Café in Sinnonhyeon after a meeting: Geisha vs nutty beans, Selecto
In short
Selecto Coffee Sinnonhyeon Branch 24 Auto Brew Cafe is a 24-hour café on Gangnam-daero 79-gil near Sinnonhyeon Station in Seocho, Seoul, staffed by day and unmanned late at night. After a meeting and a browse at Kyobo Book Centre, the writer and a friend who works in Gangnam ordered a kabocha egg sandwich (₩7,000) and two americanos: the friend chose the bright, acidic Geisha bean, and the writer chose a rich, nutty bean. With five americano beans to choose from, sandwiches made in-store and a 24-hour unmanned print zone, Selecto Coffee Sinnonhyeon is a handy stop for a quick coffee break or an urgent printout.

Good to know
- Getting there
- Sinnonhyeon Station Exit 1 · 3-min walk (store listing, Oct 6, 2026)
- Address
- 1F, 31 Gangnam-daero 79-gil, Seocho-gu, Seoul
- Hours
- 24 hours (staffed by day, unmanned late at night)
- Ordering
- Kiosk
- Kabocha egg sandwich
- ₩7,000
- Smoked salmon sandwich
- ₩8,500
- Americano
- Choice of 5 beans
- Signature drinks
- 4 handmade cream drinks
- Unmanned print zone
- Printing, copying and scanning 24 hours (self-pay multifunction printer)
- Price reference
- ₩7,000 ≈ $5.2 · ₩8,500 ≈ $6.3 (2026-10-14)
as written by the visitor on Jul 2, 2026

Why I stopped by Selecto Coffee after a meeting near Sinnonhyeon Station
Selecto Coffee Sinnonhyeon Branch 24 Auto Brew Cafe is a café near Sinnonhyeon Station where I dropped in for a short coffee with a friend who works in Gangnam, once my meeting was over. She's always busy, so we agreed to keep it short and just grab a coffee.
Selecto Coffee's new menu item is sandwiches. And there are lots of kinds.

They're packed with kabocha squash and made by hand in the shop.

I'd done a bit of book shopping at Kyobo Book Centre at Sinnonhyeon Station before heading to Selecto Coffee Sinnonhyeon Branch 24 Auto Brew.

And here's the bright orange exterior of the shop.
Is Selecto Coffee Sinnonhyeon open 24 hours?
Yes. Selecto Coffee Sinnonhyeon Branch 24 Auto Brew is open 24 hours, so you can visit any time. There's also a 24-hour unmanned print zone now, so if you need something printed in a hurry in Gangnam, you can come by whenever.

Ordering is easy: just use the kiosk.

It's a good place to enjoy coffee or get some work done even at dawn. During the day it's staffed, and late at night it runs as an unmanned shop.
Selecto Coffee Sinnonhyeon sandwich and dessert prices
Selecto Coffee Sinnonhyeon also sells simple snacks office workers can grab. The kabocha egg sandwich is ₩7,000 and the smoked salmon sandwich is ₩8,500.
- Kabocha egg sandwich ₩7,000
- Smoked salmon sandwich ₩8,500



They sell sweet desserts too.


Beans to suit your taste plus a range of desserts: that's Selecto Coffee Sinnonhyeon Branch 24 Auto Brew, a signature café of Sinnonhyeon.


Yummy gunbbang (Korean hardtack biscuits).

How many americano beans does Selecto Coffee offer?
The americano at Selecto Coffee Sinnonhyeon Branch 24 Auto Brew comes with a choice of 5 beans. The drink menu reads "SELECT+O, Meet and choose the beans that suit your taste. Your Coffee Guide."

The menu board explains all 5 beans. With this many beans and reasonable prices, it's an easy, no-pressure Gangnam café to visit.


There are also 4 signature drinks with handmade cream.

Seating at Selecto Coffee Sinnonhyeon: is it OK for studying or working?
Selecto Coffee Sinnonhyeon Branch 24 Auto Brew has plenty of seats and isn't a hassle to stay in for a long time, so many people come to study or work. It suits cafe study sessions ("cagong"), laptop work and group meetups too.
Selecto Coffee Sinnonhyeon Branch 24 Auto Brew is easy to drop into at any hour, 24 hours a day.

Kabocha egg sandwich and the beans we each picked
Today's café spread: one kabocha egg sandwich (₩7,000) and 2 americanos! It's a handmade sandwich loaded with kabocha and egg.

My friend wanted a bean with some acidity, so she picked Geisha. I wanted something richer and nuttier, so I picked "Rich" (진한).
The packaging is perfect too, so Selecto Coffee's sandwiches are great for takeout.

They're also running a Naver receipt review event~
A café with 24-hour printing at Sinnonhyeon Station
Selecto Coffee Sinnonhyeon Branch 24 Auto Brew has a "24 AUTO PRINT" unmanned pay-per-use multifunction printer for printing, copying and scanning. Instructions for using it are posted in the shop.



Where it is
31 Gangnam-daero 79-gil, Seocho-gu, Seoul, South Korea (1st floor)서울특별시 서초구 강남대로79길 31 1층





