Sangwangsimni salon straight magic on waist-length hair: Urban Ground

In short

Urban Ground Hair Sangwangsimni Station Branch is a hair salon in Sangwangsimni, Seoul, a 1-minute walk from Exit 4 of Sangwangsimni Station. On thick, waist-length hair, the blogger had straight magic (a Korean straightening perm) with the Premium SET (Milbon clinic, scalp pack and design cut) plus an added-length charge, paid 249,000 won in total, and got the flat, sleek look she wanted in 2 hours 20 minutes. Coming a year after a failed straightening job elsewhere, this visit to Urban Ground Hair felt especially satisfying.

Finished long hair with straight magic at Urban Ground Hair

Good to know

Getting there
Sangwangsimni Station Exit 4 · 1-min walk (store listing, Oct 6, 2026)
Address
2F, VIP Building, 353 Wangsimni-ro, Seongdong-gu, Seoul (1-minute walk from Sangwangsimni Station Exit 4)
Hours
Tue–Sat 10:00–20:00, Sun 10:00–19:00, closed every Monday
Parking
Sundays and public holidays: in front of the salon on the building's ground floor; Saturdays and weekdays: the building's underground car park
Magic + Premium SET
₩189,000 (Milbon clinic + scalp pack + design cut)
Extra length charge
₩60,000
Total paid
₩249,000
Time taken
About 2 hours 20 minutes for magic, clinic and cut (clinic alone about 1 hour)
Price reference
₩189,000 ≈ $143 · ₩60,000 ≈ $45.5 · ₩249,000 ≈ $188 (2026-10-26)

as written by the visitor on Oct 26, 2026

~ Getting ready for autumn, a makeover (of sorts) ~ I've always stuck to long hair and just kept growing it without thinking, and now it's down to my waist!! It looked kind of messy, and with the autumn weather my hair was dry and frizzy too... I had to do something, so I searched for salons, found one with good reviews and an Instagram feed that was exactly my taste, and booked right away, haha. Here's my visit review of Urban Ground Hair Sangwangsimni Station Branch, where I got proper straight magic and a clinic (hair treatment).

Where is Urban Ground Hair Sangwangsimni Station Branch, and where can you park?

Urban Ground Hair Sangwangsimni Station Branch is on the 2nd floor of the VIP Building, just a 1-minute walk once you come out of Exit 4 of Sangwangsimni Station. Parking is available too, so it's easy whether you come by public transport or by car.

The way to the hair salon near Sangwangsimni Station Exit 4
Street leading from Sangwangsimni Station to Urban Ground Hair

Just go past the Paris Baguette and head up to the 2nd floor of the building right there.

Second-floor entrance of the building housing Urban Ground Hair Sangwangsimni Station Branch
Inside Urban Ground Hair Sangwangsimni Station Branch

For parking, use the spot in front of the shop on the building's 1st floor on Sundays and public holidays, and the building's underground parking lot on Saturdays and weekdays. Hours are Tue–Sat 10:00–20:00 and Sunday 10:00–19:00, and the shop is closed every Monday.

I booked ahead, and my name was written on my storage locker, whoa. Such a detailed, thoughtful touch.. it put me in a great mood!

How was the consultation at Urban Ground Hair?

My designer started the consultation the moment I sat down. She spoke softly, and she was so sweet and kind.. the absolute best.

Consultation seat before the treatment at Urban Ground Hair

She asked carefully what style I wanted, and looked at the condition of my hair and thought through what would be best from my point of view, together with me.

Style consultation while checking hair condition
Consultation at Urban Ground Hair Sangwangsimni Station Branch

Iced Americano ordered before we started.. and above all, she didn't scold me, which I loved T_T She kindly recommended things while keeping the style I wanted as much as possible, and I really appreciated that.

Iced Americano ordered before the treatment and the styling seat
Treatment area at Urban Ground Hair Sangwangsimni Station Branch
Interior of Urban Ground Hair

Is the shampoo refreshing?

Also, getting your hair washed matters more than you'd think, right?

Shampoo time at Urban Ground Hair
Scrub scrub

I like a really firm, scrubby wash, and with her gentle way of speaking I wasn't sure.. but her touch was not gentle at all, in the best way.

Refreshing hair wash in progress
So refreshing

She washed it so refreshingly, and I was really satisfied with that too.

Urban Ground Hair Sangwangsimni Station Branch price list

Price list, page 1, Urban Ground Hair Sangwangsimni Station Branch
Price list, page 2, Urban Ground Hair Sangwangsimni Station Branch
Price list, page 3, Urban Ground Hair Sangwangsimni Station Branch
Price list, page 4, Urban Ground Hair Sangwangsimni Station Branch

How much is straight magic with a clinic set for waist-length hair?

What I got at Urban Ground Hair Sangwangsimni Station Branch this time was the Magic + Premium SET at ₩189,000, plus ₩60,000 for added length, ₩249,000 in total. The SET includes a Milbon clinic, a scalp pack and a design cut.

  • Magic + Premium SET: ₩189,000 (Milbon clinic + scalp pack + design cut)
  • Added length: ₩60,000
  • Total: ₩249,000

My hair is very thick and long, so it had gotten out of hand.. On top of that, with the change of seasons it was even drier and hard to comb through, so I added the clinic too!

How does the Milbon clinic treatment work?

She cut first and then did the clinic. The Milbon clinic was done thoroughly: 2 rounds sitting up and 2 rounds lying down. (Second round in progress..) The clinic alone took almost an hour, I think!

Milbon clinic being applied to long hair
Clinic in progress..

Of course it's not permanent, but I think I'll be able to comb my hair happily for a while, so I'm very satisfied. Sparkle sparkle..

Straight magic results, a year after a failed straightening

After the clinic, she straightened my hair. (Dozing off) The thing is, I'd had magic done somewhere else and it went a bit wrong, so this was my first time again in about a year. My designer nailed exactly the straight, flat look I wanted, and I was sooo satisfied.

Straightening long hair with magic after the clinic

The magic, clinic and cut together took about 2 hours 20 minutes in total!

Long hair during the magic, clinic and cut

Considering my hair's length and thickness, it finished much faster than I expected, which I loved too. Such fast hands.. Oh, and in the middle she gave me a sweet potato.. I guess she heated it in an air fryer, it was so good T_T

Before and after photos and final verdict

When I looked in the mirror after finishing, I felt so relieved seeing everything neat and tidy T_T Before:

Before: waist-length hair prior to straight magic

After:

After: long hair following straight magic

My hair is thick and long so it always felt heavy, but after this trim it felt so much lighter, and I was really happy, haha.

Long hair made lighter and tidy after magic

Best of all, my designer handled everything from start to finish by herself (even the shampoo..!), which made it even better, haha. If you get nervous at salons or find it hard to talk through what you want, I think you'd like this relaxed atmosphere!

Review event notice at Urban Ground Hair Sangwangsimni Station Branch
Don't forget to claim the review event!

Out of all the salons out there, if you're looking for a place with no inflated prices, where you don't get scolded while getting your hair done (important..) and can just relax,

Finished long hair with straight magic at Urban Ground Hair

I highly recommend Urban Ground Hair Sangwangsimni Station Branch, especially my designer~~~!!

Where it is

Urban Ground Hair Sangwangsimni Station Branch어반그라운드헤어 상왕십리역점

353 Wangsimni-ro, Seongdong-gu, Seoul, South Korea (VIP Building, 2nd floor)서울특별시 성동구 왕십리로 353 vip빌딩 2층

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