Bucheon bakery: afternoon half loaf and pecan cream cheese, Easy White

In short

Easy White Bread's Bucheon Sinjungdong branch is a newly opened fresh-loaf bakery near Sinjungdong Station in Bucheon, Gyeonggi, right next to Ten Percent Coffee. On an afternoon visit, the writer bought a Golden Beurre half loaf (₩6,000) sliced 1.5cm thick and a pecan cream cheese (₩1,500) made with pecans the owner roasts in-house. The gently buttery, not-too-sweet Golden Beurre half loaf was at its best with the pecan cream cheese.

Signature fresh loaf at Easy White Bread Bucheon Sinjung-dong

Good to know

Getting there
Sinjung-dong Station Exit 3 · 4-min walk (store listing, Oct 6, 2026)
Hours
Daily 09:00–21:00
Address
272 Gilju-ro, Wonmi-gu, Bucheon, Gyeonggi
Getting there
10-minute walk from Sinjungdong Station Exit 3
Parking
Parking available nearby
Fresh loaf prices
Whole ₩11,000 / half ₩6,000
What was ordered
Golden Beurre half loaf ₩6,000, pecan cream cheese ₩1,500
Slice thickness
Choose 1.5cm, 2.0cm or 2.5cm
Seating
Small tables and chairs inside
Promotion
Free cream cheese for leaving a Naver receipt review
Price reference
₩6,000 ≈ $4.5 · ₩1,500 ≈ $1.1 · ₩11,000 ≈ $8.2 (2026-10-08)

as written by the visitor on Jul 31, 2026

Signature fresh loaf at Easy White Bread Bucheon Sinjung-dong
  • Recommended for soft sandwich bread
  • If you want really good bread

Where is Easy White Bread in Sinjungdong, Bucheon?

Easy White Bread Bucheon Sinjung-dong (이지화이트브레드) is a fresh-loaf bakery at 272 Gilju-ro, Wonmi-gu, Bucheon, Gyeonggi, open daily from 09:00 to 21:00. It's a 10-minute walk from Exit 3 of Sinjungdong Station, and there's parking nearby.

Easy White Bread inside and out: a bakery using only AOP-certified butter

Exterior of Easy White Bread Bucheon Sinjung-dong

Easy White Bread is really close to Sinjungdong Station. I'd been wondering what was opening next to Ten Percent Coffee, and it turned out to be this soft-loaf bakery, newly opened, so I rushed over to check it out.

Newly opened Easy White Bread near Sinjungdong Station

They bake fresh loaves with carefully chosen ingredients every morning, and you could smell the bread from far away.

Inside Easy White Bread
Tables and chairs inside Easy White Bread

Inside there are a few small tables and chairs, so you can try the bread on the spot and have a coffee too.

Fresh loaves on display at Easy White Bread in the afternoon
Loaves still on the shelf at Easy White Bread in the afternoon

Can you still buy fresh loaves at Easy White Bread in the afternoon?

I visited in the afternoon, and there was still bread left, maybe because they keep baking. Loaves come out in the morning and again in the afternoon, and they prepare enough quantity that you can buy comfortably even on weekends.

Cream cheese sold at Easy White Bread

They also sell cream cheese, which is even better spread on the bread. I bought the pecan cream cheese too. The owner roasts the pecans himself/herself and it isn't very sweet, so it was totally my style.

Sign about AOP butter and same-day production at Easy White Bread
  • AOP-certified French butter
  • Fresh dairy cream
  • Baked and sold the same day

Easy White Bread says it uses AOP-certified French butter. That butter is very expensive, which means the loaf is one whose taste is guaranteed.

Easy White Bread menu and prices

Fresh loaves are ₩11,000 for a whole loaf and ₩6,000 for a half, and they're moist and full of buttery flavor.

Fresh loaves and coffee menu at Easy White Bread

Bread shops usually don't sell coffee, but Easy White Bread does, so it looked great for taking a loaf and a coffee to go. Beyond the plain loaves there's a really wide variety, and lots of jams too, perfect for picking and choosing.

Variety of jams sold at Easy White Bread

If you join the Naver receipt review event, they give you cream cheese too, so definitely take part!

Whole and half loaf price sign at Easy White Bread
  • Whole loaf ₩11,000
  • Half loaf ₩6,000
Slice thickness options at Easy White Bread

How do you choose your slice thickness?

You can pick one of three thicknesses for your loaf: 1.5cm, 2.0cm or 2.5cm.

  • 1.5cm: good with butter and jam
  • 2cm: best for enjoying the Golden Beurre flavor
  • 2.5cm: suited to toast or French toast
Sample slices in front of Easy White Bread

In front of the shop they've cut up plenty of sample slices, so you can taste and chat a little with the owner, which I loved. The owner was so kind and adorable that this walker (no car, just my feet!) was happy just chatting.

Loaf from Easy White Bread cut to 1.5cm

Personally I don't want slices as thick as 2cm, so I asked for 1.5cm, and the owner cut it right there on the spot.

How did the Golden Beurre half loaf and pecan cream cheese taste?

This time I ordered a Golden Beurre half loaf for ₩6,000 and pecan cream cheese for ₩1,500.

Packaged half loaf and pecan cream cheese that were ordered
  • Half loaf ₩6,000
  • Pecan cream cheese ₩1,500
Handmade pecan cream cheese from Easy White Bread

Pecan cream cheese, ₩1,500

The pecan cream cheese was handmade by the owner, who roasts the pecans too. It isn't sweet, and spread on the bread it lifted the loaf's flavor, so good!

Golden Beurre bread spread with pecan cream cheese
Golden Beurre half loaf and pecan cream cheese

Golden Beurre half loaf, ₩6,000

The Golden Beurre half loaf is slightly yellowish rather than white. The butter flavor isn't in-your-face but subtle, which I loved.

Cross-section of the yellowish Golden Beurre half loaf

There's no sweetness at all and the bread is soft, so it seems perfect as a breakfast loaf.

Golden Beurre bread eaten with cream cheese

Golden Beurre with cream cheese spread on top is the perfect pairing, so if you go to Easy White Bread, the cream cheese isn't optional, it's a must-buy!

Where it is

Easy White Bread Bucheon Sinjung-dong이지화이트브레드 부천신중동점

113 272 Gilju-ro, Wonmi-gu, Bucheon, Gyeonggi, South Korea경기도 부천시 원미구 길주로 272 113호

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