Saenae hair salon bob perm for hair that won't hold a perm: Anew Hair
In short
Anew Hair Songpa Jamsil Branch is a hair salon about a 5-minute walk from Exit 4 of Saenae Station in Songpa, Seoul. After growing her hair long for over a year, the blogger had it cut into a bob and got a bob perm combining a regular perm and a setting perm on hair that doesn't take perms well, done in about 1 hour 30 minutes. With natural, flowing curls that didn't puff up and held well, Anew Hair Songpa Jamsil Branch is worth a return visit.

Good to know
- Getting there
- Jamsilsaenae Station Exit 4 · 3-min walk (store listing, Oct 6, 2026)
- Location
- About a 5-minute walk from Exit 4 of Saenae Station
- Booking
- Reservations available on Naver
- Amenities
- Drinks provided, parking available
- Service received
- Bob cut + bob perm (regular perm and setting perm combined)
- Perm time
- About 1 hour 30 minutes
as written by the visitor on Jul 18, 2026
From long hair to a bob: why I went back to Anew Hair Songpa Jamsil
I cut off my long hair and got a bob perm at Anew Hair Songpa Jamsil Branch in Saenae. The perm I got here last year lasted so well that I came back this time too.
Honestly, this bob was a decision I thought about for a long time. Since getting married I'd kept a bob or mid-length cut, but for the past year or so I'd only had light trims while growing my hair out.

Long hair had its charm, but it felt more and more stifling over time. Washing and drying took forever, and my hair kept feeling like it was in the way day to day. So this time I made up my mind and went for the bob.
But a bob changes completely depending on the cut and the perm, so I felt choosing the salon was really important.


The place that naturally came to mind was Anew Hair Songpa Jamsil Branch, where I was happy with my service last year.
Booking and visit info for Anew Hair Songpa Jamsil Branch
- About a 5-minute walk from Exit 4 of Saenae Station
- Naver reservation available
- Drinks provided
- Parking available

After my last visit the perm held really well, and the curls stayed natural over time, so I trusted them enough to come back.
The bob that suits me vs. the bob I want: how was the consultation?
I was torn between an S-curl, a CS-curl and a vintage perm, so at the consultation I told them all my candidates and asked them to design something to fit my face shape. The stylist set the direction by considering my face shape, hair type and even my usual styling habits.
What I agonized over most in deciding on this bob perm was which style would suit me best. I searched through lots of styles, wondering whether to do an S-curl bob perm, a CS-curl bob perm, or the vintage perm that's popular these days. So during the consultation I told them every style I'd been considering and asked them to design whatever suited my face shape and vibe best.
Before


After listening carefully to my opinion, the designer proposed a design that also took into account my face shape, hair type and the way I usually style. Rather than just recommending whatever is trendy, they gave careful advice on what would suit me best, which really impressed me.
Key points of the bob perm at Anew Hair Songpa Jamsil Branch
This service was a bob cut plus a bob perm, and the perm was a design combining a regular perm and a setting perm.
- Bob cut
- Bob perm
- Design combining a regular perm and a setting perm
Instead of doing just a regular perm or just a setting perm, they mixed the two methods as needed, considering my hair condition and the curl I wanted.
What I liked most: a cut checked bit by bit
The first thing I was happy with was the cut.


Rather than taking off a lot of length at once, they cut very carefully, checking little by little. My hair is also the kind that doesn't take perms well, so they handled the process with extra care to get the curls to come out nicely.



Because of all this, I felt I could trust them the whole way through.
Will a bob perm come out natural on hair that doesn't hold perms?
The bob perm I got at Anew Hair Songpa Jamsil Branch came out with curls that weren't puffy and flowed naturally from the start. The perm took about 1 hour 30 minutes.


A badly done bob perm can puff up and give you what people call "triangle gimbap hair" (a triangular, rice-ball-shaped silhouette), but this time there was none of that. By combining the regular perm and setting perm well, they made curls that stay lively yet flow naturally from the start.

It doesn't look overly curly; it has a soft, natural vibe even without styling, which made me even happier. Above all, even though my hair is the kind that resists perms, the curls came out beautifully, and I was really satisfied with the result.
The perm took about 1 hour 30 minutes, and they explained that the trend these days is not to leave perms on for long~ Some overdone places take 3 to 4 hours, so I loved how fast this was, and I think my hair was much less damaged because of it!
After


Comparing the photos, the cut and perm alone changed my whole vibe so much. The volume is there, and with the naturally flowing curls it feels much lighter and more polished.
Verdict: was the Anew Hair Songpa Jamsil bob perm worth a return visit?

Once again I felt glad I came back. Beyond simply giving me a pretty perm, I especially liked that they thought through the design that suits me best, considering my face shape, hair type and everyday styling.
If you're thinking about a bob, want a recommendation for a bob perm that suits you, or want a perm that looks natural and lasts, I recommend booking a consultation at Anew Hair Songpa Jamsil Branch.
Where it is
5 Ollimpik-ro 12-gil, Building 1, 3rd floor, Songpa-gu, Seoul, South Korea서울특별시 송파구 올림픽로12길 5 1동 3층





