Sinnonhyeon café before a meetup: Blue Mountain & ricotta, Selecto

In short

Selecto Coffee Sinnonhyeon Branch 24 Auto Brew Cafe is a 24-hour bakery café about 200m from Exit 1 of Sinnonhyeon Station in Seocho, Seoul. With spare time before an appointment in Seocho during a Seoul trip, the writer ordered Mocha and Blue Mountain americanos (₩3,800 each) and a ricotta cheese sandwich (₩7,600), and enjoyed each bean's distinct aroma and the sandwich's mild, plain bread. With roomy seating, outlets and an unmanned print zone, Selecto Coffee Sinnonhyeon is a good café for a short stop or some work near Sinnonhyeon Station.

Atmosphere inside Selecto Coffee Sinnonhyeon

Good to know

Getting there
Sinnonhyeon Station Exit 1 · 3-min walk (store listing, Oct 6, 2026)
Location
1st floor, 31 Gangnam-daero 79-gil, Seocho-gu, Seoul; about 200m from Exit 1 of Sinnonhyeon Station
Weekday hours
Staffed 08:00–22:00, unmanned 22:00–08:00 (open 24 hours)
Weekend hours
Staffed 10:00–21:00, unmanned 21:00–10:00 (open 24 hours)
Mocha americano
₩3,800
Blue Mountain americano
₩3,800
Ricotta cheese sandwich
₩7,600
Americano beans
Choice of Mocha, Blue Mountain, Ethiopia, Geisha or decaf (sugarcane process)
Ordering
Kiosk
Amenities
Solo seats, outlets by the windows, 24-hour unmanned print zone (printing, copying, scanning), separate men's and women's restrooms inside, outdoor terrace
Price reference
₩3,800 ≈ $2.8 · ₩7,600 ≈ $5.7 (2026-10-10)

as written by the visitor on Jul 21, 2026

Where is Selecto Coffee Sinnonhyeon?

Selecto Coffee Sinnonhyeon Branch is a big bakery café about a 200m walk from Exit 1 of Sinnonhyeon Station. I'm having a great time visiting Seoul, and today I had business in Seocho. I had a little time left before my appointment, so I dropped into Selecto Coffee near Sinnonhyeon Station.

Exterior of Selecto Coffee Sinnonhyeon Branch near Sinnonhyeon Station
Entrance of Selecto Coffee Sinnonhyeon Branch

A 24-hour café near Sinnonhyeon Station: good for laptop work or meetings?

This is a 24-hour auto brew café, and the inside is really spacious, so it's perfect for laptop work or get-togethers. There are solo seats too, so it seems great for studying or some time to yourself, a nice hangout near Sinnonhyeon Station!

Since it's such a good laptop café, there's also a 24-hour unmanned print zone! You can print, copy and even scan. It's really hot and humid these days, so spending time in a cool café like this sounds like a good idea.

Spacious interior and 24-hour unmanned print zone at Selecto Coffee Sinnonhyeon

An outdoor terrace with a camping feel

Besides the indoor space, the outdoor terrace has seats with a camping vibe. It was too hot in the summer daytime, so nobody was using it, but they say it's a lovely, relaxed spot in the evening after sunset, or in spring and fall. There's lighting too, so it seems especially nice at night.

Camping-style outdoor terrace seats at Selecto Coffee Sinnonhyeon
Lit outdoor terrace at Selecto Coffee Sinnonhyeon

What are the seasonal menu items?

Spring season is a bit past, but you can still get the spring menu's Matcha Strawberry Blossom Latte and Matcha Peach Blossom Latte! There are also summer drinks that suit the season: the Red Boost with hibiscus and the Red Black Ade. They're refreshing on a hot summer day, so they'd be nice to try as seasonal drinks.

Selecto Coffee spring seasonal matcha blossom latte menu
Selecto Coffee summer hibiscus drink menu

How varied are the bakery items and drinks?

Selecto Coffee Sinnonhyeon is known as a great bakery spot near Sinnonhyeon Station. With bagels, sandwiches, salt bread (salted butter rolls), cakes and more, it works for a light meal or for dessert with a drink.

Bakery display with bagels and salt bread at Selecto Coffee Sinnonhyeon

The drinks are really varied too: coffee, lattes, signature drinks, short coffees, juices, ades, blended drinks and tea. From americanos to cream lattes, there are basics and trendy drinks alike, so it seems like a place you could visit again and again.

Drink menu board at Selecto Coffee Sinnonhyeon

Choose your americano from 5 kinds of beans

When you order an americano at Selecto Coffee, you can pick your favorite from 5 kinds of beans.

  • Mocha: cherry-like chocolate notes and a heavy body
  • Blue Mountain: fruity sweetness and a juicy body
  • Ethiopia: subtle acacia notes and fruity acidity
  • Geisha: the bean called the coffee given by the gods
  • Sugarcane Process: decaf
Selecto Coffee's five americano bean options
Flavor notes for each Selecto Coffee bean

Sandwiches made to order

Selecto Coffee is famous for its sandwiches too! There are many kinds of fresh sandwiches that are simple yet filling for busy modern people. They're made as soon as you order, so they taste extra fresh. Some aren't in the display case, but you can still order them.

Sandwich menu at Selecto Coffee Sinnonhyeon

How are the seats, outlets and restrooms?

The window seats have outlets, so they're good for laptop work. The seats are well spaced, so it feels comfortable, and the restrooms are inside, separate for men and women, and clean, which made this café really convenient. It's good for studying alone and handy for laptop work.

Window seats with outlets at Selecto Coffee Sinnonhyeon
Widely spaced seating at Selecto Coffee Sinnonhyeon
Solo seats and tables inside Selecto Coffee Sinnonhyeon

Order at the kiosk, and there are cup bingsu too

You order at a kiosk, where you pick your drinks and bakery items once more. They had a variety of cup bingsu (shaved ice dessert) that would be great on a hot day like this, but since this is a café with so many kinds of beans, I decided to choose from the coffees.

Ordering kiosk at Selecto Coffee Sinnonhyeon
Cup bingsu and menu selection screen at Selecto Coffee Sinnonhyeon

What are the opening hours?

The hours are split into staffed and unmanned periods. Monday to Friday it's staffed 08:00–22:00 and unmanned 22:00–08:00; on weekends it's staffed 10:00–21:00 and unmanned 21:00–10:00. It's a staffed café from morning to evening and unmanned from night to dawn, a 24-hour café you can use at your ease.

How do the Mocha and Blue Mountain americanos and the ricotta cheese sandwich taste?

  • Mocha americano ₩3,800
  • Blue Mountain americano ₩3,800
  • Ricotta cheese sandwich ₩7,600
Mocha and Blue Mountain americanos with a ricotta cheese sandwich

After some thought, I ordered a Mocha americano, a Blue Mountain americano and a ricotta cheese sandwich. The Mocha americano is a rich cup with notes of chocolate, cacao, honey and cherry, and the Blue Mountain americano has notes of milk chocolate, dried plum and almond.

Table with two americanos from different beans and a sandwich

Since the two coffees use different beans, the aromas were varied and I could really enjoy the coffee. There are many kinds of sandwiches, but the fresh ricotta cheese sandwich seemed best to eat with coffee. Go find your own coffee and sandwich combo, everyone~

Selecto Coffee ricotta cheese sandwich

The ricotta cheese sandwich was packed with crunchy vegetables, soft, slightly sweet-and-sour ricotta, and a sauce that ties everything together, and it was really delicious! It's not too heavy, so it was easy to eat.

Cross-section of a sandwich with vegetables and ricotta cheese
Ricotta cheese sandwich generously filled with sauce

And the bread here is special: mild and not tough! It's nutty and mild, and chewy rather than tough, so anyone could enjoy it. It comes out quickly after you order, so it would be fine to stop by during the busy lunch rush too.

Coffee and sandwich spread at Selecto Coffee Sinnonhyeon

A Sinnonhyeon Station café I want to spend time at on the terrace next time

Next time I visit Seoul, I want to come when it's not so hot and spend time on the outdoor terrace. The atmosphere is lovely, and it seems like a place to relax without worrying about other people's eyes.

Atmosphere inside Selecto Coffee Sinnonhyeon

Selecto Coffee Sinnonhyeon, the bakery spot near Sinnonhyeon Station! During staffed hours, enjoy fragrant coffee from Selecto's special beans, and during unmanned hours, enjoy it the easy way~

Where it is

Selecto Coffee Sinnonhyeon Branch 24 Auto Brew Cafe셀렉토커피 신논현점 24 오토브루 카페

31 Gangnam-daero 79-gil, Seocho-gu, Seoul, South Korea서울특별시 서초구 강남대로79길 31 1층

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Local places · Cafés