Paju date café: dawn-auction melon snow bingsu at Fruit Forest
In short
Fruit Forest Paju Direct Store is a fresh-fruit bingsu (shaved ice) café on Dolgoji-gil, in the Simhaksan food alley in Paju, Gyeonggi. On a midsummer date, the melon snow bingsu arrived looking like a whole melon sliced over the ice, finished with ice cream and cube cheese. Fruit Forest selects and ripens its own fruit from the first auction at dawn each day, and that fruit quality alone makes Fruit Forest worth a return visit.

Good to know
- Location
- 144 Dolgoji-gil, floors 1–3, Paju, Gyeonggi (Simhaksan food alley)
- Parking
- Plenty of parking space
- Seating
- From two-seat tables to group tables; up to 100 people including the terrace
- Pets
- Not allowed indoors; dogs welcome on the terrace only
- What we ordered
- Melon bingsu (topped with ice cream and cube cheese)
- Most popular
- Fresh mango snow bingsu
- Also available
- Fresh fruit for sale, group orders, fruit cups and fruit gift sets
as written by the visitor on Aug 12, 2026
Wasn't it just way too hot last week..🥵 I was out on a date and looking for something cool to beat the heat, and I stumbled onto a really delicious bingsu spot, so I brought back a review! Today I'm writing up my visit to Fruit Forest, a bingsu place in Paju!

Where Fruit Forest is in Paju, and parking
Fruit Forest is located on Dolgoji-gil, in the Simhaksan food alley in Paju. There are so many good restaurants around Simhaksan that it's a great spot to swing by for dessert after a meal! It's also close to the restaurant of Chef Im, the chef who's currently hot from the show Culinary Class Wars, so it'd be nice to explore both as part of a Simhaksan date course :)



We drove there ourselves, and the way wasn't hard to find at all. Best of all, there was plenty of parking space, so we could visit comfortably without worrying about parking.
Inside Fruit Forest: group tables and the dog-friendly terrace
The inside of Fruit Forest felt clean and modern overall. Sunlight poured in cheerfully through the floor-to-ceiling windows, and the whole space felt airy rather than cramped.


Seating ranged from 2-person tables to group tables, and they run group seating for up to 100 people including the terrace, so it looked like a great spot not just for dates but also for family gatherings or group meetups.


And a note for anyone visiting with a dog! Dogs aren't allowed indoors, but they are welcome on the terrace 🐶 There's also a cute fruit mural on one side of the store, which made for a nice photo spot :)


Fruit Forest's bingsu menu and how the fruit is chosen at dawn
Fruit Forest has a wide variety of bingsu (shaved ice) menus made with fresh fruit. The fresh mango snow bingsu in particular is the popular pick, and plenty of people around me were ordering it when I visited. The idea of enjoying sweet fresh mango like what you'd eat in Southeast Asia was tempting, but that day I was craving melon, which was in season, so I ordered the melon bingsu 🍈


The showcase on one side of the store was packed full of various fresh fruits. They apparently join the first auction every dawn, hand-select the fruit themselves, ripen it properly, and then cut it fresh the moment an order comes in.


And the fruit isn't only served in bingsu or drinks — you can also buy the fresh fruit itself. Since the sweetness and quality are so high, apparently a lot of people buy it to take home :) They also do group orders, cup fruit, and fruit gift sets, so it seems worth using for gifts or when preparing for an event.


How does the melon snow bingsu taste, and how big is it?
The moment Fruit Forest's melon bingsu arrived, I was honestly surprised by the visual first. It genuinely looked like an entire melon had been sliced up and piled on top 🍈 Ice cream and cube cheese were also piled on top, which made it much more interesting to eat than just melon on its own.



What satisfied me most was still the taste of the melon itself. It wasn't underripe and crunchy at all — it was pleasantly soft, still juicy, and genuinely very sweet.


The portion itself was pretty generous too, but because the melon was sweet and the shaved ice wasn't overly sweet, before I knew it I'd basically finished the whole thing haha. They also gave us an extra bowl to portion it out, which made sharing easy, and it's the kind of thing I'll think of whenever I want a cool, proper fresh-fruit dessert on a hot day :)
Verdict on Fruit Forest: what worked and what didn't
✅ The good — True to being a fruit-focused café, the melon's own sweetness and texture were genuinely great, and the balance between the snow ice and the fruit was spot on, so it was delicious right down to the last bite. The store is spacious and parking is generous too, making it easy to visit.

❌ The not-so-good — There wasn't really anything I was disappointed by!
🔁 Would I go back — Yes! Next time I definitely want to try the popular fresh mango bingsu too. Since they hand-select and ripen the fruit themselves, I'm looking forward to trying their other fruit bingsu too.
- Anyone who loves bingsu piled high with fresh fruit
- Anyone looking for a dessert café after a meal around Simhaksan
- Anyone looking for a spacious café good for family or group visits
A Paju bingsu spot I want to revisit for the fruit quality alone, Fruit Forest 🍈 On hot days like these, a cool bowl of bingsu alone can totally lift your mood :) If you love bingsu piled high with fruit, I think it's worth a visit.

Where it is
144 Dolgoji-gil, 1st–3rd floors, Paju-si, Gyeonggi-do, South Korea경기도 파주시 돌곶이길 144 1,2,3층 과일의숲





