Hongdae café by floor-to-ceiling windows: fig soufflé, Think Fruit

In short

Think Fruit is a soufflé dessert café on Wausan-ro 29-gil in Hongdae, Mapo, Seoul. Meeting a friend at a floor-to-ceiling window seat, the writer ordered a fig soufflé (20,000 won), an iced americano and an iced matcha latte topped with Häagen-Dazs ice cream. The Think Fruit fig soufflé, piled high with figs and pillowy soft, was the most memorable part of the visit.

Main photo of the fig soufflé and drinks at Think Fruit in Hongdae

Good to know

Getting there
Hongik Univ. Station Exit 7 · 5-min walk (store listing, Oct 6, 2026)
Address
1F, 14-12 Wausan-ro 29-gil, Mapo-gu, Seoul
Opening hours
11:00–22:00 (last order 21:00)
Fig soufflé
₩20,000
Iced americano
₩5,500
Iced matcha latte
₩8,000 (topped with Häagen-Dazs ice cream)
Soufflé wait
Made to order, about 20–30 minutes
Seating
Window seats by floor-to-ceiling glass, well-spaced tables
Price reference
₩20,000 ≈ $15 · ₩5,500 ≈ $4.1 · ₩8,000 ≈ $6 (2026-10-07)

as written by the visitor on Oct 4, 2026

Today I'm introducing a Hongdae dessert café called Think Fruit, where I stopped by because I had plans with a friend in Hongdae! I was looking for somewhere with good desserts and coffee, and ended up enjoying a fig soufflé that looked delicious from the very first glance, plus a matcha latte topped with Häagen-Dazs ice cream. I'll go through them one by one~! Let's get started!

Main photo of the fig soufflé and drinks at Think Fruit in Hongdae
Intro photo of the visit to Think Fruit, a Hongdae dessert café

Think Fruit location and opening hours

Think Fruit (띵크프룻) is at 14-12 Wausan-ro 29-gil, Mapo-gu, Seoul, on the 1st floor.

Exterior of Think Fruit on Wausan-ro 29-gil

Think Fruit is open 11:00 - 22:00, with last order at 21:00.

Inside Think Fruit
Clean, cozy interior of Think Fruit
Interior details at Think Fruit
Seating and atmosphere inside Think Fruit
Sunlit floor-to-ceiling window area at Think Fruit

What is the atmosphere like at Think Fruit?

Thanks to the floor-to-ceiling windows, sunlight pours in and the Hongdae dessert café feels open, clean and cozy. The windows are huge, so you get a refreshing view of the outside.

The tables by the window are spaced generously, which made it easy to settle in comfortably with coffee and dessert.

Window-side table seats at Think Fruit
Menu-related photo at Think Fruit

What we ordered at Think Fruit, and the prices

  • Fig soufflé ₩20,000
  • Iced americano ₩5,500
  • Iced matcha latte ₩8,000
Table with the ordered fig soufflé and drinks
Fig soufflé and drink set at Think Fruit

How long is the wait for the soufflé?

Think Fruit makes its soufflés the moment you order, so expect about 20–30 minutes! After the wait, our drinks and the soufflé finally arrived!

Iced americano at Think Fruit

The iced americano

The iced americano at Think Fruit was cool and nutty, so it went well with dessert. It's just the kind of flavor I like, which made me even happier with it 🖤

Iced matcha latte topped with Häagen-Dazs ice cream
Vertical photo of the iced matcha latte at Think Fruit

What does the iced matcha latte with Häagen-Dazs taste like?

The iced matcha latte (₩8,000) at Think Fruit comes topped with Häagen-Dazs ice cream, so it has a charm all its own compared with a regular matcha latte! The soft, sweet ice cream mellows the slightly bitter matcha flavor, and it works almost like a dessert.

You get the signature aroma of matcha along with the sweetness of the ice cream, so I think people who like sweet drinks will love it.

Think Fruit fig soufflé piled with figs

Think Fruit fig soufflé review

The thing I was looking forward to most at Think Fruit was the fig soufflé (₩20,000)! It was piled high with figs, and honestly it looked delicious from the very first look.

Häagen-Dazs ice cream sat on top too, so being able to eat figs, ice cream and soufflé in one bite was a big plus.

Fig soufflé served with Häagen-Dazs ice cream
Close-up of the fig soufflé

The texture of the fig soufflé

Above all, the texture of the fig soufflé at Think Fruit was really impressive. It was so fluffy and pillowy that it gave softly under my fork, and it was so tender in the mouth.

The sweetness of the cream on the soft soufflé, plus the figs together, made a lovely combination. If you like figs, all those figs piled on top should make it even more satisfying!

Enjoying the fluffy fig soufflé

Who is Think Fruit in Hongdae recommended for?

At this Hongdae dessert café I enjoyed an iced americano, a matcha latte and a fig soufflé. The soufflé was loaded with figs and topped with Häagen-Dazs ice cream, so it looked great, and above all I remembered that fluffy, tender texture.

If you love fig desserts or want to try a different kind of soufflé, I'd recommend Think Fruit as a place to relax with tasty drinks and sweet desserts 💖

Where it is

Think Fruit띵크프룻

14-12 Wausan-ro 29-gil, Mapo-gu, Seoul, South Korea서울특별시 마포구 와우산로29길 14-12 1층

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Local places · Cafés