Saenae hair salon mid-length magic straight perm for puffy crown: Anew

In short

Anew Hair Songpa Jamsil Branch is a hair salon in Jamsil Saenae, Songpa, Seoul. A magic setting done 5 months earlier had loosened from the crown and left the writer's mid-length hair puffy, so after a cut the stylist applied a magic straight perm separately to the crown and the lower section, keeping the volume while smoothing the texture. The hair now looks neat just by drying it at home, cutting morning styling time, a satisfying result at Anew Hair Songpa Jamsil Branch.

Finished mid-length magic straight perm at Anew Hair Songpa Jamsil Branch

Good to know

Getting there
Jamsilsaenae Station Exit 4 · 3-min walk (store listing, Oct 6, 2026)
Services
Cut + magic straight perm, treatment
Straightening solution time
About 1 hour for both stages (writer's estimate)
Opening hours
Tue–Thu 10:30–20:30, Fri–Sun 10:00–20:00
Closed
Every Monday
Address
3F, Building 1, 5 Ollimpik-ro 12-gil, Songpa-gu, Seoul

as written by the visitor on Jul 13, 2026

Main photo of the visit to Anew Hair Songpa Jamsil Branch, a hair salon in Jamsil Saenae

Frizzy mid-length hair: why I went to Anew Hair Songpa Jamsil Branch

I booked a volume magic (a Korean straightening perm) at Anew Hair Songpa Jamsil Branch, a hair salon in Jamsil Saenae. My unruly hair had been stressing me out for a long time, and styling it every day was not easy.

Anew Hair Songpa Jamsil Branch, visited after booking a volume magic

How did the magic perm consultation go?

Before the treatment, my designer at Anew Hair Songpa Jamsil Branch checked my current hair condition carefully.

Hair condition checked by the designer before the treatment

I'd had a magic setting 5 months earlier, but at the crown it had loosened a lot, and overall my hair was puffed up and unruly. We talked through the style and the kind of change I wanted while looking at photos, and considering my hair condition, we decided on a magic straight perm.

Inside Anew Hair Songpa Jamsil Branch
Neatly organized Anew Hair Songpa Jamsil Branch

The atmosphere at Anew Hair Songpa Jamsil Branch

While I waited, I looked around, and the whole salon felt tidy and fresh. For me, how clean a hair salon is tells you whether the basics are covered, and Anew Hair's Jamsil branch was so well organized that I trusted it even more.

Tidy treatment area at Anew Hair Songpa Jamsil Branch
Clean interior of Anew Hair Songpa Jamsil Branch

With only the crown loosened, how was the solution applied?

For the magic straight perm, the designer first cut my hair to the length I wanted, then applied the solution. The old magic setting was still there, but the crown had loosened a lot, so in the first stage the magic solution went on from the crown down about 10 cm, followed by heat treatment.

First magic solution applied to the crown, then heat treatment

After about 40 minutes for the first stage, the second magic solution was applied to the rest of the lower section, followed by heat treatment again. Counting both stages, the magic solution work took about 1 hour, I think.

Magic solution work in progress, first and second stages
Waiting after the second magic solution on the lower section

A shampoo room divided by curtains

The shampoo room at Anew Hair Songpa Jamsil Branch was also clean and well kept. There are curtains in the middle of the room, so privacy is considered even when several people use it at once. It felt like a place that pays attention to the small details.

Curtain-divided shampoo room at Anew Hair Songpa Jamsil Branch

Just from the shampoo, my hair already looked noticeably calmer, and I was really happy. The magic work was still to come, but seeing the frizz gone already made me satisfied ❤️

Calmer hair after shampoo, before the magic straightening

How careful was the magic straightening work?

Then the magic work properly began. The designer kept checking my hair condition while

Magic straightening process, strand by strand

straightening it strand by strand, very carefully. I was impressed by how meticulous the work was 👍 Magic is a long treatment and can easily get boring, but she explained the progress along the way and kept checking whether I was comfortable, so I could relax through it.

When she finished the magic, I was really happy the moment I looked in the mirror. The frizzy, puffed-up hair was gone, and a calm, naturally falling mid-length style was done.

Calm mid-length hair after the magic treatment is finished

After the neutralizing step, she did one more treatment, and finally dried my hair and finished the style.

Mid-length magic perm finished with treatment and blow-dry
Finished mid-length magic straight perm style
Smoothed texture after the magic straight perm
Finished mid-length magic straight perm at Anew Hair Songpa Jamsil Branch

Is mid-length hair too flat after a magic straight perm?

The magic straight perm at Anew Hair Songpa Jamsil Branch kept the natural volume and only tidied the texture. Magic can often feel too stuck to the head, but this time it didn't, which I liked even more.

Before and after comparison of the magic straight perm

Before the treatment, my hair was frizzy and puffed up all over, so it was hard to style. Afterward the texture was much calmer and shinier, and especially the lift at the crown was naturally smoothed out, giving that clean look mid-length hair has.

Mid-length hair with the crown lift smoothed after the treatment

Washing and drying it at home

I washed and dried my hair myself at home, and styling was really easy. Before, even after blow-drying, my hair would stick out and puff up and stress me out, but now just drying it settles naturally, so my morning prep time is much shorter.

If frizzy hair and styling are your worry, I recommend booking a consultation at Anew Hair Songpa Jamsil Branch, a hair salon in Jamsil Saenae. It was a satisfying visit that freed me from hair styling stress for the first time in a while and gave me a happy change!!!

Anew Hair Songpa Jamsil Branch opening hours

  • Tue–Thu: 10:30 – 20:30
  • Fri–Sun: 10:00 – 20:00
  • Closed every Monday
  • Address: 5 Ollimpik-ro 12-gil, Songpa-gu, Seoul, South Korea (1st building, 3rd floor)

Where it is

Anew Hair Songpa Jamsil Branch어뉴헤어 송파잠실점

5 Ollimpik-ro 12-gil, Songpa-gu, Seoul, South Korea (1st building, 3rd floor)서울특별시 송파구 올림픽로12길 5 1동 3층

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