Jeonju financier café: honey rice cake & decaf americano, Ppajak

In short

Ppajak Financier Bar (빠작 휘낭시에바) is a financier dessert café on Beotkkot-ro in Deokjin-gu, Jeonju, also known for its thank-you gift sets. At Ppajak Financier Bar, the writer paired an americano switched to decaf and a vanilla latte with four financiers: honey rice cake (kkultteok), honey sweet potato, pistachio and salted caramel. Each flavor was distinct enough that one financier turned into all four. With reasonably priced coffee and well-made gift packaging, Ppajak Financier Bar is worth a stop for dessert or thank-you gifts in Jeonju.

Ppajak Financier Bar gift set bag finished with a scarf

Good to know

Location
22 Beotkkot-ro, Deokjin-gu, Jeonju, Jeonbuk
Parking
Available (brief parking in front of the shop)
Ordered
Americano (switched to decaf), vanilla latte, 4 financiers
Financiers tasted
Honey rice cake, honey sweet potato, pistachio, salted caramel
Reservations
Flavors may sell out later in the day, so booking ahead is recommended
Quiche
Available to pre-order
Packaging
Choice of scarf gift-set bag or orange box
Event
Write a review to join a prize draw

as written by the visitor on Oct 22, 2026

Main photo of Ppajak Financier Bar in Deokjin-gu, Jeonju

Ppajak Financier Bar (빠작 휘낭시에바) is a financier café that's super hot in Jeonju right now for its tasty desserts. Apparently every bread-loving local knows it, haha. It's also a dessert spot people visit a lot for thank-you gifts, so I stopped by right away, and I was really satisfied.

Where is Ppajak Financier Bar in Jeonju, and is there parking?

Ppajak Financier Bar is at 22 Beotkkot-ro, Deokjin-gu, Jeonju, Jeonbuk, and you can park briefly in front of the shop. Jeonju is more connected than I expected: almost anywhere is within 20 minutes by car. The middle of downtown is about a 20-minute drive, so getting around feels easy. It is a bit far from downtown, true, but it was such a nice place that I really recommend going.

Driving around the Gaeksa area of Jeonju is so complicated that I like a place like this much better.

Ppajak Financier Bar's retro orange-and-blue exterior

The exterior of Ppajak Financier Bar, with its orange and blue combination, was really striking. It was neat and tidy, and I liked that it also had a certain retro feel. The colors are so vivid that photos taken out front would look gorgeous.

A clean interior with an open view of the kitchen

The inside is spotless too, isn't it? You can see the kitchen, and wow, the floor was shining. You could really feel how seriously they take cleaning... Ppajak Financier Bar really takes hygiene seriously.

Clean interior of Ppajak Financier Bar with a view of the kitchen
Inside Ppajak Financier Bar

Reserve ahead for the financier flavors you want

If you go late in the day, the flavor you want may be sold out. I'd absolutely recommend reserving ahead! I found a financier that's truly ppajak-ppajak (crisp and crunchy) delicious..

Scarf gift-set bags and orange boxes for thank-you gifts

The gift set bag is what Ppajak Financier Bar is most famous for! People call it the "H-mes bag", right? It's finished off with a pretty scarf, which raises it even more. A package that makes the receiver happy, plus a taste that wows! No wonder it's famous as a Jeonju dessert spot and for thank-you gifts.

Ppajak Financier Bar gift set bag finished with a scarf
Ppajak Financier Bar thank-you gift package
Contents of a Ppajak Financier Bar gift set
Ppajak Financier Bar financier gift package

The financiers come in so many flavors that they're perfect for trying a bit of everything, ugh. I want some right now.. It tasted so good that I was startled after the first bite, and that taste is still vivid..

Financiers in various flavors at Ppajak Financier Bar
Financiers on display at Ppajak Financier Bar

Everything is kept so neat that there's truly nothing to fault. No wonder it's famous as a Jeonju dessert spot.

Neatly kept Ppajak Financier Bar shop
Inside the Ppajak Financier Bar shop

A prize draw when you write a review

There's also a draw event, which was great to join. You can play the draw if you write a review!

Besides the bag package, you can also choose a box package, which adds variety. And the box color is that orange that makes you happy just receiving it! You can feel how much thought they put into everything.

What to order at Ppajak Financier Bar: decaf americano and vanilla latte

At Ppajak Financier Bar I ordered an americano (switched to decaf), a vanilla latte, and four financiers.

  • Americano (switched to decaf)
  • Vanilla latte
  • Honey rice cake financier
  • Honey sweet potato financier
  • Pistachio financier
  • Salted caramel financier

I heard the quiche at Ppajak Financier Bar is so good it's even sold at pop-ups in various department stores. Quiche can be pre-ordered, so next time I'm in Jeonju I think I'll order one. If it tastes like this, it must be delicious even without trying..

Honey rice cake, honey sweet potato, pistachio and salted caramel financiers were truly the best combination.. I'd order this exact combo again and buy even more next time..

The four financiers ordered with coffee
Ordered honey rice cake, honey sweet potato, pistachio and salted caramel financiers

The packaging is a vivid orange too, so pretty, right? It catches your eye, and it's a color that makes you happy just looking at it.

Orange packaging at Ppajak Financier Bar
Vivid orange financier packaging

Honey rice cake, honey sweet potato, pistachio or salted caramel: which financier was best?

The coffee at Ppajak Financier Bar was great too, and eating it with the financiers melted away all my stress. I opened one to just eat one, and ended up eating all four flavors.. that's the story..

Ppajak financiers eaten with coffee
Four financier flavors from Ppajak Financier Bar
Financiers with a decaf americano
Financiers and a vanilla latte on the table
Ppajak Financier Bar financiers tasted one by one

There's no single number one; each one was delicious in its own way, ugh. I love all four flavors, and honey rice cake, honey sweet potato, pistachio and salted caramel each show their personality just as the names say!

Four financier flavors, each with its own character
Ppajak Financier Bar financiers and coffee
Coffee drink at Ppajak Financier Bar
Closing photo of Ppajak Financier Bar financier dessert

Add a coffee when you take financiers to go

The coffee at Ppajak Financier Bar is good too, so I'd recommend grabbing some along with your takeout financiers. The coffee is also cheaper than elsewhere, so it's no burden.

Is Ppajak Financier Bar worth it for financiers in Jeonju?

If you're looking for financier desserts in Jeonju, you really must go to Ppajak Financier Bar! Every financier and the coffee were all to my taste. The thank-you gift packages are very well done and nicely put together, so I'd recommend it to anyone looking for gift sets or favors too.

Where it is

Ppajak Financier Bar빠작 휘낭시에바

22 Beotkkot-ro, Deokjin-gu, Jeonju, Jeonbuk, South Korea전북특별자치도 전주시 덕진구 벚꽃로 22 빠작휘낭시에바

Open in Google Maps

Local places · Cafés