Sinnonhyeon café in Seocho: meeting space and salmon sandwich, Selecto

Selecto Coffee Sinnonhyeon at a glance

❗️Overall review of my Selecto Coffee visit❗️

Selecto Coffee is a 24-hour bakery café with great access from Sinnonhyeon Station — perfect for solo laptop work or 'cafe-going' (working from a café)!

▶️ What did I order? Smoked salmon sandwich 8,500 Mocha americano 3,800 Geisha americano 3,800

▶️ Nearest subway? 3-minute walk from Sinnonhyeon Station Exit 1

▶️ Business hours? Open 24 hours

Open 24 hours, staffed by day and kiosk-only later, with snowflake bingsu in summer

Selecto Coffee runs 24 hours, switching between staffed and unmanned depending on the time of day, so it's good to visit anytime.

They also sell bingsu (shaved ice dessert) made with cool snow-flake ice, perfect for hot summer days.

There are 2 kiosks at the entrance so you can easily check the menu, order, and pay.

They say if you write a Naver receipt review, you can get a slice of cake or macarons depending on the amount spent.

This 24-hour Sinnonhyeon café lets you pick from 5 kinds of coffee beans so you can drink to your taste.

What is on the menu at Selecto Coffee Sinnonhyeon?

The menu and prices also show on the monitor above the counter, and there's even a carrot orange and other cleanse juices you can drink for a healthier option.

Bakery café Selecto Coffee has simple snacks to enjoy with coffee or drinks, plus slice cakes, salt bread, and bagels.

They also sell salads and sandwiches for a simple, healthy meal — you can check the sandwiches in the showcase behind the counter.

The sandwiches are packed with fresh ingredients and vegetables and come at a reasonable price — great value.

The simple sandwiches with fillings between slices of bread would make a good snack too.

During unmanned hours, you just use the dedicated unmanned kiosk, and simple snacks and bakery items are still ready to go even then.

Inside Selecto Coffee Sinnonhyeon: group room and solo study desks

Comfortable and cozy, Selecto Coffee has plush chairs that make sitting a pleasure.

Further inside, there's also a separate space where a group can sit together for meetings or gatherings.

This 24-hour Sinnonhyeon café is also great for cafe-going, with solo study seats and window-facing seats well laid out.

Outlets are well placed throughout the café, so it's great for laptop work too, hehe.

How did the coffee taste at Selecto Coffee Sinnonhyeon?

Once your order is ready, they call your order number at the counter and you pick it up :)

I picked the popular mocha and geisha beans, and you can clearly tell they're different just by the color of the coffee.

The mocha, true to its name, has a solid, heavy chocolate aroma and low acidity — an easy, comfortable coffee to drink.

I don't know coffee that well, but Selecto Coffee also has geisha, the so-called 'god-given coffee' that I end up picking wherever I see it.

On a hot day, sipping an iced americano in a comfortable, cool interior really is a small healing moment.

Smoked salmon sandwich, 8,500 won

The sandwich, packed with smoked salmon and plenty of fresh vegetables, comes in a neatly wrapped package that I liked.

Maybe because of that, there were customers ordering sandwiches in bulk for takeout or delivery too.

The sandwich bread is fluffy and soft and light — there's nothing better to have for brunch!

How to get to Selecto Coffee Sinnonhyeon

Selecto Coffee Sinnonhyeon Branch 24 Auto Brew Cafe / 31 Gangnam-daero 79-gil, Seocho-gu, Seoul, South Korea, 1st floor, a 3-minute walk from Sinnonhyeon Station Exit 1.