Hongdae hair salon volume magic and layered C-curl perm: Obeumua

In short

Obeumua Hongdae Branch (오브무아 홍대점) is a hair salon a 5-minute walk from Exit 1 of Hongik University Station in Mapo, Seoul. After 6 months away from salons, with messy ends left by repeated straightening and perms, the writer had volume magic straightening on top and a layered C-curl perm underneath at Obeumua Hongdae Branch. A hair test came first, and two stylists working together made the perm fast and left the ends neat. For a natural, set-style look this autumn, the layered C-curl at Obeumua Hongdae Branch is worth considering.

Front view of the finished layered C-curl hair

Good to know

Location
2F, 32-22 Donggyo-ro 23-gil, Mapo-gu, Seoul; 5-minute walk from Hongik University Station Exit 1
Opening hours
10:30 AM–7:00 PM
Last booking
Perms by 6:00 PM; treatments, color and cuts by 6:30 PM
Parking
Salon lot behind JC Donggyo Building; if full, use a nearby paid lot (fee not covered); no parking outside your appointment time
Cuts
Women's cut from ₩35,000, men's cut from ₩30,000, bangs trim from ₩7,000
Perms
Heat perm from ₩190,000, cold perm from ₩110,000, volume magic from ₩190,000, magic setting perm from ₩210,000
Color
Full color from ₩120,000, root touch-up from ₩60,000, ombré/balayage from ₩220,000
Hair treatments
Essential clinic from ₩60,000, Renaissance clinic from ₩70,000, repair clinic from ₩190,000
Price reference
₩35,000 ≈ $26 · ₩30,000 ≈ $22.5 · ₩7,000 ≈ $5.2 (2026-10-03)

as written by the visitor on Sep 28, 2026

Autumn woman incoming! Once autumn hits, my hair starts feeling like such a hassle, and I found myself wishing for a set that looks natural without much effort..!!! So I went looking and found a layered-perm favorite, Obeumua in Hongdae, haha.

Getting to Obeumua Hongdae Branch and parking

Obeumua Hongdae Branch is a 5-minute walk from Exit 1 of Hongik University Station, on the 2nd floor of 32-22 Donggyo-ro 23-gil, Mapo-gu, Seoul. For parking, you can use the dedicated lot behind JC Donggyo Building.

  • If the dedicated lot is full, use a nearby paid parking lot
  • Fees for the paid lot are not reimbursed
  • No parking outside of your salon visit hours

Obeumua Hongdae Branch business hours and booking cutoff

Obeumua Hongdae Branch opens at 10:30 AM and closes at 7:00 PM. You can book perms until 6:00 PM, and clinic, color, and cut services until 6:30 PM.

Obeumua Hongdae Branch services and prices

Women's cuts at Obeumua Hongdae Branch start from ₩35,000, and volume magic straightening starts from ₩190,000. Prices can vary depending on technique and hair condition, so I'd recommend checking with the salon for an exact quote.

  • Cut: Women's cut from ₩35,000 / Men's cut from ₩30,000 / Fringe cut from ₩7,000
  • Perm: Heat perm from ₩190,000 / Cold perm from ₩110,000 / Volume magic from ₩190,000 / Magic setting from ₩210,000
  • Color: Full color from ₩120,000 / Root color from ₩60,000 / Ombre·balayage from ₩220,000
  • Clinic: Essential clinic from ₩60,000 / Renaissance clinic from ₩70,000 / Recovery clinic from ₩190,000
Interior of Obeumua Hongdae Branch
Tidy service area inside Obeumua Hongdae Branch
Clean interior design of Obeumua Hongdae Branch

What's the vibe like inside Obeumua Hongdae Branch?

The inside of Obeumua Hongdae Branch was so tidy and clean, I loved it!!! My stylist was also super kind, haha.

6 months without a salon: volume magic on top + layered C-curl underneath

The service I got at Obeumua Hongdae Branch this time was volume magic straightening on top, combined with a layered C-curl perm curling the underlayer. I'd been avoiding the salon for about 6 months because of repeated straightening and perms, and as a result my ends got messy and my old layers had grown out and didn't look pretty anymore ㅠㅠ So I got this combination done, haha.

Before shot of layered hair with messy ends

At the start, they carefully tested whether straightening and the C-curl would work well on my hair, which made me trust them even more 🥹🥹🥹

Steam, hair care, and massage during the shampoo

This is the shampoo area at Obeumua Hongdae Branch! They did steam treatment and hair care here too, haha. Even during the shampoo, they weren't just washing — they kept checking if anything felt uncomfortable, and the massage was so satisfyingly refreshing.

Shampoo area at Obeumua Hongdae Branch
Calmer hair after volume magic straightening on top

Calmer, healthier-looking hair from just the volume magic on top

First, can you see how calm and much healthier my hair looks with just the top volume magic done ㅠㅠ I was already super satisfied at this point, haha.

Layered C-curl perm process on the underlayer

Fast C-curl thanks to two stylists working together

They curled the C-curl this carefully, and with two stylists working together, the whole process moved really fast!!!

The result of the layered C-curl at Obeumua Hongdae Branch

The moment of truth — result shots!

Finished result of volume magic and layered C-curl
Layered C-curl result with neatened ends

Tada, it turned out so neat ㅠ Compared to the before, the ends in particular looked so much cleaner and I loved it!!

Neatly finished ends of the layered C-curl

Even from the front the curl sits well, and I got exactly the layered curl I wanted, so I was so happy!!

Front view of the finished layered C-curl hair

I liked it so much I took another shot..☺️

If it's your first visit to Obeumua Hongdae Branch for an autumn refresh

Everyone's probably feeling a bit sentimental now that it's autumn — how about changing up the mood with your hair? My stylist was quick and so kind, so if this is your first visit to Obeumua Hongdae Branch, I'd recommend requesting the same stylist!!

Layered C-curl hair after the service at Obeumua Hongdae Branch

Where it is

Obeumua Hongdae Branch오브무아 홍대점

32-22 Donggyo-ro 23-gil, Mapo-gu, Seoul, South Korea서울특별시 마포구 동교로23길 32-22 2층 오브무아

Open in Google Maps

Local places · Hair & beauty salons