, she asked in great detail for a natural-looking magic style that tames only the curl while keeping some volume, rather than going fully flat with a dead crown. Her requests must have been rather picky, but the designer listened carefully and understood perfectly.
Won't root magic sting a sensitive scalp?
An irritation-free process and a nourishing Milbon clinic
Before starting, the designer checked her hair and scalp condition once more, and said she would apply the product very carefully, leaving a little gap so it would not touch the scalp. Sure enough, she felt no scalp irritation at all while the product was on and she waited, which was very comfortable.

She waited while looking outside through the big windows, and the salon itself is so cozy that it was never boring. She also liked that staff came by from time to time to check whether anything felt uncomfortable.

Premium root magic and the 3-step Milbon clinic
This time she did the premium level of root magic. This course includes a 3-step Milbon clinic (hair treatment), which helped minimize damage from the perm solution.
From the middle of the process through the shampoo station, the clinic was packed in, and it felt like the protein was really being absorbed into her hair. At the end, at the shampoo station, they even gave a cooling scalp care pack for a scalp tired from the product and heat, so she finished feeling truly refreshed.
Two weeks after root magic: does it hold without a flat crown?
Still calm after 2 weeks: summer hair is ready


It has been about two weeks since she had root magic at Urban Ground Hair. Around this point the straightening often loosens a bit or frizz starts to float on top, right? But her hair is still as calm and neat as on the first day after the salon.
The flat-crown problem she worried about most hasn't happened either, so she feels good every morning in the mirror. Thanks to the clinic, she also feels a real strengthening effect overall: less tangling, and the hair feels quite firm and soft to the touch. She no longer struggles with the curling iron every morning, so getting ready for work takes much less time too.

If you're wondering what to do about messy curls this summer, she recommends getting treatment before it gets hot. And if you're like her, with a sensitive scalp, or you hesitated about magic because pasted-down hair feels like a burden, Urban Ground Hair Sangwangsimni Station Branch might be worth a visit.
Where it is
2F, VIP Building, 353 Wangsimni-ro, Seongdong-gu, Seoul, South Korea서울특별시 성동구 왕십리로 353 vip빌딩 2층
Urban Ground Hair Sangwangsimni Station: hours, menu and prices →





