Seohae home goods store for a steamer multipot: On Saenghwal
In short
On Saenghwal (온생활) is a two-floor group-buy home goods store right by Exit 4 of Seohaegucheong Station in Seohae, Incheon. The writer browsed On Saenghwal's autumn displays, where electric blankets took center stage, bought a multipot to use as a steamer, and parked in the Seohaegucheong 4 Second Annex Lot behind the store, which is free for 1 hour on weekdays. On Saenghwal is a handy neighborhood shop for picking up almost anything the house needs in one cheap trip.

Good to know
- Getting there
- Seohae-gu Office Station Exit 4 · 1-min walk (store listing, Oct 6, 2026)
- Hours
- Daily 9:30–22:00
- Location
- Seonmin Building, 1st and 2nd floors, 57 Tagok-ro, Seohae, Incheon (1-minute walk from Exit 4 of Seohaegucheong Station)
- Parking
- Free parking at the IBK Bank lot across the street; the Seohaegucheong 4 Second Annex Lot behind the store is free for 1 hour on weekdays
- Toy discount
- 15% off toy purchases of ₩5,000 or more
- Rubber gloves
- About ₩2,100, sold by size
- Delivery
- Heavy items delivered on purchases of ₩30,000 or more
- Price reference
- ₩5,000 ≈ $3.7 · ₩2,100 ≈ $1.6 · ₩30,000 ≈ $22.5 (2026-10-15)
as written by the visitor on Oct 12, 2026


On Saenghwal (온생활) is the home goods store in Seohae, Incheon that I visit whenever the house needs something, haha. There are lots of everyday-goods shops near Seohaegucheong Station, Daiso included, so it's easy to hop between several, but On Saenghwal is the one I go to most often.
On Saenghwal opening hours and location
On Saenghwal is open daily 9:30–22:00, at 57 Tagok-ro, Seohae, Incheon, Seonmin Building, floors 1 and 2.
Getting to On Saenghwal and parking

The store is a 1-minute walk from Exit 4 of Seohaegucheong Station on Incheon Subway Line 2. Public transport access is excellent, so coming by subway is a good option!
For parking, you can reportedly park for free at the IBK Bank lot across from the store. But I've read reviews saying the entrance is narrow, so I park at the Seohaegucheong 4 Second Annex Lot right behind the store, haha. It's free for up to 1 hour on weekdays, so if you're looking for somewhere to park, maybe give it a try?
On Saenghwal store layout: a two-floor group-buy shop


On Saenghwal is split over two floors, haha. Since it runs on group buying, I guess that's how it can keep prices low. It sells not just household goods but also food like eggs, frozen food and drinks, so it's worth comparing prices with nearby markets and supermarkets before you buy!

The first floor isn't as big as the second, but it has things lots of people buy, like stationery, sunglasses and cosmetics, haha.


Group-buy alerts and 15% off toys
If you want notifications about On Saenghwal's group buys, scan the QR code in the store. Toys priced ₩5,000 or more get 15% off too, so it might be a good place to visit with kids?


How do On Saenghwal's prices compare with Daiso?
Rubber gloves are about ₩2,100 and sold by size, so the price isn't much different from Daiso. Health foods like herbal juices (jeup) were also on sale cheaply as group-buy items.


Autumn electric blankets and a steamer multipot
In summer, things like electric fans were the main display, but with the cold season coming, electric blankets are now front and center at On Saenghwal! Multipots were also on sale cheaply, so I bought one to use as a steamer, haha.


The store is big and the selection wide, so you can assume they have pretty much everything you need at home!

From pet supplies to toilet paper and paper towels
They even have a wide range of pet supplies and treats, so pet owners might want to stop by too?



Toilet paper (3-ply) and paper towels were cheap too, so I decided to buy them next visit~


Cookware like frying pans and butane gas, plus cleaning supplies
They sell lots of cooking tools too, like frying pans, butane gas and mortars, so it seemed not bad for people in the restaurant business to visit as well.


Of course there were cleaning supplies, and Tefal frying pans were sold pretty cheaply, so I wondered whether to buy one!

There were also meal kits, like Gyodong Foods yukgaejang (spicy beef soup), cheap because they're group-buy items, haha. I thought they'd be nice to just heat up easily at home!
Overall verdict on On Saenghwal near Seohaegucheong Station
Whenever I need something, I visit On Saenghwal, the Seohae, Incheon home goods store with so many options. Different items come in every time and the range is so huge that it's also nice to wander around as a stroll after a meal.
With so many group-buy goods, there were plenty of real bargain finds, so people who enjoy hunting for those will probably be even happier. Also, heavy items are delivered for purchases of ₩30,000 or more, so it looked great for elderly people in the neighborhood too!
Where it is
57 Tagok-ro, Seohae, Incheon, South Korea (Seonmin Building, floors 1 and 2)인천광역시 서해구 탁옥로 57 선민빌딩 1층,2층






