Tween girls' fall t-shirt at Apple Smile, a Hoehyeon kids' shop

With the weather getting chilly lately, a lot of you are probably sorting through your kids' fall and winter clothes. I was going through my daughter's clothes and realized everything she wore last year is now way too small. Kids really do grow overnight, don't they? So this weekend I went shopping in Namdaemun Market, famous for having tons of cute clothes from kids' to junior lines.

When you come to Namdaemun Market, there are so many kids' clothing shops it can be hard to know where to go. So today I'm introducing a shop that's perfect for elementary school girls' and junior clothes shopping — Apple Smile, located inside the Bureodeng kids' clothing shopping center in Namdaemun.

How to walk from Hoehyeon Station to Apple Smile, unit 12 at Bureodeng

Apple Smile is at 14 Namdaemunsijang 8-gil, Bureodeng Kids' Clothing unit 12. Come out of the Hoehyeon Station exit, turn right at CITY EI, and walk a little way down the kids' clothing street to find the main entrance of Bureodeng. Go inside and look for unit 12 — you'll quickly spot Apple Smile with its colorful, charming display.

Inside Apple Smile: shop layout and the 2026 collection

As soon as I arrived at Apple Smile, unit 12 in Bureodeng, the APPLE SMILE 2026 Collection poster hanging at the entrance caught my eye. It was full of clean yet cozy outfit ideas — check shirts, hoodie zip-ups, layered vests — timeless but stylish.

Why Apple Smile stocks so much for elementary girls and juniors

I really want to recommend Apple Smile especially to anyone looking for junior clothes or elementary school girls' outfits in Namdaemun. Once kids start elementary school, colorful kids' clothes start feeling a bit too childish, but adult sizes don't fit yet — so shopping gets tricky. Apple Smile was full of stylish, trendy designs exactly right for that age group.

The classic, slightly vintage-feel check shirts had colors perfect for the season, great for layering. The tops with a bustier-style silhouette and a fresh red color accent were also so cute. Cap hats, beanies, and patches were displayed alongside the clothes too, which made it easy to put together a full coordinated outfit.

I took my time looking around and touched the actual fabric — it had great stretch and finished seams, so it looked really comfortable for a kid to move around in. There were so many pretty outfits that I spent a long time deciding, but I happily picked out a t-shirt I loved.

The t-shirt back home, plus Apple Smile's hours and closing day

At Apple Smile, unit 12 in Bureodeng, I could feel the owner's kindness even in how neatly she packaged my purchase, which made the whole shopping trip feel great. When I unfolded it again at home, the fabric was sturdy enough that it doesn't look like it'll pill — I'm very happy with it.

If you're planning fall and winter clothes shopping for your kid, or looking for junior daily outfits, definitely visit Apple Smile at Bureodeng unit 12 in Namdaemun, which has plenty of elementary school girls' and junior line clothes.

• Bureodeng Kids' Clothing unit 12, Apple Smile
• Hours: daily 10:00 - 17:00 / closed Sundays
• 14 Namdaemunsijang 8-gil, Jung-gu, Seoul, South Korea