Imun-dong bakery: 2cm-sliced loaf and nutty coffee at Easy White Bread
In short
Easy White Bread is a fresh white bread specialty bakery on the ground floor of a large apartment complex's shopping arcade near Oedaeap Station in Imun-dong, Dongdaemun, Seoul. On a weekend morning the writer had a half-size Golden Beurre loaf sliced 2cm thick and picked up a Nutty brewed coffee and blueberry cream cheese; the Golden Beurre loaf was moist with a soft, pull-apart texture even untoasted, and the coffee was nutty with no sourness. Easy White Bread is serious about one thing, its white bread, so on weekends it's best to go early in the morning.
Good to know
- Getting there
- Hankuk Univ. of Foreign Studies Station Exit 1 · 5-min walk (store listing, Nov 9, 2026)
- Address
- Unit A120, 1st floor, Sangga-dong, 120 Imun-ro, Dongdaemun-gu, Seoul (ground floor of the Imun Canvas shopping arcade)
- Getting there
- About a 6-minute walk from Oedaeap Station
- Hours
- Daily, 8:00 a.m.–8:00 p.m.
- Fresh bread out
- 8 a.m.; baked and sold the same day
- Menu
- Fresh white loaf, olive cheese, walnut rye, soboro chestnut chapssaltteok (sweet rice cake) bread, fresh cream castella
- Slice thickness
- Choose 1.5cm, 2cm or 2.5cm
- Brewed coffee
- Choose Nutty, Acidic or Decaf
- Jams and cream cheese
- Strawberry butter jam, blueberry butter jam; blueberry, pecan, honey fig and plain cream cheese
- Event
- Free gift wrapping to celebrate the opening of the Oedae branch
as written by the visitor on May 3, 2026 · not checked with the business
One weekend morning I wanted a slice of bread toasted in butter with an Americano. I remembered Easy White Bread, the bread specialty shop that had just opened near my home, so I went on Saturday, April 25.
How to get to Easy White Bread from Oedaeap Station
Easy White Bread is on the ground floor of a big shopping complex (Imun Canvas) at 120 Imun-ro, Dongdaemun-gu, Seoul, so it's easy to find, and it takes about 6 minutes on foot from Oedaeap Station. Access from the station is very good.
When I pass by on weekend mornings there's often a line, but I went not long after opening, so there was just one person ahead of me. The signage is clean and simple, and the inside gives a very tidy impression.
Easy White Bread menu and ingredients
The menu is simple, built around the basic white loaf, with olive cheese, walnut rye, soboro chestnut rice cake bread and fresh cream castella, so five items in total, it seemed.
What stood out was how stubborn they are about ingredients. To bring out the true flavor of the white loaf, they say they use only EU-certified AOP French butter and animal-based cream. AOP butter is premium butter made only from the milk of cows raised on fresh pasture, and I could taste the difference from the first bite.
How thick should you have your white loaf sliced?
At Easy White Bread I ordered a half-size Golden Beurre loaf, a brewed coffee in the nutty (고소) style, and blueberry cream cheese. They cut the bread for you in the shop, and I liked that you can choose the thickness.
- 1.5cm: light, with butter or jam
- 2cm: best for the bread's own flavor and texture
- 2.5cm: for toast or French toast
I went with 2cm, of course! It's my first visit, so I had to enjoy the bread's true flavor... haha
How do the Golden Beurre loaf and nutty brewed coffee taste?
The Golden Beurre loaf was moist and the layers showed even without toasting, and the nutty brewed coffee had no acidity at all. As soon as I got home I took a bite without toasting it in butter, and it felt different from the very first bite. Moist, with the layers alive!
The butter flavor is so good that I didn't even toast it in butter, just toasted it plain. I thought it would also be great dipped in egg wash as French toast. Eating it with coffee was a wonderful combination, and I couldn't think of a better brunch..!
At bakeries and big bakery chains the coffee is often disappointing, but how is it that this place does coffee well too... A textbook nutty coffee with no acidity at all. Besides the nutty one there are also acidic and decaf options, so you can pick by taste or time of day, which is another plus.
They say the bread comes out at 8 a.m., baked and sold the same day (so good).
Jams and cream cheese at Easy White Bread
Besides bread, Easy White Bread also sells jam and cream cheese. I took photos of the jams and cream cheeses I could see on the day I visited.
- Jam: strawberry butter jam, blueberry butter jam
- Cream cheese: blueberry cream cheese, pecan cream cheese, honey fig cream cheese, plain cream cheese
Free gift wrapping and opening hours at Easy White Bread
The Oedaeap branch of Easy White Bread is also running a free gift wrapping event to celebrate its opening, so keep that in mind!! The gift wrapping is neat and pretty too, so it seems great for giving to someone!!
Easy White Bread is open daily from 08:00 to 20:00. The hours are long, so there's no trouble visiting on a weekend morning or after work on a weekday!
Verdict: is Easy White Bread in Imun-dong worth a visit?
Honestly, Easy White Bread was better than I expected. It's the kind of place where you think, wow, someone can be this serious about one loaf of bread. If you don't go early on a weekend morning you'll have to wait in line, so I recommend going early!
I think it would make a great gift too, so I want my bread-loving friends to try it. If you're passing through Imun-dong, definitely stop by once.
- A brand specializing in white loaves
- Premium ingredients (AOP French butter and animal-based cream)
- Moist, chewy texture that's tasty even untoasted
- Cut to the thickness you want
- Neat packaging that suits gifts
- Great access near Oedaeap Station
Where it is
120 Imun-ro, Sangga-dong, Unit A120, 1st floor, Dongdaemun-gu, Seoul, South Korea서울특별시 동대문구 이문로 120 상가동 1층 A120호
Easy White Bread Oedae: hours, menu and prices →
