Busan cake shop: birthday strawberry cake with friends, Sijeunikeu

This is Sijeunikeu (시즈니크) at Shinsegae Department Store Centum City Branch, a dessert café famous for fruit cakes. It's on B1 of Shinsegae, 35 Senteomnam-daero, Haeundae-gu, Busan. Hours are 10:30–20:00, and 10:30–20:30 on Fridays, Saturdays and Sundays. For parking, just use the department store's parking.

Why I chose Sijeunikeu Centum City for my birthday cake

Sijeunikeu is a cake spot known for fresh seasonal fruit and special desserts, and it newly opened in Shinsegae Centum City, Busan, this April. Hehe, the birthday girl has arrived! I was craving a delicious fresh-fruit cake, asked around, and that's how I found Sijeunikeu.

It used to be only in Daegu and Gangnam, which was a bummer T_T But guess what?? It opened in Shinsegae Centum City this April! Did they open it knowing my birthday is in April????? Haha. I had to buy one, so I ran straight to Shinsegae!

Where is Sijeunikeu Centum City, and what about parking?

Sijeunikeu is on B1 of Shinsegae Department Store Centum City, right across from Starbucks. B1 is huge, so you may wonder where on earth it is, but just find the Starbucks and you'll find Sijeunikeu :)

It's inside the department store, so its hours follow the store's hours. Parking is in the department store lot too, which is really convenient.

What kind of cake brand is Sijeunikeu?

Sijeunikeu is a fruit cake brand whose story is that it manages everything itself, from sourcing fresh fruit to production. It has a definite brand story!! Here is what the shop displays.

Just as a farmer sows seeds in the field and puts in great effort and care until fresh, high-sugar fruit is harvested, every member of the Sijeunikeu team is united by one aim: to offer high quality and unique products. We source and manage fresh fruit, handle every step of production from A to Z ourselves, and move forward to give customers a unique moment with a good product.

In short, they say Sijeunikeu is a cake with guaranteed taste and quality.

These are the features Sijeunikeu advertises:

• Animal-based fresh cream
• Made and sold the same day
• Fresh fruit arriving every dawn
• No emulsifiers

Sijeunikeu Centum City cake types and prices

When the writer visited, the Centum City branch had only two kinds of fruit cakes, mango and strawberry. Following the brand philosophy, Sijeunikeu curates only the two best fruits of each season!!

Among the menu, the Nongjang Wareureu (농장 와르르, "farm tumble") series is a proven bestseller with over 100,000 sold. The fruit literally tumbles down the cake, which is super hot on social media. A look alone would just be a passing fad, but the taste is really good too, so it keeps being popular these days :)

Whole Strawberry Fresh Cream

• Whole Strawberry Fresh Cream (No. 1) ₩48,000
• Whole Strawberry Fresh Cream (mini) ₩35,000

Mango Top and Strawberry Mango Fresh Cream

• Mango Top cake (mini) ₩39,000
• Strawberry Mango Fresh Cream (mini) ₩36,000

Nongjang Wareureu series

The Nongjang Wareureu series is seriously a looks bully T_T_T

• Strawberry Mango Nongjang Wareureu ₩63,000
• Mango Nongjang Wareureu ₩60,000

Can you buy number and heart candles too?

At the Sijeunikeu Centum City checkout counter, they sell big number candles and heart candles for ₩1,500 each. If you want something more special than the basic candles, you can easily buy them. I was happy with the basic ones :)

How did the Sijeunikeu Whole Strawberry Fresh Cream (mini) taste?

The writer bought the Whole Strawberry Fresh Cream (mini) at Sijeunikeu for ₩35,000. It's the perfect size to share between two or three people!

Sijeunikeu brags that its fruit is in great condition... It looks so pretty and good, but will it really be..... I took a bite with some doubt, and wow!!! Aren't these strawberries so delicious? Besides the strawberries you see on top, the cake is packed with lots more inside. And every single piece was firm and fresh, not a soft one in sight, top-grade fruit :)

The cream isn't sweet and is clean-tasting, so it goes really well with the sweet strawberries. The sponge was so soft and moist that I could eat to the end without getting tired of it!! All the friends who shared it with me praised the cake like crazy T_T_T Next season, when a different fruit cake comes out, I definitely want to eat it again :)

Who is Sijeunikeu Centum City for?

The fruit cake at Sijeunikeu Shinsegae Department Store Centum City Branch wasn't too sweet or greasy, so I could enjoy it to the end. Fruit cakes easily end up that way, but the freshness of seasonal fruit, the light and soft chiffon sponge and the clean animal-based fresh cream were really well balanced!!!

It's a perfect choice for fruit lovers, or anyone looking for an anniversary cake that isn't too heavy!! It's great for a quick stop while shopping at Shinsegae, and just right as a cake for a special day. I recommend Sijeunikeu. 🍰