Seohae home goods store for ₩11,500 pajamas, Cleanbags: On Saenghwal

In short

On Saenghwal (온생활) is a large discount home goods store right outside Exit 4 of Seogucheong Station in Seohae, Incheon, taking up part of the 1st floor and the entire 2nd floor. Stopping by on a household errand, the writer found a pajama set for ₩11,500 that had cost over ₩15,000 on Coupang, browsed ₩8,200 group-buy trays of jumbo eggs, ₩900 IVE sticker pieces and ₩550 squishies, then bought genuine Cleanwrap Cleanbags in several sizes. The verdict: On Saenghwal is good value and fun to browse, with even live fish that Daiso doesn't sell.

Fish supplies corner with tropical fish and tanks at On Saenghwal

Good to know

Getting there
Seohae-gu Office Station Exit 4 · 1-min walk (store listing, Oct 6, 2026)
Location
1-minute walk from Exit 4 of Seogucheong Station; part of the 1st floor and all of the 2nd floor of Seonmin Building (the Olive Young building)
Hours
Daily 9:30–10:00 (as written in the original post)
Parking
Free parking at the IBK (Industrial Bank of Korea) lot across the street
Payment and delivery
Local currency accepted; delivery for orders of ₩30,000 or more
Pajama set
₩11,500 (over ₩15,000 on Coupang, according to the writer)
Jumbo eggs, 1 tray
₩8,200 through the group buy
Stationery and small items
IVE sticker pieces ₩900, squishy toy ₩550
Toy discount
15% off toys priced ₩5,000 or more
Extra discount
7% off for writing a receipt review
Price reference
₩11,500 ≈ $8.6 · ₩15,000 ≈ $11.5 · ₩8,200 ≈ $6.2 (2026-10-12)

as written by the visitor on Jul 5, 2026

What is On Saenghwal near Seogucheong Station like?

On Saenghwal is a big discount home goods store a one-minute walk from Exit 4 of Seogucheong Station in Incheon. As a conscientious kangaroo-tribe member (a grown-up still living with their parents), I buy whatever household essentials I'm asked to pick up right away 😉 I was near Seogucheong Station, spotted this totally legit home goods store, On Saenghwal, and here is the post.

  • Address: 57 Tagok-ro, Seohae, Incheon, Seonmin Building, 1st and 2nd floors
  • How to get there: 1 minute on foot from Exit 4 of Seogucheong Station
  • Hours: daily 9:30–10:00 (as written in the original post)
  • Parking: free at the Industrial Bank of Korea lot across the street
  • Local currency accepted / delivery available (₩30,000 or more)
On Saenghwal store information and exterior at Seogucheong Station

On Saenghwal takes up part of the 1st floor and all of the 2nd floor of the Olive Young building right in front of Exit 4. Every bit of that big space is filled with home goods, so it's a really big store.

Inside the 1st and 2nd floor home goods store at On Saenghwal
Home goods shelves in the spacious On Saenghwal store
Home goods section in the large On Saenghwal store
Home goods on display inside On Saenghwal

These days going to Daiso is just part of life. There used to be home goods discount stores and DC Mart-type places here and there, but most of them have vanished 😢 Then I found On Saenghwal, which has held its spot for a long time!

Shelves with an old-school feel at On Saenghwal
Daily necessities section at On Saenghwal
Kitchenware shelves at On Saenghwal
A wide variety of products for each item type at On Saenghwal
Household goods section display at On Saenghwal
Electronics and home goods section at On Saenghwal

What can you buy at On Saenghwal?

On Saenghwal has everything for running a home: daily necessities, kitchenware, even electronics! It has a warm, old-school vibe. Haha. Best of all, there's a huge variety within each type of item, so you can choose to suit your taste and purpose.

Even live fish that Daiso doesn't have

On Saenghwal even has live fish, which Daiso doesn't 🐟🐠🐡!!!!!! Fish tanks, tropical fish, sponge filters, oxygen pumps, aquatic plants and more fish supplies. It really was a home goods store with everything!!!

Fish supplies corner with tropical fish and tanks at On Saenghwal

Is the On Saenghwal pajama set cheaper than Coupang?

A cute pajama set I'd seen online was ₩11,500 at On Saenghwal 🍒 It was over ₩15,000 on Coupang! There are tangerine-shaped pajamas too 🍊

₩11,500 pajama set sold at On Saenghwal
Tangerine-shaped pajamas at On Saenghwal

On Saenghwal groceries and group-buy egg prices

On Saenghwal seems to be a go-to for food and groceries too: foods like kimchi and meal kits were already fully booked, with even waitlist pickup dates posted. 😲

Kimchi and meal kit reservation and waitlist notice at On Saenghwal

In this era of high prices, when a tray of eggs has broken ₩10,000... with On Saenghwal's group buy, a tray of jumbo eggs is ₩8,200!!!! 🥚

On Saenghwal group-buy jumbo eggs, ₩8,200 a tray
Stationery and small items corner at On Saenghwal
Idol-related stationery products at On Saenghwal
Shelves of cute small items at On Saenghwal

Stationery and small items under ₩1,000, plus toy discounts

In On Saenghwal's stationery and small-items corner, IVE sticker pieces are ₩900 and a squishy toy (malangi) is just ₩550!!!!! There are idol-related items and lots of cute, pretty little things, and I got totally lost browsing, lol 👀 Some items are under ₩1,000, so you can shop without any pressure.

₩900 IVE sticker pieces at On Saenghwal
₩550 squishy toy at On Saenghwal

On Saenghwal also has lots of baby and toddler products and toys big and small in every type, and toys of ₩5,000 or more are on a 15% super sale!!! Not even from tens of thousands of won, but from ₩5,000, which is amazing. Lol

15% off toy corner at On Saenghwal

Genuine Cleanwrap Cleanbags from On Saenghwal

Today's must-grab item is a kitchen essential, Cleanwrap's Cleanbag! The real deal!! Cleanbag is the best-known brand of plastic bags, and there are lots of fakes with similar names and copied designs.

Cleanwrap Cleanbags in the kitchenware corner at On Saenghwal

This is the Cleanbag from Cleanwrap Co., Ltd.! Even if something is called Cleanbag, it may be from a different company or just a cheap non-food-grade plastic bag, so be sure to check.

On Saenghwal doesn't stock cheap mass-produced stuff and sells Cleanwrap's Cleanbag as kitchenware, so no worries, I grabbed them right away in various sizes 🫶

Cleanwrap Cleanbags in several sizes bought at On Saenghwal

On Saenghwal 7% receipt review discount

On Saenghwal is a place that stacks discounts on discounts!!! Leave a receipt review and you get a whole 7% off, so scoop up the great finds and hot items and get the discount too for complete thrifty shopping 💗 It was a day at Seogucheong with unexpected sights and finds.

Overall verdict

A place packed with great-value household goods, so much that it seems to have everything. Even things Daiso doesn't carry, so the variety makes browsing fun too! A home goods paradise where thrifty shopping starts with items under ₩1,000: highly recommend 💙On Saenghwal💙, the big discount home goods store in Seo-gu, Incheon ✨

Where it is

On Saenghwal온생활

57 Tagok-ro, Seohae, Incheon, South Korea (Seonmin Building, 1st and 2nd floors)인천광역시 서해구 탁옥로 57 선민빌딩 1층,2층

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