Hongdae Korean restaurant for gomtang lunch: Doonjeong Hongdae

In short

Doonjeong Hongdae Direct Branch is a Korean restaurant about 200 m from Hongik University Station Exit 1 in Mapo, Seoul. I had clear gomtang, yukhoe bibimbap, and a half portion of dressed beef with my son for lunch. The clean, odor-free broth and lightly seasoned beef with minari were the highlights for me.

Doonjeong menu information for a lunch visit

Good to know

Address
1F, 183-12 Donggyo-ro, Mapo-gu, Seoul, South Korea (서울 마포구 동교로 183-12 1층)
Distance from station
About 200 m from Hongik University Station Exit 1
Hours
11:00–21:00; break time 15:00–17:00 (as stated in the original post)
Parking
Parking in front of the restaurant, as stated in the original post
What we ate
Clear gomtang ₩12,000; yukhoe bibimbap ₩15,000; half portion of dressed beef ₩11,000
Other listed menu prices
Yukjeon ₩17,000; spicy Korean beef gomtang ₩15,000; Korean beef tripe hot pot ₩54,000
Restaurant feature
Open kitchen

as written by the visitor on Sep 2, 2026

I went to Doonjeong Hongdae Direct Branch (도온정 홍대직영점) in Seoul to have lunch with my son. I had heard its gopchang jeongol (tripe hot pot) was well known and considered visiting for dinner, but we ate during the day to fit my son's schedule.

Doonjeong Hongdae Direct Branch visited for lunch with my son

What was the clear gomtang like?

The clear gomtang was ₩12,000 per bowl. It contained beef shank, and the broth was clear and clean without any off smell. Both my son and I especially liked the gomtang broth during this meal.

Clear gomtang eaten at Doonjeong Hongdae Direct Branch
Doonjeong gomtang with clear broth and beef shank

My son said it was delicious and that he would come back with his girlfriend. I did not have much of an appetite that day, but the broth's clean taste stayed with me.

Food ordered for lunch at Doonjeong

The dressed beef we ordered was a half portion, but it still felt generous. The fresh taste of minari (water parsley) made it a good accompaniment to the gomtang.

Doonjeong dressed beef ordered with gomtang

How close is it to Hongik University Station, and what was it like inside?

The address is 1F, 183-12 Donggyo-ro, Mapo-gu, Seoul, South Korea, and it is about 200 m from Hongik University Station Exit 1. The hours listed in the original post were 11:00–21:00, with a break time of 15:00–17:00, and parking was listed as being in front of the restaurant.

Doonjeong Hongdae Direct Branch near Hongik University Station

Once I walked inward from Exit 1, the area felt relatively quiet. At the restaurant, I also saw a notice that it had been selected by the Blue Ribbon Survey for two consecutive years.

Doonjeong in an inner alley near Hongik University Station

Inside, the atmosphere was comfortable, and the staff greeted us warmly. From the open kitchen, I could see food being plated.

Comfortable interior of Doonjeong Hongdae Direct Branch
Doonjeong interior with an open kitchen

What were the lunch menu and prices like?

That day, we ordered clear gomtang, my son's favorite yukhoe bibimbap (raw beef mixed rice), and a half portion of dressed beef. The menu prices listed in the original post are as follows.

Doonjeong menu information for a lunch visit
  • Clear gomtang: ₩12,000
  • Yukhoe bibimbap: ₩15,000
  • Half portion of dressed beef: ₩11,000
  • Yukjeon (pan-fried beef): ₩17,000
  • Spicy Korean beef gomtang: ₩15,000
  • Korean beef tripe hot pot: ₩54,000

Kimchi and kkakdugi (cubed radish kimchi) came as side dishes. The kkakdugi was not overly fermented, which suited my taste.

Kimchi and kkakdugi served with a Doonjeong lunch

I was satisfied with the gomtang as a ₩12,000 bowl for lunch. We also ate yukhoe bibimbap, but the clear gomtang broth was what impressed me most.

A bowl of gomtang eaten for lunch at Doonjeong
Doonjeong lunch with gomtang and yukhoe bibimbap

How was the dressed beef with gomtang?

The dressed beef was beef shank tossed with vegetables including minari and onion. The seasoning was not strong and suited my taste.

Dressed beef shank with minari and onion

It was also comfortable to eat while talking with my son. It was nice to have lunch together before shopping and walking around Hongdae.

Lunch at Doonjeong Hongdae Direct Branch with my son
Lunch at Doonjeong during a Hongdae outing

Looking at the menu, I thought it would also be nice to come for a drink at dinner. The Korean beef tripe hot pot was ₩54,000 and seemed less burdensome than elsewhere, but I did not try it that day.

Meal dishes ordered at Doonjeong Hongdae Direct Branch

I added a half portion of dressed beef because I thought gomtang alone might feel a little lacking, and the two dishes went well together.

Half portion of dressed beef ordered with gomtang

With the dressed beef alongside the clear broth, I felt full while still feeling light. It is the combination I would choose again from that meal.

Dressed beef eaten with Doonjeong gomtang
Doonjeong lunch with gomtang and dressed beef

How was lunch with family during a Hongdae outing?

The lunch was more memorable because I had it while chatting with my son during my visit to Seoul. We went to a café afterward, and in the evening I returned to Hongdae with my daughter to shop and watch a performance.

Doonjeong Hongdae Direct Branch lunch with family
Doonjeong Hongdae Direct Branch visited during a Seoul outing
Blue Ribbon Survey notice at Doonjeong in Hongdae

At the time of my visit, the Exit 1 side where the restaurant is located felt quieter than the Exit 9 side. Next time, I would like to come for dinner and try the tripe hot pot that I did not have this time.

Blue Ribbon Survey notice at Doonjeong Hongdae Direct Branch

Where it is

Doonjeong Hongdae Direct Branch (도온정 홍대직영점)도온정 홍대직영점

1F, 183-12 Donggyo-ro, Mapo-gu, Seoul, South Korea (서울 마포구 동교로 183-12 1층)서울특별시 마포구 동교로 183-12 1층

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