Paju date café: dawn-auction melon snow bingsu at Fruit Forest

In short

Fruit Forest Paju Direct Store is a fresh-fruit bingsu (shaved ice) café on Dolgoji-gil, in the Simhaksan food alley in Paju, Gyeonggi. On a midsummer date, the melon snow bingsu arrived looking like a whole melon sliced over the ice, finished with ice cream and cube cheese. Fruit Forest selects and ripens its own fruit from the first auction at dawn each day, and that fruit quality alone makes Fruit Forest worth a return visit.

The full melon snow bingsu set on the table at Fruit Forest

Good to know

Location
144 Dolgoji-gil, floors 1–3, Paju, Gyeonggi (Simhaksan food alley)
Parking
Plenty of parking space
Seating
From two-seat tables to group tables; up to 100 people including the terrace
Pets
Not allowed indoors; dogs welcome on the terrace only
What we ordered
Melon bingsu (topped with ice cream and cube cheese)
Most popular
Fresh mango snow bingsu
Also available
Fresh fruit for sale, group orders, fruit cups and fruit gift sets

as written by the visitor on Aug 12, 2026

Wasn't it just way too hot last week..🥵 I was out on a date and looking for something cool to beat the heat, and I stumbled onto a really delicious bingsu spot, so I brought back a review! Today I'm writing up my visit to Fruit Forest, a bingsu place in Paju!

Melon snow bingsu, the signature dish at Fruit Forest Paju Direct Store

Where Fruit Forest is in Paju, and parking

Fruit Forest is located on Dolgoji-gil, in the Simhaksan food alley in Paju. There are so many good restaurants around Simhaksan that it's a great spot to swing by for dessert after a meal! It's also close to the restaurant of Chef Im, the chef who's currently hot from the show Culinary Class Wars, so it'd be nice to explore both as part of a Simhaksan date course :)

Exterior of Fruit Forest in the Simhaksan food alley
The Fruit Forest Paju Direct Store building and surrounding street
The spacious parking area in front of Fruit Forest

We drove there ourselves, and the way wasn't hard to find at all. Best of all, there was plenty of parking space, so we could visit comfortably without worrying about parking.

Inside Fruit Forest: group tables and the dog-friendly terrace

The inside of Fruit Forest felt clean and modern overall. Sunlight poured in cheerfully through the floor-to-ceiling windows, and the whole space felt airy rather than cramped.

The clean, modern interior of Fruit Forest
Sunlight streaming into the café through floor-to-ceiling windows

Seating ranged from 2-person tables to group tables, and they run group seating for up to 100 people including the terrace, so it looked like a great spot not just for dates but also for family gatherings or group meetups.

Café seating with both 2-person and group tables
The spacious main hall at Fruit Forest, suited to group visits

And a note for anyone visiting with a dog! Dogs aren't allowed indoors, but they are welcome on the terrace 🐶 There's also a cute fruit mural on one side of the store, which made for a nice photo spot :)

The dog-friendly terrace at Fruit Forest
A cute fruit mural photo zone on one side of the café

Fruit Forest's bingsu menu and how the fruit is chosen at dawn

Fruit Forest has a wide variety of bingsu (shaved ice) menus made with fresh fruit. The fresh mango snow bingsu in particular is the popular pick, and plenty of people around me were ordering it when I visited. The idea of enjoying sweet fresh mango like what you'd eat in Southeast Asia was tempting, but that day I was craving melon, which was in season, so I ordered the melon bingsu 🍈

Fruit Forest's menu board listing fresh-fruit bingsu
Menu listing showing fresh mango snow bingsu and other bingsu options

The showcase on one side of the store was packed full of various fresh fruits. They apparently join the first auction every dawn, hand-select the fruit themselves, ripen it properly, and then cut it fresh the moment an order comes in.

The store's showcase filled with fresh fruit
Display shelf of selected, ripened fruit

And the fruit isn't only served in bingsu or drinks — you can also buy the fresh fruit itself. Since the sweetness and quality are so high, apparently a lot of people buy it to take home :) They also do group orders, cup fruit, and fruit gift sets, so it seems worth using for gifts or when preparing for an event.

The fruit-for-sale corner, where whole fresh fruit can be purchased
Display of cup fruit and fruit gift sets

How does the melon snow bingsu taste, and how big is it?

The moment Fruit Forest's melon bingsu arrived, I was honestly surprised by the visual first. It genuinely looked like an entire melon had been sliced up and piled on top 🍈 Ice cream and cube cheese were also piled on top, which made it much more interesting to eat than just melon on its own.

Fruit Forest's melon snow bingsu piled high with melon
Melon bingsu topped with ice cream and cube cheese
Close-up of the melon snow bingsu toppings

What satisfied me most was still the taste of the melon itself. It wasn't underripe and crunchy at all — it was pleasantly soft, still juicy, and genuinely very sweet.

Juicy melon slices atop snow-white shaved ice
Melon bingsu portioned out into a separate bowl for sharing

The portion itself was pretty generous too, but because the melon was sweet and the shaved ice wasn't overly sweet, before I knew it I'd basically finished the whole thing haha. They also gave us an extra bowl to portion it out, which made sharing easy, and it's the kind of thing I'll think of whenever I want a cool, proper fresh-fruit dessert on a hot day :)

Verdict on Fruit Forest: what worked and what didn't

✅ The good — True to being a fruit-focused café, the melon's own sweetness and texture were genuinely great, and the balance between the snow ice and the fruit was spot on, so it was delicious right down to the last bite. The store is spacious and parking is generous too, making it easy to visit.

The full melon snow bingsu set on the table at Fruit Forest

❌ The not-so-good — There wasn't really anything I was disappointed by!

🔁 Would I go back — Yes! Next time I definitely want to try the popular fresh mango bingsu too. Since they hand-select and ripen the fruit themselves, I'm looking forward to trying their other fruit bingsu too.

  • Anyone who loves bingsu piled high with fresh fruit
  • Anyone looking for a dessert café after a meal around Simhaksan
  • Anyone looking for a spacious café good for family or group visits

A Paju bingsu spot I want to revisit for the fruit quality alone, Fruit Forest 🍈 On hot days like these, a cool bowl of bingsu alone can totally lift your mood :) If you love bingsu piled high with fruit, I think it's worth a visit.

Melon bingsu and the café atmosphere at Fruit Forest in Paju

Where it is

Fruit Forest Paju Direct Store과일의숲 파주직영점

144 Dolgoji-gil, 1st–3rd floors, Paju-si, Gyeonggi-do, South Korea경기도 파주시 돌곶이길 144 1,2,3층 과일의숲

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Local places · Cafés