Sokcho market tempura, quick morning line, ₩35,000 takeout: Hwangbuja

In short

Hwangbuja Twigim (황부자튀김) is a tempura and squid sundae (stuffed squid) shop inside Sokcho Jungang Market (Sokcho Tourism & Fish Market) in Sokcho, Gangwon, near the market's Hanaro Mart. On a morning visit there were about three groups waiting, but the line moved fast and the staff were friendly; nurungji (scorched rice) squid sundae, nude shrimp and fried squid ordered à la carte came to ₩35,000 for takeout. On a return trip to Hwangbuja Twigim, the nurungji squid sundae, crisp outside and moist inside, is the one to order first.

Exterior of Hwangbuja Twigim in Sokcho Jungang Market

Good to know

Nurungji squid sundae
₩15,000
Nude shrimp (peeled shrimp tempura)
₩10,000
Fried squid
₩10,000
Order total
₩35,000 (3 à la carte items, takeout)
Location
Stalls 26 and 27, Sokcho Tourism & Fish Market, 16 Jungang-ro 147beon-gil, Sokcho, Gangwon State; near the Hanaro Mart inside the market
Hours
8:00am–8:30pm (the regular closing day is listed as either Tuesday or Wednesday, so check before you go)
Seating
Dine-in hall inside the shop, though most customers take out
Parking
Sokcho Tourism & Fish Market public parking lot; a 30-minute parking ticket is offered with purchases of ₩15,000 or more
Wait
About three groups on a morning visit, with fast turnover
Price reference
₩35,000 ≈ $26 · ₩15,000 ≈ $11 · ₩10,000 ≈ $7.5 (2026-10-07)

as written by the visitor on Oct 3, 2026

Where is Hwangbuja Twigim in Sokcho Jungang Market?

Hwangbuja Twigim (황부자튀김) is deep inside Sokcho Jungang Market (Sokcho Tourism & Fish Market), near where you can see the Hanaro Mart. When you're in Sokcho, the market is just too good to walk past, right?

Inside Sokcho Jungang Market

Head into the market and look for the Hanaro Mart, and you'll find it nearby. I was wandering around the market this time too, wondering what to snack on, and Hwangbuja Twigim caught my eye.

Hwangbuja Twigim stall inside Sokcho Jungang Market
Exterior of Hwangbuja Twigim in Sokcho Jungang Market

Is there a morning wait at Hwangbuja Twigim?

I went in the morning, and there were already about three groups waiting in front of Hwangbuja Twigim. The turnover was fast, though, so I didn't wait long.

Honestly, if you search for Sokcho Jungang Market eats, so many places come up that it's hard to choose. I figured, "If it's this busy in the morning, it must be pretty popular," so I joined the line too.

I worried that ordering would take a while with people waiting, but the turnover was surprisingly quick. Above all, the staff were fast and friendly from the moment they took my order, so the wait didn't feel frustrating at all.

People waiting to order in front of Hwangbuja Twigim
Fried food on display at Hwangbuja Twigim
Fried menu items at Hwangbuja Twigim
Display counter at Hwangbuja Twigim
Fried items sold at Hwangbuja Twigim
Inside Hwangbuja Twigim and the ordering area

What I ordered at Hwangbuja Twigim and what it cost

At Hwangbuja Twigim I picked three à la carte items and took out ₩35,000 worth: nurungji squid sundae for ₩15,000, nude shrimp for ₩10,000 and fried squid for ₩10,000. The menu was so varied that choosing just one wasn't easy.

When you're looking at all the different fried foods in a market, you want to try a bit of everything, don't you? Hwangbuja Twigim was the same: there was so much on the menu that picking one thing was hard.

Menu selection at Hwangbuja Twigim

In the end, I mostly chose what I wanted to eat.

  • Nurungji squid sundae ₩15,000
  • Nude shrimp ₩10,000
  • Fried squid ₩10,000

That came to ₩35,000 in total for takeout.

Three à la carte items packed to go from Hwangbuja Twigim

If you're looking for Sokcho Jungang Market eats and want to try a little of several dishes, ordering this way seemed like a good idea.

Takeout fried food from Hwangbuja Twigim
Dine-in hall seating at Hwangbuja Twigim

Can you eat in at Hwangbuja Twigim?

Yes, there's a hall inside Hwangbuja Twigim, so you can eat there. Most customers take out, though.

Inside the hall at Hwangbuja Twigim
Interior space of Hwangbuja Twigim

What does Hwangbuja Twigim's nurungji squid sundae taste like?

The nurungji squid sundae (누룽지오징어순대, ₩15,000) at Hwangbuja Twigim is a regular squid sundae (squid stuffed with noodles and rice) whose surface is griddled on an iron plate for a crispy texture. It was the item I was most curious about in this order.

Nurungji squid sundae from Hwangbuja Twigim

Unlike a regular squid sundae, the surface is griddled for crunch, so the name caught my eye right away.

Cross-section of griddled nurungji squid sundae

When I actually got it, the outside was golden and griddled, and the inside felt moist. The nutty, crispy outer layer together with the filling that squid sundae is known for felt different from ordinary fried food. I ate it as takeout, and the texture was still pretty good.

If you're hunting for Sokcho Jungang Market eats, want squid sundae, and want something a little different from the usual, the nurungji squid sundae is worth a look.

How are the nude shrimp and fried squid at Hwangbuja Twigim?

The nude shrimp at Hwangbuja Twigim came peeled, so it was easy to eat with no prep, and the fried squid paired a crispy batter with chewy squid. I couldn't leave out the nude shrimp and fried squid I ordered alongside.

Nude shrimp and fried squid from Hwangbuja Twigim

The shrimp is made peeled for easy eating, so there's no need to deal with shells, which I liked, and the fried squid's crispy batter went well with the chewy squid.

Nude shrimp tempura from Hwangbuja Twigim
Fried squid from Hwangbuja Twigim

Fried food from the market has its own charm when eaten warm, right? So I'd recommend eating it soon after takeout if you can. Ordering several items at once is also nice for sharing with family.

Fried food and squid sundae packed to go from Hwangbuja Twigim

What to order first on a return visit to Hwangbuja Twigim

Hwangbuja Twigim lets you pick several items, from squid sundae to shrimp and fried squid, so it seemed like a good place for anyone looking for Sokcho Jungang Market eats to try a variety of flavors at once. What stayed with me most from this visit, food aside, was how impressive the staff's fast, friendly service was even with customers waiting from the morning.

Full view of Hwangbuja Twigim in Sokcho Jungang Market

If you're stopping by Sokcho Jungang Market looking for a quick bite or something to take out, Hwangbuja Twigim is worth a look. If I go back, I'd start with the nurungji squid sundae again, out of what I tried this time. If you're looking for market food on a Sokcho trip, take this as a reference. Having tried Hwangbuja Twigim myself, I kind of get why people were waiting.

Hwangbuja Twigim opening hours and parking

  • Address: 16 Jungang-ro 147beon-gil, Sokcho-si, Gangwon-do (Sokcho Tourism & Fish Market, Stalls 26 and 27)
  • Hours: 08:00–20:30
  • Parking: the Sokcho Tourism & Fish Market public parking lot is available
  • Parking tip: a notice says a 30-minute parking ticket is given with purchases of ₩15,000 or more.
  • Regular closing day: recent online info lists it as either Tuesday or Wednesday, so check with the shop before you go.

When I visited, about three groups were already waiting in the morning, but the staff were quick, so it wasn't as frustrating as I expected.

Where it is

Hwangbuja Twigim황부자튀김

16 Jungang-ro 147beon-gil, Sokcho-si, Gangwon-do, South Korea (Sokcho Tourism & Fish Market, Stalls 26 and 27)강원특별자치도 속초시 중앙로147번길 16 속초관광수산시장 26, 27호

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