Cheonan Terminal Korean BBQ and Earl Grey highball: Sampyeong Sikdang

In short

Sampyeong Sikdang Cheonan Sinbu Branch is a retro Korean BBQ restaurant serving naengsam (frozen pork belly) in Sinbu-dong, near Cheonan Terminal in Cheonan. A couple shared 3 servings of frozen pork belly (₩11,500 per serving) with beer and an Earl Grey highball, grilled minari, kimchi and garlic alongside the meat, then had doenjang sul-bap (soybean paste rice stew) through a Naver review event. With affordable prices and rich side dishes, Sampyeong Sikdang is a satisfying pick for a date or group dinner near Cheonan Terminal.

Golden-brown grilled frozen pork belly at Sampyeong Sikdang

Good to know

Opening hours
Mon–Fri 15:00–24:00, Sat–Sun 13:00–24:00 (last order 23:00)
Parking
Paid parking at Sinbu No. 5 Public Parking Lot
Restroom
Outside the restaurant
Groups
Groups welcome
Meat menu
Pork belly and pork neck (set menus available)
Frozen pork belly (naengsam)
₩11,500 per serving
Beer
₩5,000
Earl Grey highball
₩7,500
Doenjang sul-bap (soybean paste rice stew)
₩5,900
Review event
One menu item worth ₩6,000 for writing a review (choose small steamed egg, perilla oil buckwheat noodles, Sampyeong cold noodles, doenjang stew or doenjang sul-bap)
Price reference
₩11,500 ≈ $8.6 · ₩5,000 ≈ $3.8 · ₩7,500 ≈ $5.6 (2026-10-19)

as written by the visitor on Jun 25, 2026

I was trying to decide on dinner in Sinbu-dong, Cheonan, and ended up at Sampyeong Sikdang (삼평식당), which has a reputation as a great-value frozen pork belly spot. It's close to Cheonan Terminal, so the location is great, and the retro vibe makes it perfect for a date or a group dinner. Here's my honest review, from the signature dishes to the side dishes!!

Sampyeong Sikdang Cheonan Sinbu Branch opening hours and parking

Sampyeong Sikdang Cheonan Sinbu Branch opens at 3 PM on weekdays and 1 PM on weekends, and stays open until midnight, with last order at 11 PM. For parking, you use the nearby Sinbu No. 5 Public Parking Lot, which is paid.

  • ⏰ Hours: Mon–Fri 15:00–24:00 / Sat–Sun 13:00–24:00 (last order 23:00)
  • 🚘 Paid parking at Sinbu No. 5 Public Parking Lot
  • 🚻 Restroom is outside
  • 👫 Group seating available
Exterior of the retro BBQ restaurant Sampyeong Sikdang in Sinbu-dong, Cheonan

What is the atmosphere like at Sampyeong Sikdang near Cheonan Terminal?

As a well-known restaurant near Cheonan Terminal, it was easy to find. From the entrance on, Sampyeong Sikdang in Sinbu-dong, Cheonan, gives off a strong old-school retro BBQ house feel!

Event and menu notices at the entrance of Sampyeong Sikdang
Menu and event signboard in front of Sampyeong Sikdang

There are all kinds of events and menu items written up!!

Retro-style BBQ restaurant atmosphere at Sampyeong Sikdang

There are lots of clean, stylish BBQ places these days, but for grilled meat, I think it tastes better in a warm, nostalgic, retro setting like this. Don't you agree??

Retro interior inside Sampyeong Sikdang
Spacious interior of Sampyeong Sikdang suitable for group dinners

Inside, from the chairs to the interior, everything has a cozy retro feel. The dining room is also bigger than I expected, so it would be a perfect spot for a group dinner near Cheonan Terminal.

There are retro props in every corner, from a wall clock like the ones at grandma's house to an Lee Sun-hee LP record.

Retro props at Sampyeong Sikdang including a wall clock and LP records

What is on the Sampyeong Sikdang menu, and which sides to order?

The meat menu is pork belly and pork neck. There are a huge number of sides, and at Sampyeong Sikdang the sides really aren't just sides, they're main-dish level cooking.

Sampyeong Sikdang menu with pork belly, pork neck and side dishes

If you come with several people, the set menus look like the better deal.

Set menu information at Sampyeong Sikdang
Dirty egg custard and extra minari menu at Sampyeong Sikdang

If you come to Sampyeong Sikdang and don't eat the dirty egg custard (더티계란찜), that's honestly... such a shame... I'd tell you to come back and try it next time. They also grill minari (water dropwort) together with the meat, which is unusual and a real treat, and you can order extra if you want!!

Sampyeong Samhap menu with octopus and shrimp at Sampyeong Sikdang

There's also a menu item called Sampyeong Samhap (삼평삼합)!! It reportedly comes with octopus and shrimp, so it looks perfect as a drinking snack.

Naver review event notice at Sampyeong Sikdang

How does the Sampyeong Sikdang review event work?

They also run a review event: you can pick 1 item worth ❗️₩6,000❗️ from small steamed egg / perilla oil makguksu (cold buckwheat noodles) / Sampyeong naengmyeon (cold noodles) / doenjang stew / doenjang sul-bap!! Write a review and be sure to eat one. Sampyeong Sikdang is a side-dish paradise, haha 👍👍👍

Basic side dishes served on a silver tray at Sampyeong Sikdang

Frozen pork belly for two: 3 servings, beer and an Earl Grey highball

When you order at Sampyeong Sikdang, they first set out a generous spread of banchan (side dishes). This silver tray adds to the retro feel too.

Table setting for 3 servings of frozen pork belly at Sampyeong Sikdang

We started with the basic 3 servings of frozen pork belly (₩11,500 x 3), haha. After you order, they set out the side dishes first, then put the minari, kimchi and even garlic on the grill for you.

Minari, kimchi, garlic and frozen pork belly on the grill

All set to grill!!

Beer ordered with the meat
Earl Grey highball at Sampyeong Sikdang

You can't have meat without drinks, so my boyfriend ordered 🍺beer (₩5,000) and I got the 🍹Earl Grey highball (₩7,500).

Frozen pork belly being grilled on the tabletop grill

Do you grill the frozen pork belly yourself, and how does it taste?

At Sampyeong Sikdang, you grill the meat yourself! My boyfriend worked hard on the grilling 🙇🏻‍♀️ Still, since it's frozen pork belly, it cooks fast as soon as it hits the grill, so there's no waiting.

Golden-brown grilled frozen pork belly at Sampyeong Sikdang

My boyfriend is also seriously good at grilling meat. See how great it looks?? Honestly, since it's frozen pork belly, once it's golden brown you can just gulp it down. And grilled together with that kimchi, the savory flavor doubled.

Thin frozen pork belly grilled with kimchi

The frozen pork belly at Sampyeong Sikdang is thinly sliced, so the crispy texture and nutty flavor were so good. The clean, mild taste typical of frozen pork belly really comes through, so it was delicious with lettuce wraps and also with pajeori (scallion salad)!! My personal favorite was dipping the meat in the salt dip to eat it plain and original, then eating pajeori right after, haha.

A piece of frozen pork belly with salt dip and pajeori

Eaten together with minari like this, the aroma of the minari and the nuttiness of the meat made me want to keep eating. And with the grilled kimchi and garlic, the savory flavor doubles and it tastes even better.

Frozen pork belly eaten with grilled minari
A wrap of frozen pork belly with grilled kimchi and garlic

How was the doenjang sul-bap from the review event?

Through the Naver review event at Sampyeong Sikdang, I also got to eat doenjang sul-bap (된장술밥, soybean paste rice, ₩5,900). I wanted to try the famous dirty egg custard too, but I felt like having rice, so I ordered the sul-bap.

It's like doenjang stew with rice mixed in, but the flavor is much richer than that!! The deep doenjang aroma and savory taste are perfect to finish the meal. After grilling pork belly, you need a doenjang stew like this, right? I highly recommend doenjang sul-bap as a side 👍👍👍

Doenjang sul-bap from the review event at Sampyeong Sikdang

If you're looking for a great frozen pork belly spot or BBQ restaurant in Sinbu-dong, Cheonan, Sampyeong Sikdang is a very satisfying choice 🥩❤️ With its retro atmosphere and easy-on-the-wallet prices, it really let me enjoy the charm of frozen pork belly, and I'd love to visit again.

Where it is

Sampyeong Sikdang Cheonan Sinbu Branch삼평식당 천안신부점

9 Meokgeori 9-gil, Dongnam-gu, Cheonan, Chungcheongnam-do, South Korea (1F, Units 102 and 103) / 충청남도 천안시 동남구 먹거리9길 9 1층 102, 103호충청남도 천안시 동남구 먹거리9길 9 1층 102, 103호

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