Café in Sinnonhyeon after a meeting: Geisha vs nutty beans, Selecto

In short

Selecto Coffee Sinnonhyeon Branch 24 Auto Brew Cafe is a 24-hour café on Gangnam-daero 79-gil near Sinnonhyeon Station in Seocho, Seoul, staffed by day and unmanned late at night. After a meeting and a browse at Kyobo Book Centre, the writer and a friend who works in Gangnam ordered a kabocha egg sandwich (₩7,000) and two americanos: the friend chose the bright, acidic Geisha bean, and the writer chose a rich, nutty bean. With five americano beans to choose from, sandwiches made in-store and a 24-hour unmanned print zone, Selecto Coffee Sinnonhyeon is a handy stop for a quick coffee break or an urgent printout.

Selecto Coffee's new sandwiches on display

Good to know

Getting there
Sinnonhyeon Station Exit 1 · 3-min walk (store listing, Oct 6, 2026)
Address
1F, 31 Gangnam-daero 79-gil, Seocho-gu, Seoul
Hours
24 hours (staffed by day, unmanned late at night)
Ordering
Kiosk
Kabocha egg sandwich
₩7,000
Smoked salmon sandwich
₩8,500
Americano
Choice of 5 beans
Signature drinks
4 handmade cream drinks
Unmanned print zone
Printing, copying and scanning 24 hours (self-pay multifunction printer)
Price reference
₩7,000 ≈ $5.2 · ₩8,500 ≈ $6.3 (2026-10-14)

as written by the visitor on Jul 2, 2026

Selecto Coffee Sinnonhyeon Branch 24 Auto Brew cover photo

Why I stopped by Selecto Coffee after a meeting near Sinnonhyeon Station

Selecto Coffee Sinnonhyeon Branch 24 Auto Brew Cafe is a café near Sinnonhyeon Station where I dropped in for a short coffee with a friend who works in Gangnam, once my meeting was over. She's always busy, so we agreed to keep it short and just grab a coffee.

Selecto Coffee's new menu item is sandwiches. And there are lots of kinds.

Selecto Coffee's new sandwiches on display

They're packed with kabocha squash and made by hand in the shop.

Selecto Coffee handmade sandwich with kabocha

I'd done a bit of book shopping at Kyobo Book Centre at Sinnonhyeon Station before heading to Selecto Coffee Sinnonhyeon Branch 24 Auto Brew.

Orange exterior of Selecto Coffee Sinnonhyeon

And here's the bright orange exterior of the shop.

Is Selecto Coffee Sinnonhyeon open 24 hours?

Yes. Selecto Coffee Sinnonhyeon Branch 24 Auto Brew is open 24 hours, so you can visit any time. There's also a 24-hour unmanned print zone now, so if you need something printed in a hurry in Gangnam, you can come by whenever.

24-hour unmanned print zone at Selecto Coffee Sinnonhyeon

Ordering is easy: just use the kiosk.

Order kiosk at Selecto Coffee Sinnonhyeon

It's a good place to enjoy coffee or get some work done even at dawn. During the day it's staffed, and late at night it runs as an unmanned shop.

Selecto Coffee Sinnonhyeon sandwich and dessert prices

Selecto Coffee Sinnonhyeon also sells simple snacks office workers can grab. The kabocha egg sandwich is ₩7,000 and the smoked salmon sandwich is ₩8,500.

  • Kabocha egg sandwich ₩7,000
  • Smoked salmon sandwich ₩8,500
Sandwich menu at Selecto Coffee Sinnonhyeon
Sandwiches and snacks sold at Selecto Coffee Sinnonhyeon
Snack display for office workers at Selecto Coffee Sinnonhyeon

They sell sweet desserts too.

Sweet desserts at Selecto Coffee Sinnonhyeon
Dessert case at Selecto Coffee Sinnonhyeon

Beans to suit your taste plus a range of desserts: that's Selecto Coffee Sinnonhyeon Branch 24 Auto Brew, a signature café of Sinnonhyeon.

Beans and dessert corner at Selecto Coffee Sinnonhyeon
Snack corner at Selecto Coffee Sinnonhyeon

Yummy gunbbang (Korean hardtack biscuits).

Yummy gunbbang sold at Selecto Coffee Sinnonhyeon

How many americano beans does Selecto Coffee offer?

The americano at Selecto Coffee Sinnonhyeon Branch 24 Auto Brew comes with a choice of 5 beans. The drink menu reads "SELECT+O, Meet and choose the beans that suit your taste. Your Coffee Guide."

Selecto Coffee drink menu with 5-bean guide

The menu board explains all 5 beans. With this many beans and reasonable prices, it's an easy, no-pressure Gangnam café to visit.

Selecto Coffee americano bean selection guide
Drink menu at Selecto Coffee Sinnonhyeon

There are also 4 signature drinks with handmade cream.

Selecto Coffee handmade cream signature drinks

Seating at Selecto Coffee Sinnonhyeon: is it OK for studying or working?

Selecto Coffee Sinnonhyeon Branch 24 Auto Brew has plenty of seats and isn't a hassle to stay in for a long time, so many people come to study or work. It suits cafe study sessions ("cagong"), laptop work and group meetups too.

Selecto Coffee Sinnonhyeon Branch 24 Auto Brew is easy to drop into at any hour, 24 hours a day.

Spacious seating at Selecto Coffee Sinnonhyeon

Kabocha egg sandwich and the beans we each picked

Today's café spread: one kabocha egg sandwich (₩7,000) and 2 americanos! It's a handmade sandwich loaded with kabocha and egg.

Kabocha egg sandwich and two americanos

My friend wanted a bean with some acidity, so she picked Geisha. I wanted something richer and nuttier, so I picked "Rich" (진한).

The packaging is perfect too, so Selecto Coffee's sandwiches are great for takeout.

Selecto Coffee sandwich packed for takeout

They're also running a Naver receipt review event~

A café with 24-hour printing at Sinnonhyeon Station

Selecto Coffee Sinnonhyeon Branch 24 Auto Brew has a "24 AUTO PRINT" unmanned pay-per-use multifunction printer for printing, copying and scanning. Instructions for using it are posted in the shop.

Unmanned pay-per-use multifunction printer at Selecto Coffee Sinnonhyeon
Instructions for printing, copying and scanning on the unmanned printer
Inside Selecto Coffee Sinnonhyeon Branch 24 Auto Brew

Where it is

Selecto Coffee Sinnonhyeon Branch 24 Auto Brew Cafe셀렉토커피 신논현점 24 오토브루 카페

31 Gangnam-daero 79-gil, Seocho-gu, Seoul, South Korea (1st floor)서울특별시 서초구 강남대로79길 31 1층

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Local places · Cafés