Camping-chair terrace café in Sinnonhyeon: Geisha & Mocha, Selecto

In short

Selecto Coffee Sinnonhyeon Branch 24 Auto Brew Cafe is a 24-hour hybrid café, part staffed and part unmanned, near Sinnonhyeon Station Exit 1 in Seocho, Seoul. The writer ordered an iced Geisha Blend and a hot Mocha Blend (₩3,800 each) plus a smoked salmon sandwich (₩9,500), and looked around the interior and the pebble-floored outdoor terrace. Selecto Coffee Sinnonhyeon is a good Sinnonhyeon Station café for a refreshing iced Geisha and a nutty hot Mocha alongside a filling salmon sandwich.

Main photo of Selecto Coffee Sinnonhyeon Branch 24 Auto Brew Cafe

Good to know

Getting there
Sinnonhyeon Station Exit 1 · 3-min walk (store listing, Oct 6, 2026)
Location
1st floor, 31 Gangnam-daero 79-gil, Seocho-gu, Seoul (202 m from Sinnonhyeon Station Exit 1, a 3-minute walk)
Hours
Open 24 hours
Weekdays
Staffed 08:00–22:00 / unmanned 22:00–08:00
Weekends
Staffed 10:00–21:00 / unmanned 21:00–10:00
Iced Geisha Blend
₩3,800
Hot Mocha Blend
₩3,800
Smoked salmon sandwich
₩9,500
Seating
Chairs with backrests and group tables, window bar seats, outdoor terrace with camping chairs and tables
Price reference
₩3,800 ≈ $2.9 · ₩9,500 ≈ $7.2 (2026-10-21)

as written by the visitor on Oct 21, 2026

Main photo of Selecto Coffee Sinnonhyeon Branch 24 Auto Brew Cafe

Selecto Coffee Sinnonhyeon Branch 24 Auto Brew Cafe is a spot on the Sinnonhyeon Station streets I'd happily go back to. Even a short stay here feels like a pleasant little pause. It's a place worth revisiting, and today again I'm following the coffee aroma to find a small bit of happiness.

Where is Selecto Coffee Sinnonhyeon and what are its hours?

Selecto Coffee Sinnonhyeon Branch 24 Auto Brew Cafe is on the 1st floor of 31 Gangnam-daero 79-gil, Seocho-gu, Seoul, 202 m from Sinnonhyeon Station Exit 1, about a 3-minute walk. It is open 24 hours: on weekdays it's staffed 08:00–22:00 and unmanned 22:00–08:00, and on weekends staffed 10:00–21:00 and unmanned 21:00–10:00.

Exterior and the camping-chair terrace

The café has a bright, pleasant feel, and the big windows let you see inside. The bright orange "selecto" sign stands out and looks clean.

Exterior of Selecto Coffee Sinnonhyeon with its orange selecto sign

Around the side~ there's a wide outdoor terrace with a pebble floor, set with camping chairs and tables so you can enjoy your drink outside too. Let's head inside~

Pebble-floored outdoor terrace beside Selecto Coffee Sinnonhyeon

What is the seating like inside Selecto Coffee Sinnonhyeon?

Open the door and step in~ the inside feels warm and cozy, open and friendly. There are all kinds of seating areas~

Interior of Selecto Coffee Sinnonhyeon seen from the entrance

Toward the back there are comfortable chairs with backs and plenty of group tables, great for a relaxed rest. By the windows there are bar seats, good for sitting alone or getting some work done.

Seating area inside Selecto Coffee Sinnonhyeon
Group tables and chairs at Selecto Coffee Sinnonhyeon

The showcase at the main counter~ holds neatly arranged cake slices and bagels, and the menu board is clearly laid out.

Main counter and showcase at Selecto Coffee Sinnonhyeon
Menu board at the counter of Selecto Coffee Sinnonhyeon

The fridge in the middle of the shop is stocked with all kinds of sandwiches~ and a cute display table of baked sweets catches the eye. Shall we look at the menu?

Sandwich fridge at Selecto Coffee Sinnonhyeon
Baked sweets display table at Selecto Coffee Sinnonhyeon

Selecto Coffee Sinnonhyeon menu and what I ordered

The menu at Selecto Coffee Sinnonhyeon is very, very varied~ coffee and espresso, coffee variations (lattes), non-coffee lattes and tea, frappes and smoothies, sparkling ades and juices, plus bakery and desserts. With the always-friendly guidance, here's what I ordered today.

  • Iced Geisha Blend ₩3,800
  • Hot Mocha Blend ₩3,800
  • Smoked salmon sandwich ₩9,500

A cold coffee, a hot coffee and a hearty sandwich, all prepared quickly~ let's taste them one by one.

Ordered items: Geisha Blend, Mocha Blend and smoked salmon sandwich

How does the smoked salmon sandwich (₩9,500) taste?

Selecto Coffee's smoked salmon sandwich puts smoked salmon, fresh vegetables and tomato between soft bread, and it's just bursting with freshness~

Selecto Coffee smoked salmon sandwich
Sandwich with smoked salmon, vegetables and tomato

It comes cut in half, easy to eat and a good match for coffee. The salmon's richness, the crunch of the vegetables and the sauce come together in a light, lovely balance in every bite. It's filling enough to be a meal on its own.

Smoked salmon sandwich served cut in half
Smoked salmon sandwich next to coffee
Cross-section of the smoked salmon sandwich

What does the iced Geisha Blend (₩3,800) taste like?

The iced Geisha Blend (ICE) is a coffee that feels refreshing from the very first sip. It's subtle and clean in the mouth. A sweet aftertaste lingers long after you drink, giving a fresh feeling that lifts your mood too.

A glass of Selecto Coffee iced Geisha Blend
Cold iced Geisha Blend coffee

What does the hot Mocha Blend (₩3,800) taste like?

The hot Mocha Blend (HOT) comes in a warm cup and feels even cozier. Sipping slowly and savoring the gently spreading coffee aroma, you notice another soft charm that hot coffee has. Served hot, its bittersweet nuttiness wraps around you smoothly, and it was easy to drink alongside the sandwich. Thanks for the meal again today!

Selecto Coffee Mocha Blend in a warm cup

Hoping that on the day we meet again, the same steady coffee aroma and a little happiness will be waiting~ I'm leaving Selecto Coffee Sinnonhyeon with today's calm tucked happily in my heart~♬

Where it is

Selecto Coffee Sinnonhyeon Branch 24 Auto Brew Cafe셀렉토커피 신논현점 24 오토브루 카페

1st floor, 31 Gangnam-daero 79-gil, Seocho-gu, Seoul, South Korea서울특별시 서초구 강남대로79길 31 1층

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Local places · Cafés