Sinjungdong Station bakery: dense, filling loaf, bold drip, Easy White

What is Easy White Bread near Sinjungdong Station?

Easy White Bread Bucheon Sinjung-dong is a newly opened bakery café specializing in saeng-sikppang (plain white loaf) near Sinjungdong Station. My husband (Deunsol) loves plain, mild bread with nothing else in it, like sandwich loaves and morning rolls, so our house never runs out of loaf bread. He recently said he enjoyed a fresh loaf, so today I visited Easy White Bread Bucheon Sinjung-dong.

The white signboard catches your eye from far away. Easy White Bread is a plain-loaf bakery café brand from Bonif, developed into its own brand from the loaf that used to be the signature of Easy Brewing Coffee.

So they sell freshly baked loaves along with Momos brewed drip coffee. Fresh-baked loaf and drip coffee? I highly recommend this combo.

Easy White Bread atmosphere and seating

Step inside Easy White Bread Bucheon Sinjung-dong and the mood is calm,

but in contrast, the smell of yummy bread drifts through the shop and even outside, pulling you in.

Most people take their bread to go, but there are seats inside and soft, sentimental music plays, so you can spend some relaxed time here.

Easy White Bread loaf menu and prices

Besides the basic Golden Beurre loaf, Easy White Bread has olive cheese, rye walnut and gombo-ppang (crackle-top bun) chestnut mochi loaves. All are sold as halves: rye walnut is ₩7,000, and olive cheese and chestnut mochi are ₩8,000.

Cream cheese and jam to pair with the loaves

A plain loaf is good on its own, but jam or cream cheese goes well with it too. There's a good variety: blueberry cream cheese, pecan cream cheese, plain, fig, and jams. Looking at the price board, they also sell them as sets.

How thick should you slice the Golden Beurre loaf?

Golden Beurre is Easy White Bread's best-selling basic loaf, and you can pick your thickness when you take it away. 1.5cm is the average, a good size for spreading butter or jam. 2cm is said to be the most balanced size for enjoying Golden Beurre's own flavor and texture. Over 2.5cm is the thickness cafés usually use for toast or French toast, so it's quite chunky.

Brewed coffee also differs in acidity and body depending on the beans, and you can order decaf or a latte too.

How is Easy White Bread different from other fresh-loaf bakeries?

The strength of Easy White Bread is a fresh loaf baked at set times every day. Lots of places sell plain loaves these days, and they may look alike, but the quality isn't all the same! They use selected ingredients such as French AOP butter and animal-based cream to bring out the bread's deep flavor.

Not just the bread but also the cream cheese uses healthy ingredients with no additives, so it seems fine for kids too. These days everything is "zero, zero," but it feels like additives go in instead of sugar, so even low-sugar and no-sugar claims make me suspicious. Since this is something we eat often and it comes out healthy, I'd say even if it's a bit pricey, don't pinch pennies on health. I can invest this much in myself.

How did the Golden Beurre loaf taste, and how filling was it?

Easy White Bread bakes its loaves with care every day, so they're definitely soft, nutty, mild and delicious.

Maybe because the bread is made by a Master of Bakery, the density is definitely different: tight crumb, mild, and the fullness lasts. I used to bite into one slice of bread on my way to work and by 10 a.m. I was really hungry and struggling. But eating bread like this, even a simple bite, means that even if the morning starts a bit early, I can relax with bread and a cup of coffee and soothe, for a moment, my reluctance to go back to work.

How strong is the machine-brewed drip coffee?

The drip coffee at Easy White Bread Bucheon Sinjung-dong uses more beans than I expected, so I think it suits people who like strong coffee. Personally I found it so fascinating that a brewing machine makes it, and I was curious what it would taste like.

It was packed neatly to go, and my husband and I enjoyed it together. You can buy them separately like this, but bread and coffee make a fantastic combination, and I'm happy to be able to go to a nice café with good coffee.

Easy White Bread Sinjungdong location and opening hours

• Address: 272 Gilju-ro, Wonmi-gu, Bucheon, Gyeonggi, South Korea (Unit 113)
• Hours: Daily 09:00-21:00